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Leveraging Apps, Social Media, and Your Digital Reputation for Professional Success

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Originally presented as a webinar to the membership of OSA-The Optical Society in November of 2015. This presentation provides an overview of how to leverage social media and online tools to enhance networking and one's own visibility and brand.

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Leveraging Apps, Social Media, and Your Digital Reputation for Professional Success

  1. LeveragingApps, SocialMediaand YourDigitalReputation forProfessional Success
  2. #OSAwebinar This session is Twitter-friendly. @paulgordonbrown
  3. aboutmewww.paulgordonbrown.com @paulgordonbrown
  4. goalstoday • Articulate trends in social and digital media adoption and use by job recruiters and faculty/researchers. • Describe your current digital presence and articulate strategies to influence and enhance it. • Know the basics of building an online and offline brand and strategies to disseminate your work. • Describe the importance of digital networking, cultivating a personal learning network, and articulate strategies to grow these networks. • Be exposed to social and digital tools and how to use them to further professional development.
  5. agenda 1. SocialMediaRealities 2. YourDigitalPresence 3. BuildingABrand 4. YourNetwork 5. PlatformsandPractices
  6. social media is a TOOL
  7. social media is also a CONTEXT
  8. personalprofessional
  9. You don’t Expert have to be an
  10. Social Media Realities.
  11. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) * US-based statistics
  12. of recruiters use or plan to begin using social networks/social media for recruiting 94% Jobvite Social Recruiting Survey 2013 * US-based statistics
  13. http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
  14. 0% 5% 10% 15% 20% 25% 30% 35% Strongly Agree Agree Neutral Disgree Strongly Disagree Social media is a good way for professors to communicate with the broader public. Source: Inside Higher Ed 2015 Faculty Attitudes on Technology Survey
  15. Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media 5 responsibilities; for professional (non-teaching) use; and, finally, for use in the classes they teach. Further details on they use them in their classes are also explored. There is a very strong pattern of social media use by age among teaching faculty. The youngest faculty (under age 35) use social media for personal purposes at a far greater rate of 84 percent of those aged under 35 to only 54 percent for 2 Faculty Personal Use of Social Media (2012) Monthly 64.4% Do not use 16.1% Rarely 19.5% Faculty Personal Use of Social Media by Age (2012) 0% 20% 40% 60% 80% 100% Under 35 35-44 45-54 55+ Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media 1 BLOGS, WIKIS, PODCASTS AND FACEBOOK Mike Moran Pearson Author and Chief Strategist Converseon Jeff Seaman, Ph.D. Co-Director, Babson Survey Research Group Babson College Hester Tinti-Kane Vice President of Marketing Pearson Learning Solutions A LWAY S L E A R N I N G how today’s higher education faculty use social media OCTOBER 2012
  16. Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media10 0% 10% 20% 30% 40% 50% Frequency of Faculty Professional Use of Social Media by Site (2012) LinkedIn Blogs and Wikis Facebook Podcasts Twitter Daily Weekly Monthly 0% 5% 10% 15% 20% 25% Blogs, Wikis, Podcasts and Facebook: How Today’s Higher Education Faculty Use Social Media 1 BLOGS, WIKIS, PODCASTS AND FACEBOOK Mike Moran Pearson Author and Chief Strategist Converseon Jeff Seaman, Ph.D. Co-Director, Babson Survey Research Group Babson College Hester Tinti-Kane Vice President of Marketing Pearson Learning Solutions A LWAY S L E A R N I N G how today’s higher education faculty use social media OCTOBER 2012
  17. Social Media Realities Social media is becoming an ever present reality. Search committees and recruiters will search you online and look at your social media profiles. Faculty and researchers are increasingly using social media to expand their audience and share their expertise in community. Review
  18. Your Digital Presence.
  19. digital stamp
  20. digital footprints + digital shadow + digital trail digital stamp
  21. digital footprints
  22. digital shadow https://flic.kr/p/mhf2SN
  23. digital trail
  24. digital footprints + digital shadow + digital trail digital stamp
  25. Your Name Activity
