The 4th Asian Awards takes place on April 4th 2014 in London. This presentation covers the sponsorship and partnerships options available.

1. 2014 PARTNERSHIP PROPOSAL

2. ✦ The Asian Awards is now entering it’s 4th year. The next event will take place in
April 2014 and will be hosted by Lord Coe.
✦ The Asian Awards is the only international celebration of excellence that pays
tribute to Asian success around the world, from all walks of life; emphasising
awe-inspiring achievements and championing inspirational role models.
✦ The winners can have heritage from ALL ASIAN COUNTRIES.
✦ In addition, across our guests, winners and followers, we cover some of the
fastest growing markets in the world, markets with the highest growing spend on
luxury items and services.
✦ At the 3rd Asian Awards we attracted around $35bn of net worth in the room,
making the Asian Awards one of the wealthiest gatherings of the year.
✦ On average our sponsors achieve over 300% Return on Investment as well as
significant brand benefits.
✦ The Asian Awards attracts significant wealth and luxury brand endorsements.
OVERVIEW

3. By partnering with the Asian Awards, your brand will benefit
from association with and exposure to guests such as:
✦ Princess Michael of Kent
✦ David Cameron – Prime Minister
✦ Nick Clegg – Deputy Prime Minister
✦ Theresa May MP – Home Secretary
✦ George Osbourne MP – Chancellor of the Exchequer
✦ Boris Johnson – Mayor of London
✦ Brian May – Queen band member
✦ Sir Ben Kingsley – Fellowship Award 2013
✦ Lord Sebastian Coe – Presented the event
✦ Amitabh Bachchan – Biggest Bollywood actor of all time
✦ David Abrahams – CEO Channel 4
✦ KP Singh – Biggest real estate developer in the world
✦ Anand Mahindra – Billionaire CEO of Mahindra Group
✦ Peter Andre – Singer / Television personality
✦ Ratan Tata – Chairman of TATA Group
✦ Russell Peters – Comedian
✦ Sachin Tendulkar– World Cricket Star
✦ Christian Louboutin – Shoe Designer
PREVIOUS ATTENDEES

4. FEEDBACK - SPONSORS & GUESTS
“From business to sport, from the arts to philanthropy, from music to public service, category by category,
these awards showcase the finest achievement from across the international Asian community.”
THE PRIME MINISTER, RT HON DAVID CAMERON MP
“Its amazing how these awards have gone from strength to strength. They have inspired me to create a
whole new Indian collection which has done extremely well”
CHRISTIAN LOUBOUTIN - CEO, LOUBOUTIN SHOES
“The Asian Awards are without doubt one of the best events in the UK. Association with them has helped
raise our brand equity and win higher spending customers”
RATHEESANYOGANATHAN, CHAIRMAN - LEBARA MOBILE
“These awards are very special, as special as the Oscars for me”
SIR BEN KINGSLEY, WINNER, FELLOWSHIP 3RD ASIAN AWARDS
“Sponsoring The Asian Awards bought us a massive return on our investment. We have won several new
clients since our partnership.”
TRUETT TATE - BOARD DIRECTOR, LLOYDS BANKING GROUP
“We have lots of choice on events to sponsor but The Asian Awards are the only event where we are
guaranteed a return on our investment. The brand fit is perfect for us.”
ILLY JAFFAR - HEAD OF BRAND ADVOCACY, PERNOD RICARD

5. 2014 AWARD CATEGORIES
The Asian Awards categories cover every aspect of
achievement, provide a great platform for brand
sponsorship and deliver a great ROI. They include:
✦ Business Leader of theYear
✦ Entrepreneur of theYear
✦ Social Entrepreneur of theYear
✦ Outstanding Achievement in Science &
Technology
✦ Outstanding Achievement in The Arts
✦ Outstanding Achievement in Television
✦ Outstanding Achievement in Cinema
✦ Outstanding Achievement in Music
✦ Outstanding Achievement in Sport
✦ Outstanding Contribution to Sustainability
✦ Philanthropist of theYear
✦ Lifetime Achievement Award
✦ Public Servant of theYear

