1.
10
5
Easy to Implement
Usability Findings
Monday, October 28, 13
@PaulTrani

2.
5
Paul Trani
Creative Cloud Evangelist, Adobe
17 years of making professional mistakes
4 year-old cleverly disguised as a reasonable adult
@PaulTrani
Monday, October 28, 13

3.
1
5
5
Know how to
Lead the Eye
Monday, October 28, 13
@PaulTrani

4.
5
It’s about leading the eye...
@PaulTrani
Monday, October 28, 13

5.
5
@PaulTrani
Monday, October 28, 13

6.
2
5
Avoid
Multi-Level Navs
*But you are awesome.
Monday, October 28, 13
@PaulTrani

7.
5
@PaulTrani
Monday, October 28, 13

8.
5
@PaulTrani
Monday, October 28, 13

9.
3
5
Your Categories
Might be Confusing Users
Monday, October 28, 13
@PaulTrani

10.
5
@PaulTrani
Monday, October 28, 13

11.
5
What's crystal clear to you might be confusing to me.
@PaulTrani
Monday, October 28, 13

12.
3
5
Perform
Usability Studies
Monday, October 28, 13
@PaulTrani

13.
5
@PaulTrani
Monday, October 28, 13

14.
5
@PaulTrani
Monday, October 28, 13

15.
4
5
Use Color
to Draw the Eye
Monday, October 28, 13
@PaulTrani

16.
The Color
“Use color to emphasize importance, not decorate a page.”
Alexander White
Monday, October 28, 13
@PaulTrani

17.
The Color
@PaulTrani
Monday, October 28, 13

18.
5
“Use color to emphasize importance, not decorate a page.”
Alexander White
@PaulTrani
Monday, October 28, 13

19.
5
5
Use Fonts
And Text Legibly
Monday, October 28, 13
@PaulTrani

20.
5
Typography
“Typography has one plain duty before it and that’s to
convey information in writing.”
Emil Ruder
@PaulTrani
Monday, October 28, 13

21.
5
Choosing Fonts
• Choose a font that fits the subject
• Don’t use more than three
@PaulTrani
Monday, October 28, 13

22.
5
Font Awesomeness
@PaulTrani
Monday, October 28, 13

23.
6
5
Always get
Feedback from Others
Monday, October 28, 13
@PaulTrani

24.
5
Over 1 million members...
Behance.net
@PaulTrani
Monday, October 28, 13

25.
5
Jakob Nielsen’s study on how
much users scroll (in Prioritizing
Web Usability) revealed that only
23% of visitors scroll on their first
visit to a website. This means that
77% of visitors won’t scroll;
they’ll just view the content
above the fold.
@PaulTrani
Monday, October 28, 13

26.
7
5
Good Design
Influences Users
Monday, October 28, 13
@PaulTrani

27.
5
Various studies have been conducted to find out just
what influences people’s perception of a website’s
credibility:
• Stanford-Makovsy Web Credibility Study 2002:
Investigating What Makes Web Sites Credible Today
• What Makes A Web Site Credible? A Report on a Large
Quantitative Study
• The Elements of Computer Credibility
One interesting finding of these studies is that
users really do judge a book by its cover… or
rather, a website by its design.
@PaulTrani
Monday, October 28, 13

28.
Research
www.jnd.org
Monday, October 28, 13
5
@PaulTrani

29.
5
Sexy?
@PaulTrani
Monday, October 28, 13

30.
5
Sexy!
@PaulTrani
Monday, October 28, 13

31.
8
5
Internal Search
Is Crucial (and a pain)
Monday, October 28, 13
@PaulTrani

32.
5
The study found that the average search box is
18-characters wide. The data showed that 27%
of queries were too long to fit into it. Extending
the box to 27 characters would accommodate
90% of queries.
@PaulTrani
Monday, October 28, 13

33.
5
@PaulTrani
Monday, October 28, 13

34.
5
9
Links
Should Look Like Links
Monday, October 28, 13
@PaulTrani

35.
5
links should be colored and underlined.
@PaulTrani
Monday, October 28, 13

36.
5
@PaulTrani
Monday, October 28, 13

37.
10
5
Engage
and Delight Your Visitors
Monday, October 28, 13
@PaulTrani

38.
5
@PaulTrani
Monday, October 28, 13

39.
5
@PaulTrani
Monday, October 28, 13

40.
5
Thank You!
@paultrani
ptrani@adobe.com
http://www.paultrani.com
http://www.behance.net
@PaulTrani
Monday, October 28, 13