Primal Branding

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Quote "Primal branding is an idea that can be scrawled on a matchbook cover. It boils down to the fact that brands are belief systems. Once you think of a brand as a belief system, you automatically get all the things that enterprise spends billions of dollars trying to obtain: trust, relevance, vision, values, leadership."
Patrick Hanlon

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Primal Branding

  1. A Brand is a Belief System
  2. A Brands Primal Code 1. Creation Story 2. Creed 3. Icons 4. Rituals 5. Pagans 6. Sacred Words 7. Leader
  3. 1. Creation Story Two guys named Steve who started building personal computers in their parent's garage. Founded in Eugene, Oregon by track and field coach Bill Bowerman and a middle-distance runner Phil Knight. Bowerman manufactured running shoes in his home using liquefied rubber and his wife’s waffle iron. Jim Casey borrows $100 from a friend to start the American Messenger Company in Seattle, Washington.
  4. 1. Creation Story
  5. 1. Creation Story ? Ray Kroc
  6. 2. Creed what you believe in Just Do It!
  7. 3. Icons All belief system have icons - quick flashes of meaning that sum up who you are and what you're about.
  8. 4. Rituals
  9. 5. Pagans All belief systems have a set of non-believers.
  10. 5. Pagans All belief systems have a set of non-believers.
  11. 6. Sacred Words Double Tall, Sugar Free, Vanilla Soy Extra Hot Latte
  12. 7. Leader
  13. A Brands Primal Code the primal code creates organizations, products and services that people believe in.
  14. Belief System = trust, relevance, vision, values, leadership.
  15. Great brands create a culture of belief!
  16. A Brand is a Belief System
  17. amazon.com thinktopia.com

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