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The business cornerstone

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The Business Cornerstone is a presentation given as part of the <a>Small Business Internet Marketing Secrets workshop</a> in Sydney, Australia on 28 September 2010.

During this two hour workshop we looked at the importance of an organisation's website and how it works with traditional, online and social media channels to establish a brand.

Published in: Business
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The business cornerstone

  1. 1. The business cornerstone
  2. 2. what is in a name?
  3. 3. Google search
  4. 4. Domain search
  5. 5. Business name search
  6. 6. Trademark search
  7. 7. Types of domain
  8. 8. Choosing a registrar
  9. 9. Hosting your site
  10. 10. Designing a website
  11. 11. open source CMS systems
  12. 12. Wordpress
  13. 13. Paulwallbank.com: Example of a wordpress site
  14. 14. SBIMS: Another wordpress example
  15. 15. Wordpress dashboard
  16. 16. Wordpress themes
  17. 17. Wordpress plug ins
  18. 18. Joomla
  19. 19. Joomla control panel
  20. 20. Joomla extensions
  21. 21. Drupal
  22. 22. Drupal control panel
  23. 23. Basic advertising tools
  24. 24. Google Places                    www.google.com/local
  25. 25. Google local business centre
  26. 26. True Local                   
  27. 27. <ul><li>Sensis free listing                </li></ul>
  28. 28. social media
  29. 29. The business cornerstone
  30. 30. Web links <ul><li>www.wordpress.org </li></ul><ul><li>www.wordpress.com </li></ul><ul><li>www.google.com/local </li></ul><ul><li>http://yellowadvertising.com </li></ul><ul><li>http://www.truelocal.com.au/list-your-business/ </li></ul><ul><li>www.paulwallbank.com </li></ul>
  31. 31. Contacts <ul><li>[email_address] </li></ul><ul><li>www.paulwallbank.com </li></ul><ul><li>@paulwallbank.com </li></ul>

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