  26. Your Name What is the first thing that comes up? Is it you? Is it someone else? What do you want to come up?
  27. take
  28. BE AWARE!
  29. evaluateyour presence /facebook
  30. Your Digital Presence You have a digital stamp—which includes digital footprints (what you post), digital shadows (what others post), and a digital trail (data collected by others)— whether you want to or not. Be aware of what is out there when people search for you. Be aware of what your social media profiles say about you. The best defense is a good offense. Define what you want others to find rather than allowing them to define it for you. Review
  31. Build a Brand.
  32. What is a Brand? It’s what you are known for. It’s what people come to expect. It’s your expertise. It’s your niche. It’s YOU.
  33. Why is it important? It makes you more easily found. It establishes you. It leads to opportunity. It helps you build connections. It creates clarity of focus.
  34. compass? digital What’s your
  35. “Inspiring others to be digital adventurers, vanguards, and change agents.” @paulgordonbrown “Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.” @equalman “I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)” @JohnGirdwood “Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.” @JanieSikes examples
  36. #DigitalCompass Tweet to the hashtag Activity
  37. PUBLIC PRIVATE
  38. BIO build your
  39. think of it like an elevator pitch
  40. get a good head shot
  41. What platforms should I be on?
  42. 0% 25% 50% 75% 100% Facebook LinkedIn Pintrest Instragram Twitter 23% 26%28%28% 71% Social Media PlatformAdoption (2014) Source: Pew Research Center Social Media Update 2104 * US-based, may vary on location What about niche sites?
  43. claimyour name
  44. Build a Brand “Brands” are important because they communicate what you are about in easy to grasp terms and help you solidify expertise. Define a digital compass for yourself. What do you want to be known for? Write a brief professional bio that sums up who you are. Make it appropriate for posting online. Get a good headshot. Decide what platforms and technologies you want to be present on and what your unique screen name will be. Claim the screen name. Review
  45. Your Network.
  46. 6Degrees of Kevin Bacon
  47. small world social media is making it smaller
  48. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte * US-based statistics
  49. Activity Whoiscurrentlyinyournetwork? Wheredoyouwanttoexpandit?
  50. Personal Learning Network Environment OR
  51. The people, websites, apps, books, and resources that are your real world “classroom.” It is a combination of formal and informal learning spaces. Personal Learning Network.
  52. Free, Low or No Cost Professional Development
  53. Reddit
  54. Pulse
  55. Your Network Building a professional network is important. Social networks can help you solidify and leverage these relationships. Develop a personal learning network or environment. A space where you can draw on professional knowledge and others. Integrate free and low cost professional development into your daily routine. Review
  56. Platforms and Practices.
  57. LinkedIn
  58. Twitter
  59. #? What’s a hashtag? a search term a conversation
  60. conferences use at
  61. share use to
  62. ResearchGate.net
  63. Academia.edu
  64. read/write a blog
  65. Wordpress
  66. simple landing pages
  67. Create a Professional Portfolio
  68. SlideShare SpeakerDeck
  69. Blendingthe Personal Professionaland
  70. “Personal” Networks are still useful
  71. Platforms and Practices LinkedIn - Get on it! Update it! Connect. Attempt to achieve 100% profile completeness. Check out their other apps. Twitter - Tweet regularly. Know the common hashtags used. Use it at conferences. Use it to share. ResearchGate and Academia.edu - Create a profile. Upload papers. Engage and connect with others that have similar interests. Review
  72. Platforms and Practices Write a Blog - Consider starting a blog. Read and comment on other’s blogs. (ex. Wordpress) Establish a Simple Web Presence - Be more easily found. Create a landing page. (ex. About.me and Flavors.me) Create a Professional Portfolio - Archive your professional work with examples. Upload conference presentations. (ex. SlideShare and SpeakerDeck) Blending the personal and professional… Review
  73. Final Thoughts.
  74. it takes TIME
  75. Be consistent Be dedicated
  76. go analog
  77. Q&A

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