Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

 Name 
 Carrier Objective : Actively seeking an opportunity to be integrated 
into the Corporate Digital Marketing team ...
 Celkon mobiles is purely Indian company and made in 
Andhra Pradesh, India. 
 it was started in 2010, with in 2 years o...
It is one the members of Androids project. 
It introduced a number of mobile like Smartphone's, Duos, 
Androids…etc. 
T...
AGE: 20 to 50 
 GENGER: Every One 
 LOCATION: We Have To Target Every Corner Of 
India, but Most Preference Given To Ma...
EMAIL:15%
 ON PAGE OPTIMIZATION 
 Filename Optimization 
 Title Optimization 
 Meta Description 
 Meta Robots 
 Header Tags 
...
KEYWORD ANALYSIS 
1ST 2ND 3RD 
best mobiles in India best mobiles for gaming Best mobile phone 
PRIORITY PRIORITY PRIORITY...
KEYWORD S.NO WEBSITE P.R NO. OF INDEXED 
PAGES 
AGE Alex rank QUALITY 
BEST MOBILES IN 
INDIA 1. www.samsung.com 5 3,890,0...
PAGE RANK 3 
INDEXED PAGES 877 
AGE 2010 
ALEXA RANK 75373 
- (Not Optimized) 
Celkon mobiles in India. The title is less ...
 best mobiles in India 
 mobiles under low price 
 best mobiles below 15000 
 Mobile phones in 2014 
 Low cost mobile...
 Top And Best Deals On New Android 
Mobiles In The Market! Celkon. 
 The latest 3G smart 
phones with the best network o...
URL 
Heading Tags: Targeted Keywords should be written in One H1 tag and 2 or more 
H2 and H3 Tags. 
Breadcrumbs: The navi...
ACCOUNT SET UP 
CAMPAIGN(10,000) 
ADD GROUP(40,000) 
KEYWORDS(10,000) 
ADDS(300)
ACCOUNT SETUP FOR CELKON MOBILES 
Account 
Campaign(Celkon .com) 
Add group(all types of 
mobiles) 
Adds keywords 
best mo...
SEM THROUGH DISPLAY ADD 
 Ad preview
DISPLAY ADD CAMPAIGN
30% 
20% 
20% 
30%
FACEBOOK OPTIMIZATION
Likes 247098 
People Talking About 4.2k 
 Here all post r related to business. this site is not following 80/20 rule. 
P...
Name of the 
brand 
No: of likes People 
talking 
about 
%engage 
rate 
Custom 
apps 
Quality 
Karbon 818704 12.2k 1.49 Vh...
 Don’t repeat same posts. 
 Follow 80/20 Rule. That is, post 80% of general posts 
and 20% of business post to increase ...
TWEETS 5495 
FOLLOWING 254 
FOLLOWERS 3614
COMPITITOR TWEETS FOLLOWING FOLLOWERS ACTIVITIES 
Karbon 1717 47 3961 Tweets regularly 
Nokia 37.9k 185k 1.73m Tweets regu...
 Email Marketing allows an organization to send Personalized 
Mails to their Customers. 
 Daily/Weekly Newsletters can b...
 I would have done proper SEO and aim to get top in SERP for almost every keyword. 
 Conducting profitable Adwords Campa...
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Digital marketing setup for celkonmobiles
Upcoming SlideShare
Loading in …5
×

Digital marketing setup for celkonmobiles

555 views

Published on

This presentation is done on celkon mobiles by using digital marketing strategies(seo, sem, smo+smm,email-marketing,).having of all my skills i applied those on these celkon mobiles to make it in top on serp like Google,bing,etc..