6. ✦ In 2013 we amassed over $35bn of
wealth from the individuals
attending, making the Asian
Awards one of the biggest
gatherings of wealth in the UK ever.
✦ The billionaires and celebrities we
attract in turn attract ultra high net
worth individuals whom have a
greater propensity to spend and
invest.
✦ We GUARANTEE introductions for
our sponsors to these key people
and can even host some of them at
your tables.
✦ ROI for companies targeting
wealthy people at The Asian
Awards is typically around 300%+.
TIME TO MEET YOUR NEXT BIG CLIENT AT THE
BIGGEST WEALTH GATHERING OF THE YEAR
Anand Mahindra - $2bn Ravi Ruia - $9bn
Anil Agarwal - $4bn Sunil Mittal- $14bn
Ratan Tata- $1bn
Shiv Nadar- $7bn Adi Godrej - $12bn N.R. Murthy- $3bn
KP Singh - $12bn

7. The following stages of the Asian Awards PR/MEDIA Campaign have many sponsorship opportunities
where branding and key representatives can be highlighted to your relevant audience:
PRE-EVENT
✦ Behind the scenes documentary / BBC World news sofa interviews / Interviews with the winners /
Asian Awards promotion on BBC Knowledge sites / Charity video with charity ambassador /
Judging day sponsorship.
DURING AND POST EVENT - ALL SPONSORED
✦ Red carpet interviews with celebrities and high profile attendees / Winner interviews / Live
stream on Facebook, Twitter andYou tube / 30 minute cut down of event across all BBC digital
platforms / Winner indents from the media room / Time lapse of set up and knock down.
✦ All images and video footage from the event will be sent to the sponsors for their own PR purposes.
ADDITIONAL NEWS DISTRIBUTION
✦ PR Newswire - Through its multi-channel distribution network, PR Newswire delivers rich and
dynamic dialogues with the media, consumers, policymakers, investors and the general public.
PR AND MEDIA CAMPAIGNS

8. PRESS PARTNERS
✦ Official Press Partners – The Mail, Mail on
Sunday and Hello Magazine.
✦ Broadcast and Online Partner – BBC, BBC
Worldwide and BBC Knowledge.
✦ News Distribution Partner – PR Newswire.
BROADCAST AND DIGITAL ACTIVITY
✦ BBC NEWS.
✦ BBC Knowledge / Knowledge Asia.
✦ 500,000 TV viewers.
✦ Page views: 300k +
✦ Facebook: 500,000 fans, high levels of
engagement.
✦ Regional channels in China, Japan and
CNBC Africa.
PRESS AND MEDIA

9. ADDITIONAL SPONSORSHIP OPPORTUNITIES
LIVE „IN EVENT‰ TWITTER MARKETING
✦ Opportunity to
sponsor the Twitter
feed and to interact
with The Asian Awards
through your brand.
✦ In 2013
“TheAsianAwards”
trended for over two
hours.
✦ Sponsors benefitted
from reaching out to a
brand new audience.

10. ✦ A unique opportunity to sponsor the Asian Awards
Top 100, an annual list of the most influential
Asians on the planet compiled each year.
✦ The ONLY list of Influential Asians in the world.
✦ We offer headline sponsorship of the publication.
Your brand will be the first thing the listees see.
✦ The publication itself can also be co-sponsored with
advertising from our pool of sponsors.
✦ The Top 100 will be sent to each of the listees.
✦ Many listees will be invited to The Asian Awards.
THE ASIAN AWARDS TOP 100

11. ✦ Access to guest and winner lists prior to the event so
you can prepare your approach with us.
✦ Data capture opportunities to allow post event
marketing to attendees.
✦ Showcase of services at the event to allow
engagement with your clients there and then.
✦ Full naming rights of chosen categories allows you
to use the association in press releases/social media.
✦ Full logo licensing from The Asian Awards.
✦ Press releases created by us around key activities
with your company.
✦ Company representatives to present awards - a key
moment to interact with the winner for a long period
of time and to share an interview in the media room.
✦ Luxury corporate hospitality for you & your guests.
✦ Access to The Asian Awards panel of judges.
✦ Collateral and gifting opportunities.
✦ Branding on stage, on media boards and in all event
publications.
ELEMENTS OF SPONSORSHIP
Images from the night are broadcasted for 3 days in New
York’s Times Square. Image shows Sponsor CEO from
Lebara with winner Sachin Tendulkar and Lord Coe.

