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Internships =
"better
platform" for
getting a job
This year's grad
interviews
"super-
competitive"
"No
experience?
You won...
Other possible Problem Statements
Stakeholder
Grad facing many choices of
prospective employers
Grad facing many choices o...
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Design Thinking Action Lab assignment - Empathy map

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Design Thinking Action Lab assignment - Empathy map

  1. 1. Internships = "better platform" for getting a job This year's grad interviews "super- competitive" "No experience? You won't make it past the first round." "Employers are not willing to take a bet on a grad" "Undergrad is the new HSC" Gen Y grads: "You don't want to be stuck in the wrong job" "You don't have time to get to know yourself" "People go with a company and not what they do." "Answering a phone call, booking a meeting on Outlook - they don't teach you that at Uni."  Applied for a UTS Co-op degree because of the internships  Did an ABC Pty Ltd internship  Applied for ABC Grad program  Was successful in applying to ABC because of internship Market is competitive Employers are placing less value on undergrad degrees. You don't know a company's culture, from the outside. What else can you bring to the table? Difficult to make a choice about what job to go for. Not the same as his parents, who would stick out a job they didn't like. Concern about finding a good job in a competitive market Safe with the co-op degree Overwhelmed by the first day Intimidated by the simplest office skills, that everyone else in the company can do easily Transition is hardBragging rights about employer are important amongst peers. Pressure to make the right choice of employer Better to work for the right company than in the right job. ABC's Grad Program no longer focused on fresh grads. The best candidates are those with extra experience, or degrees. An employer's popularity, image and culture matters more to grads than the jobs it offers. Grads find choosing from the many employment options difficult, as they've spent so much time on study and not enough on understanding their own goals. Professional development courses at Uni teach you how to get a job, not how to transition into it. Internships aid Grads' feeling of security about prospects and give them a taste of the culture. Also teach them about office skills and provide the company with another opportunity to trail undergrads. These can be organised by companies or the uni. Overwhelmed, intimidated new grad learn basic office skills before employment Professional development courses at Uni teach you how to get a job, not how to transition into it. Internships help. Aaron*, recent graduate, nearing the end of his first 6 month rotation with ABC Pty Ltd’s graduate program. *not his real name
  2. 2. Other possible Problem Statements Stakeholder Grad facing many choices of prospective employers Grad facing many choices of prospective employers Grad concerned about getting a job with less experience that many competitors Need understand his own goals, skills and weaknesses narrow down the choice of employers to those whose culture is a good fit for him get an opportunity to find a job with the employer he prefers, despite his lack of experience Insight He’s spent so much time on study and not enough on understanding himself. An employer's popularity, image and culture matters more to grads than the jobs it offers. ABC's Grad Program no longer focused on fresh grads. The best candidates are those with extra experience, or degrees. …needstofindawayto… …because…

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