Originally presented as a keynote at NEACUHO 2015.
Social media is a new technology that enables us to do incredible things. For some reason, however, when confronted with using this new tool to educate our residents we seem to forget all of the knowledge, expertise and proven practices that we know work. Why is this? We already have all of the tools we need to use social media smartly and strategically. We just need to learn how to use them differently. This is how.