2 YEARS. 5 LEARNINGS.                           @PAULLYOUNG                           @CHARITYWATERTuesday, February 14, 12
FIVE YEARS.                             6,165 WATER PROJECTS.                           19 DEVELOPING COUNTRIES.          ...
13        38           59              121          406      149          2,233           485        59       545         ...
Tuesday, February 14, 12
#1                           BE POSITIVE.Tuesday, February 14, 12
Tuesday, February 14, 12
“THE NEW ASPCA COMMERCIAL IS EMOTIONAL                                    CRUELTY TO HUMANS.”Tuesday, February 14, 12
“THE NEW ASPCA COMMERCIAL IS EMOTIONAL                                    CRUELTY TO HUMANS.”                           “I...
“THE NEW ASPCA COMMERCIAL IS EMOTIONAL                                    CRUELTY TO HUMANS.”                           “I...
“THE NEW ASPCA COMMERCIAL IS EMOTIONAL                                    CRUELTY TO HUMANS.”                           “I...
Tuesday, February 14, 12
#2            DON’T ASK FOR MONEY.Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
#3              DO IT WRONG QUICKLY.Tuesday, February 14, 12
Tuesday, February 14, 12
#4                           BE PERSONAL.Tuesday, February 14, 12
Tuesday, February 14, 12
#5                           HELP THEM SEE THEIR                                 IMPACT.Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
Tuesday, February 14, 12
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Tuesday, February 14, 12
Tuesday, February 14, 12
2 YEARS. 5 LEARNINGS.                           @PAULLYOUNG                           @CHARITYWATERTuesday, February 14, 12
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5 learnings from 2 years at charity: water

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5 learnings from 2 years leading digital at charity: water.

http://charitywater.org
http://paullyoung.com

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5 learnings from 2 years at charity: water

  1. 1. 2 YEARS. 5 LEARNINGS. @PAULLYOUNG @CHARITYWATERTuesday, February 14, 12
  2. 2. FIVE YEARS. 6,165 WATER PROJECTS. 19 DEVELOPING COUNTRIES. 2,545,000 PEOPLE SERVED.Tuesday, February 14, 12
  3. 3. 13 38 59 121 406 149 2,233 485 59 545 GUATEMALA HAITI SIERRA LEONE COTE D’IVOIRE C.A.R. UGANDA ETHIOPIA INDIA NEPAL BANGLADESH HONDURAS BOLIVIA LIBERIA D.R.C. RWANDA MALAWI TANZANIA KENYA CAMBODIA 55 12 227 28 68 722 166 60 739Tuesday, February 14, 12
  4. 4. Tuesday, February 14, 12
  5. 5. #1 BE POSITIVE.Tuesday, February 14, 12
  6. 6. Tuesday, February 14, 12
  7. 7. “THE NEW ASPCA COMMERCIAL IS EMOTIONAL CRUELTY TO HUMANS.”Tuesday, February 14, 12
  8. 8. “THE NEW ASPCA COMMERCIAL IS EMOTIONAL CRUELTY TO HUMANS.” “I CAN’T REACH THE REMOTE FAST ENOUGH.”Tuesday, February 14, 12
  9. 9. “THE NEW ASPCA COMMERCIAL IS EMOTIONAL CRUELTY TO HUMANS.” “I CAN’T REACH THE REMOTE FAST ENOUGH.” “THE MOST DEPRESSING 2 MINUTES IN TV HISTORY!”Tuesday, February 14, 12
  10. 10. “THE NEW ASPCA COMMERCIAL IS EMOTIONAL CRUELTY TO HUMANS.” “I CAN’T REACH THE REMOTE FAST ENOUGH.” “THE MOST DEPRESSING 2 MINUTES IN TV HISTORY!” “THEY MAKE ME SO SAD!!!!!!!”Tuesday, February 14, 12
  11. 11. Tuesday, February 14, 12
  12. 12. #2 DON’T ASK FOR MONEY.Tuesday, February 14, 12
  13. 13. Tuesday, February 14, 12
  14. 14. Tuesday, February 14, 12
  15. 15. #3 DO IT WRONG QUICKLY.Tuesday, February 14, 12
  16. 16. Tuesday, February 14, 12
  17. 17. #4 BE PERSONAL.Tuesday, February 14, 12
  18. 18. Tuesday, February 14, 12
  19. 19. #5 HELP THEM SEE THEIR IMPACT.Tuesday, February 14, 12
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  35. 35. 2 YEARS. 5 LEARNINGS. @PAULLYOUNG @CHARITYWATERTuesday, February 14, 12

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