Paull Young PR News Social Media Measurement

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Presentation on measurement at the PR News Social Media Summit in NYC July 2012.

Video clip: http://www.clipsyndicate.com/video/play/3572414/measurements_that_matter_paull_young

Published in: Technology, News & Politics
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Paull Young PR News Social Media Measurement

  1. 1. @PAULLYOUNG @CHARITYWATERFriday, June 22, 12
  2. 2. 800 MILLION PEOPLE DON’T HAVE ACCESS TO CLEAN, SAFE DRINKING WATER.Friday, June 22, 12
  3. 3. Friday, June 22, 12
  4. 4. WATER CHANGES EVERYTHING.Friday, June 22, 12
  5. 5. Friday, June 22, 12
  6. 6. Friday, June 22, 12
  7. 7. FIVE YEARS. 6,165 WATER PROJECTS. 19 DEVELOPING COUNTRIES. 2,545,000 PEOPLE SERVED.Friday, June 22, 12
  8. 8. 13 38 59 121 406 149 2,233 485 59 545 GUATEMALA HAITI SIERRA LEONE COTE D’IVOIRE C.A.R. UGANDA ETHIOPIA INDIA NEPAL BANGLADESH HONDURAS BOLIVIA LIBERIA D.R.C. RWANDA MALAWI TANZANIA KENYA CAMBODIA 55 12 227 28 68 722 166 60 739Friday, June 22, 12
  9. 9. Friday, June 22, 12
  10. 10. INFLUENCE RAISE $Friday, June 22, 12
  11. 11. Friday, June 22, 12
  12. 12. Friday, June 22, 12
  13. 13. Friday, June 22, 12
  14. 14. WWD PLEDGE TRAFFIC BY SOURCE klout; 903 Visits lgn; 634 banner banner; 500 charitywater.org; 2,811 google organic; 2,962 email; 3,861 lgn twitter; 9,667 klout charitywater.org direct; 17,618 google organic email stumble; 76,310 facebook; 19,790 twitter direct facebook stumbleFriday, June 22, 12
  15. 15. BIRTHDAY PLEDGES BY SOURCE Pledges google organic; 22 facebook banner; 26 mindlessbehavior.com; charitywater.org; 192 19 stumble klout; 482 twitter facebook; 1284 email; 487 direct email direct; 503 klout stumble; 919 charitywater.org twitter; 780 banner google organic mindlessbehavior.comFriday, June 22, 12
  16. 16. Friday, June 22, 12
  17. 17. Friday, June 22, 12
  18. 18. Friday, June 22, 12
  19. 19. “I CHOOSE THE KARDASHIAN AS A UNIT BOTH BECAUSE I LIKE THE MITTELEUROPEAN FEEL OF THE TERM--LIKE THE OHM OR THE ROENTGEN--AND BECAUSE KARDASHIAN IS AN EXEMPLAR OF ATTENTION DISCONNECTED FROM MERIT, TALENT OR REASON. THE KARDASHIAN MENTIONS HOW MUCH ATTENTION IS PAID, NOT HOW MUCH ATTENTION IS DESERVED, SO NAMING THE UNIT AFTER SOMEONE WHO IS FAMOUS FOR BEING FAMOUS SEEMS APPROPRIATE.” - ETHAN ZUCKERMANFriday, June 22, 12
  20. 20. TAKEAWAYS 1. MEASURING LIKES, @S & VOLUME OF CONVERSATION DOESNT MATTER 2. IT DOESNT MATTER WHAT YOU SAY ABOUT YOU, ITS WHAT THEY SAY ABOUT YOU 3. INVEST EFFORT IN UNDERSTANDING YOUR BUSINESS, DEFINE KPIS, BUILD A DASHBOARD 4. BUILD WEB CAMPAIGNS WITH KEY CONVERSIONS - DOESNT HAVE TO BE A PURCHASE 5. THE GREATEST ANALYTICS ENGINE OF ALL IS THE HUMAN BRAINFriday, June 22, 12
  21. 21. THANK YOU. @PAULLYOUNG @CHARITYWATERFriday, June 22, 12

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