12. CATEGORY SPONSORSHIP
✦ Sponsorship of one category such as LIFETIME
ACHIEVEMENT with full naming rights e.g. “YOUR
BRAND - Lifetime Achievement Award”.
✦ Full attendance to the VIP Reception for all guests.
✦ Full attendance to the Official After party for all guests.
✦ Opportunity to present award on stage with celebrity
✦ Event branding, on screen & on all collateral including:
✦ Full page advertisement in brochure on the night.
✦ Logo on Tickets, Menu card and press board.
✦ Logo and advert on website.
✦ Full facilitated introductions to celebrities, VIP’s and
UHNW guests.
✦ Three VIP Tables at the event (£10,000 value each).
✦ Help to arrange seating next to UHNW guests.

13. ASSOCIATE SPONSORSHIP
At an equally premium level we can offer the ASSOCIATE PARTNER OPTION which sits
just below the Headline Partner option. This includes all the benefits of category
sponsorship plus associate partner naming rights. These include:
✦ Full branding on ALL collateral and all areas of the venue on the night.
✦ Full promotion of brand in all PR and Media associations.
✦ Branding in the VIP reception.
✦ Double page advertisements in the winners brochure.
✦ Five VIP tables at the event.
✦ Facilitated introductions to all key people.
✦ We can arrange seating for key clients (both existing and new). This has proven to
be one of the most effective ways of winning new business.

14. HEADLINE SPONSORSHIP
✦ Headline Sponsorship is the highest partnership tier and the
ultimate way to associate your brand with the Asian Awards.
✦ All the benefits of category sponsorship but with FULL
naming rights: “THE ASIAN AWARDS IN PARTNERSHIP
WITHYOUR BRAND”
✦ We will guarantee introductions on the night to key
attendees and we will help you fill your tables with prospects
and invite clients to your tables on your behalf.
✦ Ten VIP tables to the event.
✦ Branding on ALL collateral and all parts of the venue.
✦ Exposure of brand in all PR and Media associations.
✦ Opportunity to address the audience with a welcome speech.
✦ Full branding in the VIP reception.
✦ Double page spread advertisement in winners brochure.
✦ The option of a VVIP pre-reception event for 30 guests (TBC).

15. CONNECTING YOU WITH YOUR CLIENTS
✦ One of the most powerful aspects of
sponsorship is the ability to connect
you directly to your clients.
✦ We often invite clients to the Asian
Awards who will then sit with
sponsors upon request.
✦ This ‘soft’ approach is highly targeted
and gives an unparalleled opportunity
for the sponsor to have valuable ‘face-
time’ with potential clients in a
spectacular, celebratory atmosphere.
Imagine having 4-5 hours with a
prospect and really getting to know
their needs prior to pitching.

16. YOUÊRE IN GREAT COMPANY

17. ON STAGE BRANDING - PROMINENT & VISIBLE

18. GENERAL EVENT BRANDING - CONSISTENT
AND REPEATED EXPOSURE OF YOUR BRAND.

19. PRESS BOARD BRANDING - YOUR BRAND,
DOZENS OF CELEBS, MILLIONS OF VIEWERS

20. YOUR REPRESENTATIVE WILL BE ON
STAGE, PROMOTING YOUR BRAND
Sponsor Christian
Louboutin presents the
2010 Arts & Design
Achievement Award to
winners Abujani and
Sandeep Khosla, with
Lord Coe.
All photos taken will be
available for your
company to use in your
own PR and marketing.

21. NEXT STEPS
Agree and finalise elements of the partnership and place into contract
Sign contract and finalise payment
Start joint PR with full announcement and press release
Review guest lists, agree invites and seating plans
Pre-event meeting to finalise branding, presenting and timings
The event, post event obligations including full sponsorship review

22. CONTACT
Thank you.
To discuss this proposal or any aspect
of the event please contact:
Paul Sagoo
Founder
Email: paul@theasianawards.com
Tel: +44 (0) 7958 406277