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Csp case study delivering sport makers to the over 50s

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Csp case study delivering sport makers to the over 50s

  1. 1. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group By creating a bespoke event for the 50+ age group, Pro-Active North London attracted 70 Sport Makers and learned valuable lessons in how to promote and tailor Sport Makers events for this group. Read on…
  2. 2. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group What happened?
  3. 3. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • At previous volunteering events, the CSP noticed that the 50+ age group were often the most engaged. So they decided to run a Sport Makers event targeting this group. • Through contact with their local council’s Healthy Lifestyle Manager (who has a remit to develop the health and wellbeing of the over 50s), the CSP was introduced to the Operations Manager of local leisure management organisation, Fusion Leisure.
  4. 4. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • After meeting with the Operations Manager, the CSP decided to host a 50+ Sport Makers event which linked in to Fusion’s 50+ Lifestyle programme – a fitness and exercise scheme for over 50s. • The event was promoted to members of 50+ Lifestyle and at a ‘falls awareness’ day, an event targeting older people. • The Sport Makers event took place at a local leisure centre.
  5. 5. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group What worked?
  6. 6. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • Tailoring the event (with the assistance of the facilitator) to fit the needs of the audience in the following ways: o Not asking Sport Makers to fill in resource packs; this was considered too much like schoolwork o Making the event about practical solutions as much as possible o Focussing on the barriers to participation for over 50s
  7. 7. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • Promoting the event to members of Lifestyle 50+ and at the Falls Awareness day – both avenues provided a readymade target audience for the CSP with 100% of Sport Makers attending as a result of this work • Providing a free lunch – this encouraged Sport Makers to stay for the duration of the event and was an economical way to create a relaxed atmosphere.
  8. 8. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group What didn’t work?
  9. 9. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • Holding the event in a hall with sport sessions taking place on neighbouring courts – the noise from these sessions made it hard for some Sport Makers to hear. An enclosed space with less noise would’ve worked better. • Spending too long on follow-up phone calls to Sport Makers – while this method did have positives, they found that these Sport Makers often chatted at length • Giving Sport Makers paper slips to record their hours (this was done because over 30% of this age group are offline) – this had limited success. A new plan to include a self-addressed envelope is being trialled by the CSP.
  10. 10. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group What were the results?
  11. 11. CSP Case StudyPro-Active North London – Delivering Sport Makers to a 50+ age group • 70 people aged 50+ attended the event. • Sport making activity has included volunteering at the Community Games, promoting Lifestyle 50+ through a local newsletter and delivering ballroom dancing at a local community centre. • The work has provided the CSP and Fusion Leisure with valuable information on the needs of a 50+ audience.

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