Casca, Major Project 1 Presentation

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Casca, Major Project 1 Presentation

  1. 1. BRANDINGHIGH-SPEED RAILIN THE PACIFIC NORTHWEST.BY PAUL WITTAL
  2. 2. TRANSPORTATIONIN A GROWINGREGION
  3. 3. THE CORRIDOR BETWEEN VANCOUVER, SEATTLE AND PORTLAND ISAMONG THE BUSIEST STRETCHES OF HIGHWAY IN NORTH AMERICA.
  4. 4. BUS SERVICE IS SLOW AND MAY INVOLVE TRANSFERS.
  5. 5. CONVENTIONAL TRAINS ARE SLOW AND INFREQUENT.
  6. 6. FLYING IS EXPENSIVE AND AIRPORTS ARE LOCATED OUTSIDE CITIES.
  7. 7. DRIVING CAN BE CONVENIENT AND RELATIVELY FAST, BUT EXPENSIVE.
  8. 8. HIGH SPEED RAILA TRANSPORTATIONSOLUTION.
  9. 9. FRENCH TGV HIGH-SPEED RAIL EXAMPLE
  10. 10. UNIQUE BENEFITS DOWNTOWN TO DOWNTOWN SERVICE 300 KM/H MEANS VANCOUVER TO PORTLAND IN 3.5 HOURS COMFORT, LEGROOM, RECLINING SEATS AND SMOOTH RIDE FREQUENT AND RELIABLE, NOT AFFECTED BY TRAFFIC
  11. 11. MODERN HIGH SPEED RAIL IS SUCCESSFUL AROUND THE WORLD.
  12. 12. EUROSTAR, ICE & TGV ARE EXAMPLES OF HIGH-SPEED RAIL BRANDS.
  13. 13. CASCA ISPACIFIC NORTHWESTHIGH SPEED RAIL.
  14. 14. CASCA CONNECTS URBAN CENTRES; IS INTEGRATED WITH TRANSIT.
  15. 15. NAMING INSPIRED BY HISTORICAL “CASCADIAN“ RAILWAYS BRIEF, YET DISTINCT AND APPROPRIATE EASY TO SPELL AND PRONOUNCE ONOMATOPOETIC
  16. 16. VISIONTHE AUTHENTIC SPIRT OF COMMUNITYAND COMMON PACIFIC NORTHWEST CONNECTION.MISSIONTO PROVIDE AN EXCEPTIONAL PASSENGER EXPERIENCEAND A JOURNEY OF SPECTACULAR NATURE.
  17. 17. TICKET PACKAGE.
  18. 18. PURPOSE FORMAL TICKET PRESENTATION PROVIDE ESSENTIAL PASSENGER INFORMATION BUILD BRAND EQUITY, A POTENTIAL SOUVENIR PIECE BE CLEAR AND EASY TO READ AND UNDERSTAND
  19. 19. ROUTE GUIDE.
  20. 20. PURPOSE EDUCATE CONSUMERS ON HIGH SPEED RAIL MARKET THE CASCA BRAND INFORM PASSENGERS ON TRAVEL PROCEDURES PROMOTE TRANSPORTATION ALTERNATIVES
  21. 21. THANK YOUQUESTIONS AND FEEDBACK.

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