Csp case study delivering sport makers to a local authority workforce

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Csp case study delivering sport makers to a local authority workforce

  1. 1. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce Pro-Active North London (P-ANL) delivered a Sport Makers event to the staff of Enfield Borough Council. It resulted in 43 new Sport Makers, 18 of whom have since recorded hours. Read on to find out how they did it…
  2. 2. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce What happened?
  3. 3. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce • Using one of P-ANL’s facilitators, who works for the council, the CSP made contact with the council’s marketing manager, agreeing to run a Sport Makers event for staff. • The CSP then worked with the council’s marketing team to help promote the event to staff. They included details of the event in weekly e-news bulletins and emailed a reminder to staff 30 minutes prior to the event.
  4. 4. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce • P-ANL created a tailored poster (which highlighted the low sport participation levels in the borough) to promote the event. • The event was held during lunch in the council’s canteen, just after the Olympic Games. • The CSP revisited the council two months after the event to hand out incentive prizes to Sport Makers who’d recorded 10+ hours.
  5. 5. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce Top Tips
  6. 6. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce • Use the council’s marketing team to promote the event – if the event had been promoted by the council’s sports development team, it may have been seen as too ‘sporty’ and put people off. This way, the event was seen as accessible to all. • Hold the event in a busy, visible area – this encouraged people to join in on the day. • Provide lunch – the CSP provided a lunch, which was a cost effective way to attract staff to the event and keep them there.
  7. 7. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce • Make the event interactive – the CSP set up Ping! sets at the event, which made the event lively and encouraged passers-by to join in. • Use paper forms to register Sport Makers – asking people to pre- register online was very challenging. • Involve the council’s sport development team in the event – they were on hand to discuss in-house deployment opportunities (such as the council’s annual fun run and Night Hike) for Sport Makers. • Revisit the council post-event – by returning to the council two months after the event to hand out prizes, the CSP were able to reignite interest in Sport Makers.
  8. 8. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce What were the results?
  9. 9. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce • 43 Sport Makers attended the workshop and 18 have subsequently recorded hours. • Most have recorded hours through the council’s in-house deployment opportunities • Two Sport Makers have gone on to deliver staff sport boxing sessions for colleagues and the CSP has helped secured facilities for them to do so. • Based on the success of the first event, P-ANL also held two further Sport Makers events for council staff. The CSP signed up graduates from another of the council’s sports projects for these events.
  10. 10. CSP Case StudyDelivering Sport Makers to a Local Authority Workforce For further information and advice on this piece of work, contact: Charlie Crane, Pro-Active North London Email – c.watts@mdx.ac.uk Phone – 07500 765979

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