Pricing your business product and services

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This was a short presentation intended for the Young Entrepreneur Mentoring course I assisted with. Pricing a business' products, goods and services is a key aspect which many proprietors and entrepreneurs don't get right and causes problems as the business grows.

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  • Pricing your services
  • Most people don’t understand the cost of doing business.
  • Our price structures determine our position in the market place; think Hyundai versus Toyota versus BMW.
  • Markets are polarising; the middle of the market is evaporating as customers either move to premium or cheap products. The computer industry is a good example, HP and Dell have gone cheap while Apple have claimed the premium ground. Where can you make money?
  • Pricing your business product and services

    1. 1. Pricing your products
    2. 2. People have strange ideas
    3. 3. Understanding costs
    4. 4. Where do we want to be in the marketplace?
    5. 5. Our changing markets Old model New model
    6. 6. U-Curve
    7. 7. In summary <ul><li>Know your costs </li></ul><ul><li>Identify your market position </li></ul><ul><li>Watch market trends </li></ul><ul><li>Be flexible to adapt </li></ul>

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