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THE CREATIVE TEAM                           Write This Down Productions is an award-winning London based film and          ...
THE AWRA AMBA  EXPERIENCE
PRESENTATIONThe Awra Amba ExperienceA collaborative web documentary1. What is Awra Amba2. How it became an Interactive Doc...
2004 - 2008                           First impressions                     Building a relationship                30-minu...
2010 - NOW                                       Working together with community                                      Enab...
THE WEB EXPERIENCE
THE WEB EXPERIENCE - WANDER
THE WEB EXPERIENCE - WANDER
THE WEB EXPERIENCE - WATCH
THE WEB EXPERIENCE - WEAVE                     THE SOCIAL FABRIC   The world is becoming more globalised and our lives are...
AUDIENCE ENGAGEMENT
SUMMARYWhat next?
SUMMARYWhat next?Right now we are working on:
SUMMARYWhat next?Right now we are working on:- Post-production of the films
SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour
SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and imp...
SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and imp...
SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and imp...
SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and imp...
twitter.com/awra_amba   www.awraamba.com
Awra Amba Web Doc presentation for iDocs 2012
Awra Amba Web Doc presentation for iDocs 2012
Awra Amba Web Doc presentation for iDocs 2012
Awra Amba Web Doc presentation for iDocs 2012
Awra Amba Web Doc presentation for iDocs 2012
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Awra Amba Web Doc presentation for iDocs 2012

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This presentation was about the work in progress of our interactive documentary project 'the Awra Amba Experience'. I was invited to speak at the idocs 2012 symposium. To see updates on the project please refer to www.awraamba.com

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Awra Amba Web Doc presentation for iDocs 2012

  1. 1. THE CREATIVE TEAM Write This Down Productions is an award-winning London based film and multimedia production company, founded in 2005. We are inspired to tell compelling and positive human stories, as a way into more www.writethisdown.co.uk difficult social, political and environmental issues from around the world. Our films have been seen by millions of people globally, on multiple platforms including cinema, television, web and handheld devices. Serdar Ferit Co-Director / Cinematographer Julie Kim Pati Keilwerth Graphic Designer Co-Producer Nick Norton-Smith Sound Designer James Arthur Ida Sjoman Creative Technologist Project Assistant Tigist Getachew Jan Totzek Translator 360 ProgrammerPaulina Tervo,Producer / Director Agnez Philipos Local Producer Paul Jackson Illustrator
  2. 2. THE AWRA AMBA EXPERIENCE
  3. 3. PRESENTATIONThe Awra Amba ExperienceA collaborative web documentary1. What is Awra Amba2. How it became an Interactive Documentary3. The Web Experience4. Participation & Social impact
  4. 4. 2004 - 2008 First impressions Building a relationship 30-minute observational docMY MOTIVATION
  5. 5. 2010 - NOW Working together with community Enable discussion and participation A project that benefits Awra Amba in a sustainable wayNOW- Experiment with new technologies and non-linear storytelling- Wanted to engage people in not just viewing but acting- Benefit for the community
  6. 6. THE WEB EXPERIENCE
  7. 7. THE WEB EXPERIENCE - WANDER
  8. 8. THE WEB EXPERIENCE - WANDER
  9. 9. THE WEB EXPERIENCE - WATCH
  10. 10. THE WEB EXPERIENCE - WEAVE THE SOCIAL FABRIC The world is becoming more globalised and our lives are interconnected 10-week participatory activity constructing a new social fabric Inspired by the content, we encourage users to make links connectingAwra Amba to other examples of social fabric We enable users to hang links from the video timecode Each link that the user weaves becomes a pattern in a visualisation whichafter 10 weeks woven into an interactive scarf - the Social Fabric A different colour thread each week corresponds to our weekly theme The end product depends on audience participation The emerging pattern will be woven into a real scarf sold Fair Trade business
  11. 11. AUDIENCE ENGAGEMENT
  12. 12. SUMMARYWhat next?
  13. 13. SUMMARYWhat next?Right now we are working on:
  14. 14. SUMMARYWhat next?Right now we are working on:- Post-production of the films
  15. 15. SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour
  16. 16. SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and implementation of the social fabric
  17. 17. SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and implementation of the social fabric- Distribution - Partnerships with online platforms andorganisations
  18. 18. SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and implementation of the social fabric- Distribution - Partnerships with online platforms andorganisations- Raising more finance - £60,000 still needed forproduction and outreach
  19. 19. SUMMARYWhat next?Right now we are working on:- Post-production of the films- Completion of the virtual tour- Design and implementation of the social fabric- Distribution - Partnerships with online platforms andorganisations- Raising more finance - £60,000 still needed forproduction and outreach- Developing TV documentary - phase 2
  20. 20. twitter.com/awra_amba www.awraamba.com

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