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Lean Entrepreneurship Project 
FreshEntrepreneurs2014 
World Menu 
Session 10 
Pauline von Nostitz 152113321 
Pedro Mariz ...
Value chain analysis by Porter 
TransMenu 
2 
Infrastructure 
Technology / Software Development (outsourced) 
Human Resour...
Key Activities - 30 processes 
1. Planning of marketing activities 
2. Execution of marketing activities 
3. Attract atten...
Key Activities - 30 processes II 
11. Collection of physical original menus & additional necessary 
information (e.g. sour...
Key Activities - 30 processes III 
21. Internal quality review of final product 
22. Failure of internal quality-review: R...
Updated Landing Pages – incl. price 
Component: Channels 
Hypothesis Service can be offered directly (no intermediaries) 
...
Updated Landing Pages – incl. Price I 
OLD! 
26.09.14 FreshEntrepreneurs2014 7
Updated Landing Pages – incl. Price II 
OLD! 
26.09.14 FreshEntrepreneurs2014 8
Updated Landing Pages – incl. price 
Component: Channels 
Hypothesis Service can be offered directly (no intermediaries) 
...
Hypothesis - MVP 
Component: Revenue Streams 
Hypothesis End customers will find TransMenu service helpful and 
easy to us...
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TransMenu Lean Entrepreneurship Project Católica University

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Hypothesis lep session 10

  1. 1. Lean Entrepreneurship Project FreshEntrepreneurs2014 World Menu Session 10 Pauline von Nostitz 152113321 Pedro Mariz 152113366 Maria Murasheva 159114599
  2. 2. Value chain analysis by Porter TransMenu 2 Infrastructure Technology / Software Development (outsourced) Human Resource Management Customer Develop-ment Marketing Operations (Translation & Printing activities (outsourced) ) Sales Customer Support Managing Cash-Flow / Financial & Accounting VALUE Primary activities Support activities
  3. 3. Key Activities - 30 processes 1. Planning of marketing activities 2. Execution of marketing activities 3. Attract attention from potential customers 4. Handling of requests of information 5. Reconfirmation via telephone of request of information 6. Collect basic information of potential order 7. Scheduling meetings with potential customers 8. Preparation of potential customer meetings 9. Execution of meeting with potential customer 10. Negotiation of contract details 26.09.14 FreshEntrepreneurs2014 3
  4. 4. Key Activities - 30 processes II 11. Collection of physical original menus & additional necessary information (e.g. sources of old menu design) 12. Contacting of translation agency 13. Negotiation of translation terms with key translation partners 14. Contacting of printing agency 15. Negotiation of translation terms with key printing partners 16. Negotiation with design office (if wished) 17. Infuse translated data into own database & restaurant-specific webpage if wished 18. Generation of QR-codes 19. Incorporating QR-codes in original physical menu 20. Handling of printing process of new menus 26.09.14 FreshEntrepreneurs2014 4
  5. 5. Key Activities - 30 processes III 21. Internal quality review of final product 22. Failure of internal quality-review: Repeat, Passing of internal quality-review: Schedule delivery 23. Delivery of final new menus 24. Schedule, plan & execute after-sales meeting with customer 25. Conduction of regular satisfaction-surveys of all current customers 26. Direct sales activates aiming at gaining new customers 27. Regular reviews & comparison of key partnerships  adapt if needed / better offers occur 28. Planning of expansion strategy 29. Identification of potential partners offering similar services (other countries) 30. Regular cash-flow review & cost-value-calculation 26.09.14 FreshEntrepreneurs2014 5
  6. 6. Updated Landing Pages – incl. price Component: Channels Hypothesis Service can be offered directly (no intermediaries) to clients through a website as nowadays people accept online services easily. Test Creation of two different landing pages with a call for action (enter email address) and sending it to numerous restaurants / post it on blogs (scoop.it, Quora, Hacker News). Validation Achieve a conversion rate of 10-20%. Result A conversion rate of 12,3% was reached and therefore the hypothesis can be considered as valid. OLD! 26.09.14 FreshEntrepreneurs2014 6
  7. 7. Updated Landing Pages – incl. Price I OLD! 26.09.14 FreshEntrepreneurs2014 7
  8. 8. Updated Landing Pages – incl. Price II OLD! 26.09.14 FreshEntrepreneurs2014 8
  9. 9. Updated Landing Pages – incl. price Component: Channels Hypothesis Service can be offered directly (no intermediaries) to clients through a website as nowadays people accept online services easily. Test Creation of two different landing pages (including price) with a call for action (enter email address) and sending it to numerous restaurants / post it on blogs (scoop.it, Quora, Hacker News). Validation Achieve a conversion rate of 10-20%. Result A conversion rate of 16,7% was reached and therefore the hypothesis can be considered as valid. NEW! Conversion rate: +4,4% 26.09.14 FreshEntrepreneurs2014 9
  10. 10. Hypothesis - MVP Component: Revenue Streams Hypothesis End customers will find TransMenu service helpful and easy to use. Test Show prototype in class and conduct survey after end customers tried TransMenu-app themselves about likelihood to use product in the future. Validation If at least 60% will confirm they would like to use product in the future again. Result 60% of class members judged TransMenu as easy & convenient to use and would like to use the product in the future again. 26.09.14 FreshEntrepreneurs2014 10

TransMenu Lean Entrepreneurship Project Católica University

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