Producer Beyond the Blitz. Beyond the Blitz was the name given by BBC Coventry & Warwickshire’s to our 70 th Anniversary Blitz commemorations. The project was mulit-platform, radio, TV, web and social media. How many from Coventry? How many know about the project? I know you are all here to know more about the social media delivery of our project but the core part of our business is radio so I’m going to play you a shortened version of a story I recorded as part of the project. Michael Logan was 6 in 1940, he told us about his experiences on an earlier raid on the city. . . .
I will never forget what happened. . . I heard that from almost every single person I interviewed. . . And that became the heart of this project. . . It was our job to tell the story of the night, the story in the words of those who lived through it, to keep them as a lasting record and to ensure that younger generations never forget. We ended up being able to do this even more successfully through using our website and social media.
70 stories for 70 years – that was the core of the project. To record and broadcast 70 survivors with their tales of the night. Local radio= local, stories and people. This is all of those. Whenever we do a project we always think of creative ways, treatments with radio. Then online and then TV but with all projects the developments are ongoing. Assessing and reacting. Beginning thinking of new and creative ways to deliver the project on all platforms: on air (sorted), online, on TV But social media . . . It was something we’d not done before. It wasn’t discussed originally, we didn’t have an official account, we didn’t have a presence. A couple of us were twitter users and facebook is used. And so it was not a conscious decision to have a meeting to plan a social media strategy for the project. How it came about. . . Already had plans to go back in time for part of the overnight broadcasts. . ..and then Rolling news happened. I think if we hadn’t thought of a creative way of delivering our output and content via social media we wouldn’t have done it. Merit.
Who is tweeting? What are they tweeting? Multiple accounts – families Restricted eyewitness Core business news and allowed us to report everything from everywhere. We understand that Twitter is a conversational tool and we would be interested to engage with people who respond. With some of the tweets referencing streets, places etc it could provoke a response from those that live there now. Or people may even want to tweet memories from relatives who remember the Blitz. We'd like to utilise these responses and engage with them too. War of the Worlds – Account name and biog important. Clearly marked so no panic scenarios took place reading about bombs in timelines. Date stamp also added.
Different audience to local radio. . . . Crudely, this year could be one of the last big anniversaries where there are living survivors and we feel that this medium could remind the younger population of Coventry (who is often negative about the look of the city) is reminded why our city looks as it does and remembers what the residents went through 70 years ago. Coventry has a good twitter community and these are people who may not access our services regularly. We are also aware that it will take time for the account to build up followers, which is why we'd like to start this soon. ---------------------------------------------------------- The account went live a week before we started to tweet and talk about it. Build up followers and have some tweets already in the timeline for what people could expect. Went live on 16 August. Our on air campaign started on 23 August, one week later. Followers built up steadily and people start to #ff and RT
A reminder that it could now be a prisonable offence to waste food. Any spare food can be used to feed animals, such as pigs. 19/10/40: http://twitvid.com/7JAED - For those who haven't seen inside Coventry's beautiful cathedral, take a look with this footage. 04/11/40: We've found some more pictures of our great city, taken over the past year or so. Again, can you spot yourself? http://bbc.in/cAw7Ux NEXT SLIDE HAS AUDIOBOO STARTING STRAIGHT AWAY. . . .
As time went on we started to build the account. Adding audioboos, links to web features, Pathe archive and Twitvids. Tweets were scheduled nearly every 30 minutes at the start of the night. Real buzz. Instant reaction with the RTs and comments being made. . . .knew it was working.. . Connecting a community. Play audio from 11pm on 14 November. Described as chilling and very moving
Really pleased with the reactions we received, here are just a few. . . . . Restricted to keep in character Restricted to the era
Web features for projects like this are a given. Photo galleries, features, news reports etc. What could we do to add real value? 38 features, galleries and pages about the Blitz were created. So proud of this. . . .came about organically. Mainly geekily for me, people started to tell me road names, places and then the next would mention the same thing. I started to plot them for my own reference on a google map. I was able to show the central web team exactly what I wanted. Photos of the people then and now helped and it also meant we needed to gather a lot more data. Stories started to overlap. Road names became more significant piecing together a giant jigsaw. Map – plotting. Web support centrally to create Reach new audiences and audiences outside Coventry with the stories and audio. City Archives. BUT . .I’ve had emails from teachers across the country who are using it as a classroom resource. I’ve heard a social inclusion team are playing the stories to asylum seekers to get them to understand the local dialect and learn about the city’s history!
