Promises and challenges of generative design by Nicolas Enjalbert

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The applications of generative design in the fields of product and identity design, digital object development and user interfaces are countless. Promising the re-personalization of experiences, that can become surprising and unique, the potential for innovation is immense. Yet it is less developed than it could. Nicolas, creative programmer with studio discretise!, will present the most emblematic examples of generative design in various fields and address the practical and theoretical questions raised by this exciting domain. http://www.discretise.net

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Promises and challenges of generative design by Nicolas Enjalbert

  1. 1. Generative design:
 potentials and challenges ! Nicolas Enjalbert ! FrenchTech Safari @ Laptop — April 19, 2014
  2. 2. c r e a t i v e p r o g r a m m i n g
  3. 3. Worms — Team 17, 1995
  4. 4. Manfred Mohr, 1971
  5. 5. Diana Lange, 2005
  6. 6. EZCT, 2004 — © Centre Georges Pompidou
  7. 7. Taiwan Port Terminal — Jose Sanchez, 2011
  8. 8. studiofeed.ca
  9. 9. Idea Crafting Output if the designer
 is unsatisfied
  10. 10. Idea Output Rule / Algorithm Generation if the designer
 is unsatisfied
  11. 11. rule-based
 procedural
 parametric
 generative
 dynamic
 flexible
 fluid
  12. 12. nature is generative
  13. 13. John Goatstream — http://vimeo.com/79098420
  14. 14. Nordkyn kommun — Neue Design Studio
  15. 15. Nordkyn kommun — Neue Design Studio
  16. 16. Nordkyn kommun — Neue Design Studio
  17. 17. manyfew
  18. 18. towards the multitude
  19. 19. vimeo.com
  20. 20. meshu.io
  21. 21. Sonority Wallpaper — BOID
  22. 22. designing open objects
  23. 23. INPUT OUTPUT ✔ PARAMETERS
  24. 24. INPUT OUTPUT designer’s choices user’s access ✔ PARAMETERS
  25. 25. INPUT OUTPUT designer’s choices user’s access ✔
  26. 26. USER
 INPUT CUSTOMIZED
 OUTPUT USER
 PARAMETERS designer’s choices ✔ user’s access
  27. 27. Seed Media Group — S. Sagmeister
  28. 28. Seed Media Group — S. Sagmeister
  29. 29. OCAD University — Bruce Mau Design
  30. 30. Coca-Cola Company
  31. 31. “Brand” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . .
  32. 32. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . “Brand” “Brand” “Brand” “Brand” “Brand” “Brand” “Brand” “Brand” “Brand”
  33. 33. (standard
 design) openautonomous
  34. 34. (standard
 design) ENGAGEMENT
 APPROPRIATION openautonomous
  35. 35. (standard
 design) ENGAGEMENT
 APPROPRIATION openautonomous (cost,
 commitment)
  36. 36. manyfew
  37. 37. simple + few simple + many
  38. 38. simple + few simple + many complex + few
  39. 39. Popular Science Magazine 1870-2010
  40. 40. NYT threads, US presidents — blprnt.com
  41. 41. enchantment
  42. 42. Andy Gilmore ©
  43. 43. © Andreas Nicolas Fischer
  44. 44. © Andreas Nicolas Fischer
  45. 45. (standard
 design) openautonomous
  46. 46. (standard
 design) simple complex openautonomous
  47. 47. GF Smith — FIELD
  48. 48. Absolut Vodka, 2012
  49. 49. Absolut Vodka, 2012
  50. 50. (standard
 design) simple complex openautonomous
  51. 51. (standard
 design) ENGAGEMENT
 APPROPRIATION openautonomous simple complex SURPRISE
 FASCINATION
  52. 52. Actelion Imagery Wizard — onformative — http://vimeo.com/27327134
  53. 53. ! Nicolas Enjalbert @nenj_ ! http://discretise.net c r e a t i v e p r o g r a m m i n g

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