Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Promoting Your Business - Presentation

6,727 views

Published on

Presentation includes:
- Introducing your business to the local community
- Getting the most exposure from your efforts
- Keeping your current customers aware of your efforts
- Including employees in your public relations efforts

Presented to a franchisee group 1.20.11

Published in: Business
  • Be the first to comment

Promoting Your Business - Presentation

  1. 1. “Go tell it on the mountain!”<br />If you don’t promote your business, who will?<br />1/20/2011<br />franchisEssentials presentation <br />
  2. 2. .<br /> Effective public relations can expand your reach throughout your community, generate more business, & add to your bottom line. <br />1/20/2011<br />franchisEssentials presentation <br />
  3. 3. It also helps counter negatives!<br />1/20/2011<br />franchisEssentials presentation <br />
  4. 4. Effective public relations in 5 steps!<br />- Introducing your business to the local community <br />- Getting the most exposure from your efforts <br />- Keeping your current customers aware of your efforts <br />- Including employees in your public relations efforts <br />- Is it [really] worth the effort? <br />1/20/2011<br />franchisEssentials presentation <br />
  5. 5. Introducing your business to the local community <br />Friends & Family<br />B2B <br />Civic organizations<br />Special interest groups<br />Schools & Churches<br />Local media<br />1/20/2011<br />franchisEssentials presentation <br />
  6. 6. How effective is word-of-mouth?<br /> Word-of-mouth is becoming the most important factor in the consumer decision-making process. <br />In fact, word-of-mouth is five times more trusted than TV, radio and magazine advertising.<br />1/20/2011<br />franchisEssentials presentation <br />
  7. 7. Be proud & relentless<br />Cross promotion <br />Integrate with in-store marketing efforts<br />Social Media<br />Business cards<br />Getting the most exposure from your efforts <br />1/20/2011<br />franchisEssentials presentation <br />
  8. 8. 1/20/2011<br />franchisEssentials presentation <br />
  9. 9. Cross-marketing is cost effective<br /> Marketing gurus state that it takes “multiple impressions” of a message to get potential buyers to make abuying decision. Seven is the number they often cite. <br />So how do we get those precious impressions? One way is through cross-marketing. <br />The same holds true for public relations!<br />1/20/2011<br />franchisEssentials presentation <br />
  10. 10. Where does social media fit in?<br />Basic social media<br />Advanced social media<br />Online press releases<br />Email marketing<br />Location-based social media<br />Local search results<br />1/20/2011<br />franchisEssentials presentation <br />
  11. 11. Social media and word-of-mouth<br /> People are using online social media to find out what others are saying about brands, services and products. With an online community, you can help guide and stimulate this word-of-mouth by getting involved and encouraging consumer advocacy<br />1/20/2011<br />franchisEssentials presentation <br />
  12. 12. It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />
  13. 13. It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />
  14. 14. It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />
  15. 15. In the process, your targets will stand out!<br />1/20/2011<br />franchisEssentials presentation <br />
  16. 16. Keeping your current customers aware of your efforts <br />Tell them what you’re doing…<br />Do it…<br />Tell them what you’ve done!<br />1/20/2011<br />franchisEssentials presentation <br />
  17. 17. Keeping your current customers aware of your efforts <br />Tell them what you’re doing…<br />Do it…<br />Tell them what you’ve done!<br />1/20/2011<br />franchisEssentials presentation <br />
  18. 18. Including employees in your public relations efforts <br /> Employees: PR ambassadors, or your worst nightmare? <br />Smart communicators arm their internal audience with enough information to be a potent PR force in the community.<br />1/20/2011<br />franchisEssentials presentation <br />
  19. 19. Including employees in your public relations efforts <br /> Employees: PR ambassadors, or your worst nightmare? <br />Smart communicators arm their internal audience with enough information to be a potent PR force in the community.<br />1/20/2011<br />franchisEssentials presentation <br />
  20. 20. Is it [really] worth the effort? <br />Dave Melton and his wife and are the proud owners of six Domino’s Pizza stores. <br />Their four New York City stores are among the top in the country, each exceeding $1 million in annual sales in the world’s most competitive pizza market<br />Listen to Dave Melton interview<br />www.blogtalkradio.com/FranchiseTodayShow<br />1/20/2011<br />franchisEssentials presentation <br />
  21. 21. Together… we can succeed!<br />1/20/2011<br />franchisEssentials presentation <br />
  22. 22. Together… we can succeed!<br />paulsegreto@FMDpro.com<br /> (832) 838-4822<br /> (210) 267-5118<br />1/20/2011<br />franchisEssentials presentation <br />

×