People came to us. Negotiate 5Live – Sun brk OB 14 th November. Played 3 of our cut down stories, 2 contacts, crediting us on each. Tweeted a link to our webpage (website spike Sunday) BBC World Service Witness Alan Johnston listened to stories and came to our tea dance to interview our survivors - plus film for website feature - link to 70 stories page BBC 1 Robert Hall 12 th November breakfast piece using guests we suggested – strap crediting our website (website spike Friday) (show) BBC Online – asked for content for conspiracy stories – lead icon sun 14th on bbc.co.uk Radio 4 pick of the week (we contacted via switchboard – keen to hear more) Ariel – two stories
Beyond the Blitz - Siobhan Harrison at CWSMC Jan 2011
Beyond the Blitz Coventry Blitz 70th Anniversary Multi-platform: Radio, TV, Web and Social Media
70 stories for 70 years Patrick and Michael Logan, 1940
70 stories for 70 years <ul><li>Clear editorial moment </li></ul><ul><ul><li>Local </li></ul></ul><ul><ul><li>Stories </li></ul></ul><ul><ul><li>People </li></ul></ul>
We’ll Tweet Again <ul><li>Real people v.s Newsroom </li></ul><ul><li>We broke the rules . . . </li></ul><ul><li>Next steps: </li></ul><ul><li>Research, research, research </li></ul>
Social Media <ul><li>#lovecov #twitnic #covgrowers </li></ul><ul><li>#covtwiitup #whereincov and many others </li></ul><ul><li>Audiences </li></ul><ul><li>Bring to life Coventry’s history in 140 characters </li></ul><ul><li>Not restrict to just text: use photos, audio & video </li></ul>
<ul><li>16/08/40: This is BBC Coventry & Warwickshire tweeting to you from the heart of Coventry at 9am on 16th August 1940. Follow for wartime news </li></ul><ul><li>16/08/40: Calling Coventrians! Remember that there are shelters underneath Primrose Hill Park, Gosford Green and at Rudge Factory, Spon End </li></ul><ul><li>17/08/40: Turn your wirelesses to 94.8FM and 103.7FM now to hear George Formby's new recording Grandad's Flannelette Nightshirt </li></ul><ul><li>25/08/40: Fancy a night out? The Rex Cinema in Corporation Street will be showing the Vivien Leigh picture Gone With The Wind tonight. </li></ul><ul><li>26/08/40: Last night, Coventry was heavily hit by a raid which lasted until the early hours. The Rex Cinema on Corporation Street has been near destroyed. </li></ul><ul><li>30/08/40: Do not show any light during blackout! You can be fined up to as much as two pounds. </li></ul><ul><li>31/08/40: Coventry City v Leicester City at Highfield Road today. Listen in to get reaction from the players and manager Harry Storer after the game. </li></ul><ul><li>23/09/40: Charlie Harris from Bedworth has been sentenced to 28 days imprisonment for being drunk & disorderly in a public shelter </li></ul><ul><li>24/09/40: The Coventry Day Nurseries scheme will commence soon in order for women with children to take part in war work </li></ul><ul><li>30/09/40: Ration news: Butter rationing has been further reduced to a maximum of 2oz. Meat at 2s 2d </li></ul>
15/11/40 This is BBCCov1940 tweeting for a final time. For more, please visit our website in 70 yrs time: http://bbc.in/aQeCpm God bless Coventry
Reactions <ul><li>colebagski Wrong day for a #ff but you really should follow @ BBCCov1940 for the Coventry Blitz reports. Terrifying, dramatic, sobering stuff. </li></ul><ul><li>RickyBee 70 years ago tonight, Coventry was hit by one of the most severe air raids of WWll. Pls follow @ BBCCov1940 ; a very good use for Twitter IMHO </li></ul><ul><li>sleekituk RT @ BBCCov1940 14/11/1940: Water supplies running low. Dams from the River Sherbourne being used.<-- this feed is so moving for me! </li></ul><ul><li>PeterMEde @ BBCCov1940 Amazing - can't believe so relatively few are following it. It's one of the best things I've seen on here. V moving </li></ul><ul><li>skybluejim I just can't imagine how terrified my grandparents must have been, with both sets having new born children @ BBCCov1940 </li></ul><ul><li>michelleshearer Been following @ BBCCov1940 all evening. It's fascinating stuff! Terrifying to think what it would've been like to have lived through that. </li></ul><ul><li>Rob_Watts BBC Coventry & Warks are using social media superbly with @ BBCCov1940 - tweeting as it would've been 70 yrs ago. </li></ul><ul><li>@ BBCCov1940 Thank you guys - a brilliant idea, beautifully executed. Well done all! </li></ul><ul><li>sparkyannc Props to the @ BBCCov1940 team, who've just finished their 'We'll Tweet Again' project. Have a look at their feed and audioboos - good stuff. </li></ul>
Thank you so very much, for this heart warming, haunting yet excellent coverage, of the blitz to Coventry. I cannot tell you how much it has moved me. An absolute wonderful radio show dedicated to the blitz has ultimately resulted, into an amazing radio experience. It gave me goose bumps, sadness, happiness and a feeling of pride, for the people of that time. Pride also that I have a local radio station of excellence. Sincerely. Jo. Allton Exhall.
