From speaker to
Paul ter Wal, President
Why Professional Speaker?
You speak a lot in public
You are a TOP toastmaster
You’ve got something to tell; unique signature story
you like/love it
you want to earn money with talking?
The type of speakers
Facilitators/Masters of Ceremony
Humor speakers, after diner speakers
Sales & marketing
You’re not alone: PSA Holland
No Agency or Speaking bureau
Founded in 2006; 75 members; NL & Belgium
Liaison with Toastmasters NL, MPI/Meeting Planners
International EU & several Speaking bureaus
Member of the Global Speakers Federation; worldwide 5.000
NSA US NSAA
PSA ME USA
Middle East 3,618 Members Australia
In Formation 560 Members
FPSA & New Zealand
France Networking 109 Members
natons & Canada
Awards 531 Members
Special PSA UK
Events 300 Members
75 Members MAPS
Germany PSASA APSS 61 Members
5 430 Members South Africa Singapore 4-6-2010
74 Members 79 Members Membership as of March 2010
More speakers International
working globally Industry Recognition
To increase the profile and
professionalism of the speaking
industry around the world
One Community of
6 • Sharing 4-6-2010
We value open minds so we can accurately understand,
flexibly integrate, and appropriately address the various
cultures in audiences around the world. Our members are
passionate about honoring the uniqueness of differing
We understand that working in of local and global market
places a greater demand on our individual personal
development. Our members are committed to ensuring their
expertise is aligned with their international clients’ objectives.
We are committed to helping the entire marketplace succeed
and grow through the sharing of ideas, information and
experience. Our members understand the price for failure of
one non-local speaker is paid for by all global speakers.
Professional Speakers Association
creates standards regarding professionalism of speakers
helps members to develop themselves
enlarges the market for professional speaking
makes the professional discipline and talk more visible
creates quality and added value
by organizing mastermind groups, peer-to-peers, trainings,
Master study, Register Professional Speaker and the recognition
A yearly (International) Convention: in 2011 the Global Speakers
Summit in Holland
8 Core Skills (1)
Mastering this competency provides an in-depth understanding of the
Professional Speakers Association, related professional associations
and sources of information.
This relates to the knowledge and skills needed to communicate with
planners, agents, bureaux, professionals serving speakers and the
This is the "creative" competency. It means knowing the best topics for
you and tailoring topics to specific audiences.
This "staging" competency includes room, stage and equipment set-up,
as well as speaker introductions.
8 Core Skills (2)
Presentation and performance
This is the "communication" competency, which includes mastering the
craft of presenting and performing.
Authorship and Product Development
Developing the skill to convert messages in the speech into marketable
products. Don’t the book inside you!
PR, Sales and Marketing
This business development competency results in comprehensive
sales and marketing strategies for speaking engagements and
Managing the Business
Mastering this competency will help speakers manage the business
side of their speaking activities.
Brightening “Direct value” by the speaker
What do I leave behind? F.e. increase Customer Satisfaction by
10%, 15% decrease absenteeism, increase sales by 50%
Creation of "Unique value”
On what am I unique from colleagues?
Local or Worldwide recognition
Training for speakers: Post-graduate
More content than presentation?
Better presentation techniques
Knowledge of speaking business and speaking conditions
Your added value for MP’s
Get to know the question behind the question of the customer's
Your added value is in content and less in your name: the market
is bigger than the top-10 and most of the time better!
Let them know what it takes to speak: an interest in the box
Ask a thorough preparation of the planner: checklist
Look what the customer wants to do and asks what the
agency/MP wants to sell
Clear presence requirement
How to use your network?
Create a good website
Upload video’s: YouTube, Vimeo
LinkedIn-profile, groups, Twitter, Facebook etc
Write a book and publish it (E-book)
Join a or the networks of speakers; know your colleques
The First Steps of Professional Career
Become a member of a Professional Speakers Association
Meet your Peers
Upgrade your level of speaking
Create your personal speakers SWOT
Just do it!
Are you a World Class Speaker?
Just start working at it!