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So let’s talk about
Re-launchedApril2013
Translating consumer
behaviour and insights to
deliver upon the consumer
strategy
What Search does
What Search does
The Maxis Ecosystem
Before the revamp…
Usability &
Eyetracking
VERSION 1 VERSION 2
• 80% of participants took under 12 seconds
to notice search
• All participants noticed search within 12
seconds, with an average time of 5.02
seconds
Evaluate the effectiveness
of two variations in search
placement
Sticky
search bar
Eg. A VISITOR FROM
EAST MALAYSIA
Predictive Personalisation
Accessing Maxis Online Account
– Post Login
HOW DOES IT LOOK ON
MOBILE DEVICE?
How is it
before?
The
Responsive
Design for
mobile.
Device-
friendly
navigation
Beyond
Responsive
– Adaptive
and
Contextual
Our approach leveraged consumer behavioral trends to develop a visual, intuitive
search based solution that would work across all devices. Personalised content
targeting rules based on location, intent and segment further adds relevance to
the consumer while strengthening the sell.
C-level desire to transform
Aconsumer first vision
Design. Design. Design.
Technology as the key enabler
Digital = Experience
Key Success Factors
c
c
z
Fine balance of services across
strategy, creative, USER
experience, technology and analytics
SINGAPORE
MALAYSIA
JAPAN Affiliate -
Bilcom
THAILAND
INDONESIA
HONG KONG
Born inAsia. Raised inAsia.
thank you
Paul Soon
XM Asia
CEO, Asia Pacific
paul.soon@xm-asia.com

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