20110124 Masterclass Twitter - The Hague University

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Slides of my masterclass for students of International Communication Management at The Hague University. This masterclass was part of the week-long Social Media Experience event.

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  • “Deze trein maakt een kop” -> verandert van rij
  • Ingrid Thijssen, Gerjan Vasse
  • 20110124 Masterclass Twitter - The Hague University

    1. 1. Paulus VeltmanJanuary 24, 2012
    2. 2. @paulusveltmanhttp://paulusveltman.nl
    3. 3. Program (draft)• #lift• The basics• The power of sharing• Advanced (sort of)• Real-time communication• Business communication
    4. 4. #lift
    5. 5. Stuck? Come to our hotel. Special price!
    6. 6. I am going by car from Amsterdam to Utrecht, 3 can join
    7. 7. I reached Amsterdam save and in time. Thank you!
    8. 8. Conversation, no customer support Sorry to hear that. I can’t help...
    9. 9. Fake account
    10. 10. @NS_online, one year laterResults:• Image improved• There are real people behind NS• Ideas for improved servicesFocus points:• Extend use of social media• Less NS lingo• Co-creation
    11. 11. Tweetups
    12. 12. Basics
    13. 13. Complete your Profile
    14. 14. Make it interesting
    15. 15. Follow and get followed
    16. 16. Timeline
    17. 17. Tweet
    18. 18. Reply / Mention
    19. 19. Retweet Twitter Classic
    20. 20. Direct Message
    21. 21. The power of sharing
    22. 22. Share your expertise
    23. 23. Get others to help you
    24. 24. Use the power of TwitterThe second edition of my free Twitter guide is ready
    25. 25. tweetreach.com
    26. 26. Recommendations
    27. 27. Benefits
    28. 28. And Google?
    29. 29. Advanced (sort of)
    30. 30. search.twitter.com
    31. 31. topsy.com
    32. 32. hashtags (#)
    33. 33. Trending topics
    34. 34. twirus.com
    35. 35. Lists
    36. 36. Twitter clients [demo]
    37. 37. Real-time communication
    38. 38. News
    39. 39. Analysis
    40. 40. Business commmunication
    41. 41. Source: Kors van Wyngaarden – Social Media and Healthcare - Defining andImplementing Strategies
    42. 42. Listen (or get thrown up)
    43. 43. Inform
    44. 44. Support
    45. 45. Webcare
    46. 46. cotweet.com
    47. 47. Marketing
    48. 48. Co-create
    49. 49. Build a fanbase
    50. 50. For sale: Inholland degrees
    51. 51. Brand image
    52. 52. @paulusveltmanhttp://paulusveltman.nlDeze presentatie staat op
    53. 53. Twitter tools
    54. 54. twittercounter.com
    55. 55. klout.com
    56. 56. manageflitter.com
    57. 57. formulists.com

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