Published in: Marketing
  • Be the first to comment

Digital marketing setup for celkonmobiles

  1. 1. 
  2. 2.  Name  Carrier Objective : Actively seeking an opportunity to be integrated into the Corporate Digital Marketing team where I will be able to learn and share my experience for the advancement of the company’s online program.  Qualification : graduation in B.Tech  Experience : FRESHER
  3. 3.  Celkon mobiles is purely Indian company and made in Andhra Pradesh, India.  it was started in 2010, with in 2 years of time it got become National product now.  The wide range of products available at Celkon ensures that there is a phone for every pocket. Every Celkon product undergoes stringent quality tests at every stage of production.  Their main focus is to excel and provide the user with best designs paired with unmatched technology.  Site url:-https://www.celkonmobiles.com.
  4. 4. It is one the members of Androids project. It introduced a number of mobile like Smartphone's, Duos, Androids…etc. There main concept is to make there products and company as one of the top in the India
  5. 5. AGE: 20 to 50  GENGER: Every One  LOCATION: We Have To Target Every Corner Of India, but Most Preference Given To Major Cities. So That We Can Achieve Our Target Business Levels.
  6. 6. EMAIL:15%
  7. 7.  ON PAGE OPTIMIZATION  Filename Optimization  Title Optimization  Meta Description  Meta Robots  Header Tags  Content Optimization  Image Optimization  Social Share Buttons  Breadcrumbs  Footer Optimization  OFF PAGE OPTIMIZATION  Directory Submission  Classified Submission  Photo Submission  Video Submission  Document Submission  Include Blog  SMO Implementation  Press Release  Social Bookmarking NOTE: Off Page Optimization analysis cannot be done here. So in this Digital Marketing Strategy only On Page Optimization Analysis is performed.
  8. 8. KEYWORD ANALYSIS 1ST 2ND 3RD best mobiles in India best mobiles for gaming Best mobile phone PRIORITY PRIORITY PRIORITY best mobiles under reasonable Best mobiles for college students Best mobile best mobiles under 15000 Best mobiles of camera Best mobile deals best mobiles in range of 2014 Best mobiles of Celkon Mobile phone plans best mobiles at present Best mobiles of 2014 in India the best mobile phone best mobiles available in India Best mobiles at low price Best deals on mobiles low cost mobiles online shopping Best mobiles at lowest price which is the best mobile phone low cost water proof mobiles android mobiles at low price Cheap and best mobiles low cost mobile at all features 3g mobiles at low cost Best value mobile phones low cost android phones in India Best smart phones at low cost Best selling mobiles cheap cost touch mobile phones Top mobiles in India best mobile phone on the market Cheap mobiles Top android mobile at low cost Latest best mobiles best mobiles 10000 range Low cost mobile online shopping Mobiles for all age persons best mobiles in 2010 Low cost mobile of all features Best mobiles to buy
  9. 9. KEYWORD S.NO WEBSITE P.R NO. OF INDEXED PAGES AGE Alex rank QUALITY BEST MOBILES IN INDIA 1. www.samsung.com 5 3,890,000 2003 314 Good 2. www.flipkart.com 6 1,690,000 2007 78 Good 3. www.olx.com 5 7,660,000 2010 G o o d …28 www.Celkon.com 3 877 2010 75373 Below Average Low cost android mobiles 365 1. www.pricebaba.com 3 1,5400 2009 13697 Good 2 www.knowyourmobile .com 6 1,47,000 n/a 12984 Average 3 www.pricedheko.com 4 1,260,000 2010 9077 Average ..19 www.Celkon.com 3 877 2010 75373 Below Average CHEAP COST MOBILES 13697 1. www.pricebaba.com 3 15,400 2009 Good 2. www.snapdeal.com 5 6,220,000 2003 164 Good 3. www.pricedheko.com 4 1,260,000 2010 9077 Average ..11 www.Celkon.com 3 877 2010 75373 Below Average Best mobile to buy 1. www.expertreviews.co m n/a 20,000 n/a 10731 Good 2. www.91mobiles.co 3 2,090,000 n/a 3973 Average
  10. 10. PAGE RANK 3 INDEXED PAGES 877 AGE 2010 ALEXA RANK 75373 - (Not Optimized) Celkon mobiles in India. The title is less than 25 character so, Title tag optimization is needed(not more than 70 Characters). : No meta description(zero characters).(should be 154 characters). No navigation is from one page to another. Breadcrumbs optimization is required. No content is present, so it should be above 500 word in which keywords must be important, higher the content higher the seo. There is no anchor linking in this site. Anchor linking optimization is must H1=0 H2=4 H3=111 H4=0 H5=0 H6=0 .Here h1 tag is missed so, it needs heading optimization In these page only 10 images are there, but 9 ALT are empty. Image Optimization is required. This analysis has been done only for the Home Page of www.celkon.com, SEO Strategy is also recommended only for the home page.
