Expert2 guru mitchell levy - marketing camp

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  • By definition, your an expert. You (and your firm) know a lot about a specific topic. You get good word of mouth marketing from existing customers, but you are not sought after by those outside your circle. This can be fixed by transforming yourself into a guru. Its easier than you think and it will be fun at the same time. Follow the practices of many other of the sessions and this one to accomplish your goal of having new customers come to you.
  • This is another option for an Overview slides using transitions.
  • Pam has the professional credentials as a Myer Briggs Master Practitioner. And she has shared her wisdom in her book.
  • Pam has the professional credentials as a Myer Briggs Master Practitioner. And she has shared her wisdom in her book.
  • Expert2 guru mitchell levy - marketing camp

    1. 1. TRANSFORMING YOURSELF FROM EXPERT TO GURU Mitchell Levy, CEO & Author, THiNKaha Chief Evangelist Gurus4Media
    2. 2. Today’s Speaker  Mitchell LevyCopyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    3. 3. Our Agenda: 1 • Let’s define Expert and Guru 2 • How can you Transform into a Guru? 3 • What Steps can you Take to Start?Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    4. 4. Textbook Definitions: What is an Expert? What is a Guru?  Defined as a person who  A trusted counselor and has a comprehensive and adviser; a mentor. * authoritative knowledge of  A recognized leader in a or skill in a particular area. field: the guru of high (Oxford Dictionaries) finance. *  Experts have a prolonged or  An acknowledged and intense experience through influential advocate, as of a practice and education in a movement or idea.* particular field. (Wikipedia) (*The Free Dictionary)Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    5. 5. Mitchell Levy’s Definition  You are a guru when others recognize you as an expert in your space and seek you out for help…  You are one of the key “go-to” people in your space.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    6. 6. Poll Question  Assuming you are ok with that Definition, then how can you be the “go-to” person in your space? – Be a Thought Leader? – Heavy Social Media Activity? – Write Case Studies/White Papers? – Write a Book(s)? – Be Omnipresent?Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    7. 7. Let’s start with what NOT to do!  Doing one thing and expecting it to be all you have to be known in your field. – Pay a publicist a hefty retainer of $5-$10K/mth to make you an expert. – Writing a book and expecting it to be a New York Times Bestseller.  Talking more about yourself instead of the benefits you bring to your clients.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    8. 8. Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    9. 9. What It Takes to Transition from Expert to Guru:  is for a healthy following. is about execution, you need to execute well.  is for thought leadership.  is platform.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    10. 10. = Healthy Following  You need to be an expert and have a following who know that you are an expert and seek you out.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    11. 11. = Executing Well  Every time you interact, whether it is speaking or delivering a promise, you need to execute well.  Deliver on your promises and ensure you deliver on the implied benefit of your brand. Jason AlbaCopyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    12. 12. = Thought Leadership  Grow and deliver your brand, then share that wisdom with others.  Think about becoming a book author, and exploring media such as TV, radio, blogging, webinars, social media, and more. Pam Fox RollinCopyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    13. 13. = Platform  Need a robust platform – inside and outside your organization – to share your leadership, knowledge and continuous learning.  Stoke the fire and grow your network of followers.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    14. 14. Getting Started Today (or Tomorrow)Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    15. 15. What are the three things that you can do to start your journey?Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    16. 16. What are the three things that you can do to start your journey? Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    17. 17. What are the three things that you can do to start your journey? Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share their thought leadership with others.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    18. 18. What are the three things that you can do to start your journey? Define and put a plan in place to give yourself month-to-month HELP. That plan should include: a. Setting up media engagements. b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks in your field.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    19. 19. What are the three things that an expert can do starting tomorrow on that journey? 1. Clearly define and articulate your market. Know who is in it and what services you can deliver to reach and affect that market. 2. Identify and start making friends with the thought leaders in your space and try your best to do favors for them. Comment on their blogs, re-tweet their tweets, introduce them, and share thought leadership with others. 3. Define and put a plan in place to give yourself month-to- month HELP. That plan should include: a. Setting up media engagements. b. Writing/ Crowdsourcing one or more books. c. Allocating time each day to touch key folks in your field.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    20. 20. Wayne TurmelCopyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    21. 21. Is This Journey for You?  Do you want customers coming to you or do you want to work hard to get them?  Are you ready to put the time, energy and resources necessary to be a “guru”?  When you get there, do you want to grow your organization or do you want to be a “solo” practitioner?Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    22. 22. Introducing Gurus4Media  Free web-based service to share your wisdom with others: http://gurus4media.com  Use it to find media interested in you speaking on the air or writing for their platform.  Connect with other experts interested in writing in your platform.  Paid for services also available for radio tours, blog writing, social media, webinar support, marketing and strategic consulting.Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    23. 23. My gift to you for your transformation….  Two eBooks (at no charge) To download: http://happyabout.com/ 42rules/books-drive-success.php • Go to the book URLs and click on “Purchase eBook” • In the coupon code field, type in “Author”. • This will zero out the cost. http://thinkaha.com/crowdsourcing- tweet-book01Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com
    24. 24. OPEN DISCUSSION!GOT QUESTIONS? Mitchell Levy mitchell.levy@thinkaha.com (408) 257-3000

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