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User-centered design in publishing: a case study


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A case study in the launch of the new car reviews website and the introduction of a user centered design process into a publishing organisation

Published in: Technology
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User-centered design in publishing: a case study

  1. 1. Case Study:launching<br />Product management and user-centred design in publishing <br />
  2. 2. Hi, I’m Paul Lomax<br />What is CarBuyer?<br />What is UCD? <br />How it fits into publishing<br />Top tips<br />
  3. 3.
  4. 4. User Centred Design<br />“A philosophy in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.”<br />
  5. 5. Identify need for human centred design<br />Specify context of use<br />Evaluate designs<br />Specify requirements<br />System satisfies specified requirements<br />Produce design solutions<br /><br />
  6. 6. Kaizen<br />Continuous improvement<br />
  7. 7. How UCD fits into publishing<br />And some of the challenges…<br />
  8. 8. Editors, publishers and other HiPPOs<br /><br />
  9. 9. Web knowledge trumps domain knowledge<br /><br />
  10. 10. Projects don’t slip by months<br />They slip by the hour<br /> <br />
  11. 11. You need an autocratic product manager<br /> <br />
  12. 12. Managing the roadmap<br />
  13. 13. The most understood; The least controversial<br />
  14. 14. Stakeholders need to feellike they’re driving<br />
  15. 15. Top tips<br />AVOID the Christmas crowds in online shops this year by popping into town and buying your presents. <br />
  16. 16. The user-centred design process<br />First, you need a vision<br />
  17. 17. User Personas<br />
  18. 18. Don’t forget:<br />Google is a user<br />Advertisers are users<br />
  19. 19. Prototype at every stage<br />
  20. 20. Test.Then test again.And keep testing.<br />
  21. 21. Test with real users<br />But if you can’t find any, don’t skip user testing!<br />
  22. 22. Stealing from one is “plagiarism”…<br />But stealing from many is “research”!<br /><br />
  23. 23. Thank you<br /><br /><br />