  11. 11.  best mobiles in India  mobiles under low price  best mobiles below 15000  Mobile phones in 2014  Low cost mobiles  mobiles at present cost  mobiles available in India  low cost mobiles online shopping  good features mobiles  Android mobiles  low cost water proof mobiles in India  low cost android phones in India,  cheap cost touch mobile phones,  cheap mobiles, smart phones  Mobile best deals  best selling mobiles  best mobile phone on the market  latest best mobile  best mobile for all  best mobile phone to buy  best 10 mobiles  best mobile offer  best mobile games  world best mobile  best mobile phone  new mobile  latest mobile  for internet  FOR ALL THESE KEYWORDS THE SITE IS AT 50 TO 75.  FOR THESE KEY WORDS THE SITE IS ABOVE 100.
  12. 12.  Top And Best Deals On New Android Mobiles In The Market! Celkon.  The latest 3G smart phones with the best network of all features are selling in the market at cheap and lowest prices ranging below 10k buy online shopping.
  13. 13. URL Heading Tags: Targeted Keywords should be written in One H1 tag and 2 or more H2 and H3 Tags. Breadcrumbs: The navigation from one page to another should be mentioned. Content: It should be written by using the keywords and it must above the 500 words. Higher the content, higher the seo. Anchor Tags: Proper Anchor Tags should be included in the content. Image Optimization: For Image Optimization, Targeted keywords should be included in alt attributes in <image> tag. <img src=“path”alt=“keyword1,keyword2,keyword3”/>
  14. 14. ACCOUNT SET UP CAMPAIGN(10,000) ADD GROUP(40,000) KEYWORDS(10,000) ADDS(300)
  15. 15. ACCOUNT SETUP FOR CELKON MOBILES Account Campaign(Celkon .com) Add group(all types of mobiles) Adds keywords best mobiles in India best mobiles under reasonable price best mobiles under 15000 best mobiles at present best mobiles available in India low cost mobiles online shopping Low cost mobiles at good features low cost android phones in India, cheap cost touch mobile
  16. 16. SEM THROUGH DISPLAY ADD  Ad preview
  17. 17. DISPLAY ADD CAMPAIGN
  18. 18. 30% 20% 20% 30%
  19. 19. FACEBOOK OPTIMIZATION
  20. 20. Likes 247098 People Talking About 4.2k  Here all post r related to business. this site is not following 80/20 rule. Posting Regularly.
  21. 21. Name of the brand No: of likes People talking about %engage rate Custom apps Quality Karbon 818704 12.2k 1.49 Vh1 pick & play, story of 8,karbon twitter lab Average Nokia 13812043 83.9 0.67 Honestly it’s a stand out, world explorer, red bull photo contest Worst Micromax 3262119 125.2k 3.83 Twitter, instagram, Micromax deshki dictionary Good lava 785854 4.8k 0.61 Lava emoticon contest, Kajh Below Average Samsung 40348492 78.8k 0.19 Galaxy note 4,worldmide,yout ube Worst Motorola 8267668 194.3k 0.48 nill Below Average Asus 1747685 20.9k 1.193 Support and trouble shooting, Fonepad is calling, Average
  22. 22.  Don’t repeat same posts.  Follow 80/20 Rule. That is, post 80% of general posts and 20% of business post to increase the public engagement.  Run interesting contests,puzzles,quiz etc in order to attract the customers and increase the percentage of engagement.  Attract the customers with eye-catchy images.  Effective Cover Photo should be uploaded, it should be professional
  23. 23. TWEETS 5495 FOLLOWING 254 FOLLOWERS 3614
  24. 24. COMPITITOR TWEETS FOLLOWING FOLLOWERS ACTIVITIES Karbon 1717 47 3961 Tweets regularly Nokia 37.9k 185k 1.73m Tweets regularly Micromax 14.7k 29 15.76k Tweets regularly and Running Contest lava 3241 440 11k Tweets regularly Samsung 14.4k 1343 253k Tweets regularly Motorola 21.7k 17.3k 403 Tweets regularly Asus 3123 375 173k No Tweets regularly
  25. 25.  Email Marketing allows an organization to send Personalized Mails to their Customers.  Daily/Weekly Newsletters can be sent.  Individual replies can be given to customers’ requests.  Email Marketing is done through Mail Chimp.  Personalized mails will be sent.  It will automatically sends an mail, after buying any products or things.
  26. 26.  I would have done proper SEO and aim to get top in SERP for almost every keyword.  Conducting profitable Adwords Campaigns and Minimize the PPC budget.  Coming to Social Media, I would mostly concentrate on Facebook, Twitter, Google+ and Pinterest.  In Social Media, building audience would be my aim and interact with them.  I would run campaigns in Facebook and Twitter, in order to attract the users.  Whatever I have mentioned in my presentation, I would implement them and increase the branding and gain targeted audience for Celkon mobiles.  I would conduct weekly analysis and prepare reports and change my strategy accordingly.  I would do Email Marketing for dedicated customers and report to their actions, this would build loyal relationship with customers.

×