<ul><li>I just had to email to let you know how much I am enjoying the Beyond the Blitz series running at the moment. I’m finding it very moving listening to the stories and thinking about my family now passed on that never told me their story. Not because I wouldn’t listen but because they didn’t want to talk about it. My great-grandad was a bus driver and finished his shift just before the bombing started on 14 November 1940; but that’s all I know. My Nan, his daughter, has recently told me about going to visit her friend the next day to find her sitting on her door-step with her entire family (3 generations) laid out outside the house covered in rhubarb leaves. She said it took days for the bodies to be collected. She was 8 years old. My granddad, who was 13, told me about watching the sky turn red from his home in Bulkington. It’s all very moving and emotional that they have now started to speak about their experiences. </li></ul><ul><li>Kim Arnold </li></ul><ul><li>In writing this to you, I wish to extend my sincere thanks to all at BBC Coventry & Warwickshire radio for being given the opportunity to tell later generations, just how much the people of then lovely old City of Coventry suffered and bonded in spite of such vicious bombing from the air. The night of 14/15 November 1940 is one of the people of Coventry should always know of, and not forget. The broadcast of people's memories aroused much interest, the son of a neighbour (in 1940) recognised my surname and address via your website and informed his mother (Joan Mitchell nee Ewing) who is now 94yrs old and living in Telford. We have since chatted on the phone and had many a good laugh at things that happened all those years ago. </li></ul><ul><li>So, here is to you and BBC Coventry & Warwickshire Radio. </li></ul><ul><li>From a grateful listener, Geoffrey Keatley. </li></ul><ul><li>Derek Robins I have been moved to tears several times by the eyewitness accounts of that terrible night when 600 to 1000 civilians lost their lives. I have lived in and around Coventry for most of my adult life. BBC local radio has put together "Beyond the Blitz: 70 stories for 70 years" which is a wonderful poignant record - sometimes funny, sometimes sad, rarely bitter, and in the end a testament to human spirit. Most of the witnesses were children at the time and their naivety and adaptability is often as touching as the predicaments they found themselves in. The website has a map of the city and you can click on stories from people in different streets. http://news.bbc.co.uk/local/coventry/hi/people_and_places/history/newsid_9162000/9162430.stm </li></ul><ul><li>BBC - Beyond the Blitz: 70 stories for 70 years </li></ul>Derek Robins I have been moved to tears several times by the eyewitness accounts of that terrible night when 600 to 1000 civilians lost their lives. I have lived in and around Coventry for most of my adult life. BBC local radio has put together "Beyond the Blitz: 70 stories for 70 years" which is a wonderful poignant record - sometimes funny, sometimes sad, rarely bitter, and in the end a testament to human spirit. Most of the witnesses were children at the time and their naivety and adaptability is often as touching as the predicaments they found themselves in. The website has a map of the city and you can click on stories from people in different streets. http://news.bbc.co.uk/local/coventry/hi/people_and_places/history/newsid_9162000/9162430.stm
Quality for the listener <ul><li>Complimentary messages </li></ul><ul><li>Bringing the community together </li></ul><ul><li>Reaching new audiences via social networking </li></ul>“ Thank you so very much for this heart-warming, haunting yet excellent coverage of the Blitz in Coventry. I cannot tell you how much it has moved me...” Jo, Exhall “ What a great night to be part of at the Cathedral. My 6 year old daughter will never forget...Thank you CW!” Neil, Binley Woods “ BBC Coventry have excelled themselves. Go here and weep. http@//tinyurl.com/3aew9re @radiophilw is there on the wireless this morning