Social listening evaluation criteria

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Social listening is a great way to spot opportunities and gain insight into your target audience before engaging with them. There are a number of solutions available that offer a front row seat to what your audience and competitors are saying, so we’ve put together a list of considerations to help you choose which tool is best for your organisation.

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Social listening evaluation criteria

  1. 1. Implementation 50% Training and support provided Internal resource and skills available level of customisation Industry focus Case studies Vendor experience Past clients Software updates Data management 50% Monitored social media platforms Demographics Analytics and reporting Real time insights Segment analysis Influencer profiling and analytics CRM Integration Functionality 100% Campaign management Task assignment Sentiment analysis Trend analysis Languages covered Search queries and keywords Reporting Publishing and user interaction Influencer identification Criteria Weighting Vendor 1 Vendor 2 Vendor 3
  2. 2. Integration with social media management tool Visuals 5% Dashboard Aesthetics Level of customisation Cost 25% Implementation Monthly costs Cost per mention Additional costs Overall Adjust weightings percentages based on client priorities. All ratings are based on a 1 - 5 scale when comparing all systems (5 Great - 1 Poor)

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