Why your competition is your
greatest sales tool
or
Why Freelancing Friends
are Awesome
What Freelancing Friends
Will Do For You
• Partnerships
• Referrerals
Will they really?
49%
9%
14%
28%
Partnership with
freelancers
Partnerships with
agencies
Referrals from
freelancers
Other ...
But will I find work this way?
Yes.
You don’t have to run your own group.
Find some you like, go there consistently.
It ta...
Who you are looking for
• Freelancers with complimentary skills
• Freelancers with the same skills as you
Objections
Q: What if we end up competing for the
same piece of work?
A: So what?
More useful A: This is really rare, for ...
Objections
Q: What if I give away my ‘secret sauce’?
A: Well, don’t!
More useful A: If you can give away your
'secret sauc...
Disadvantages of Partnerships
• Usually, if the client dumps person who
brought you in, you get dumped too
• The person wh...
Where to find other freelancers
• Networking - e.g. The Farm
• Social Media - LinkedIn groups, Twitter,
Freelance Advisor'...
Please ask questions
(or I will feel lonely)
Find me…
Paul Silver
@paulsilver
www.paulsilver.co.uk
A Brighton networking group for freelancers:
www.brightonfarm.com
@b...
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Freelancing: Why your competition is your greatest sales tool

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Freelancing: Why your competition is your greatest sales tool

  1. 1. Why your competition is your greatest sales tool or Why Freelancing Friends are Awesome
  2. 2. What Freelancing Friends Will Do For You • Partnerships • Referrerals
  3. 3. Will they really? 49% 9% 14% 28% Partnership with freelancers Partnerships with agencies Referrals from freelancers Other Sources My sources of work, Apr 2010-Sept 2013. 72% freelancer driven.
  4. 4. But will I find work this way? Yes. You don’t have to run your own group. Find some you like, go there consistently. It takes time, but it does work very well.
  5. 5. Who you are looking for • Freelancers with complimentary skills • Freelancers with the same skills as you
  6. 6. Objections Q: What if we end up competing for the same piece of work? A: So what? More useful A: This is really rare, for me it’s been twice in 7-8 years
  7. 7. Objections Q: What if I give away my ‘secret sauce’? A: Well, don’t! More useful A: If you can give away your 'secret sauce' in a simple conversation in the pub, it's probably something that's already occurred to the person you're talking to.
  8. 8. Disadvantages of Partnerships • Usually, if the client dumps person who brought you in, you get dumped too • The person who brought you in turns out to be poor at client communication There are notable exceptions to both situations, but I've been through both a few times.
  9. 9. Where to find other freelancers • Networking - e.g. The Farm • Social Media - LinkedIn groups, Twitter, Freelance Advisor's G+ group • Mailing Lists • When Contracting - fellow contractors • Coworking spaces Meeting in real life is best
  10. 10. Please ask questions (or I will feel lonely)
  11. 11. Find me… Paul Silver @paulsilver www.paulsilver.co.uk A Brighton networking group for freelancers: www.brightonfarm.com @brightonfarm Meet every Weds, 8pm in the Hampton Arms

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