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Social Media andToday’s College Students
with@PaulGordonBrown,PhD
#Greek
👍
👎
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
@paulgordonbrown
Story
Time
@paulgordonbrown
@paulgordonbrown
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
You always remember
your first tweet
THEY HAD ME AT
#SUPEREXCITED
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
Can passenger
Paul Brown
please press the
flight attendant
call button?
LATER
I PAYED IT
FORWARD
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
and then this happened to me on
Valentine’s
Day
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
THESEEMINGLY
CANHAVE
BIG
SMALLEST
OFACTIONS
EFFECTS
(Turkle, 2004, para 6)
“I want to study not
only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle
89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
younger generations
are using the internet,
social media, and mobile
technologies at a high rate
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take online as well as the
reputation of those identities and
how they are viewed by others.
@paulgordonbrown
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate students on
digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey 2013
http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
@paulgordonbrown
Howwoulda
grandmother
react?
Don’tpostwhen
you’reangry…
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
follow
what’s
#trending
@paulgordonbrown
slacktivism
go beyond
@paulgordonbrown
Be a digital
change agent.
@paulgordonbrown
SocialMedia
is
Community
LookOut
ForOthers
Beanupstander.
Notabystander.
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves and our
behavior in digital spaces.
Digitized development can carry
unique properties from offline
development.
@paulgordonbrown
eRezLife
Digitized Development
MarciaBaxterMagolda’s
TheoryofSelf-Authorship
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) through access
and peers through peer culture.

Student does not understand how
online and offline interactions can
impact each other or possess a
sophisticated understanding of
context.
Student makes conscious choices about
social media usage and how it fits into life
desires, outlook, and goals.

Student realizes that one’s online life
requires constant renegotiation as one’s
goals, needs, contexts, and
circumstances change.
@paulgordonbrown
Pursuitof
Likes
@paulgordonbrown
“HowmanyLikesdid
yourpostget?”
“Whatdoesthatmean?”
Addie
“Thatnumberinitself
doesn’tmeananything
unlessyoucompareitto
otherposts.”
-Addie
@paulgordonbrown
“Thenyougetinthatwhole
thingwherepeoplestart
comparingthemselvesto
otherpeople.Thatreallyisn’t
thebestroutetogodown.”
Addie
“You’rethinkingaboutit
toomuch.”
IMAGE: CHOMPOO BARITONE
Curating
Perfected
Images
“…inthebackofmy
mindthere’sacertain
standardofinteraction
thatIgetoneverysingle
tweetthatIdon’twantto
makesureIdon’tdrop
below.”
-Mesut
IMAGE: CHOMPOO BARITONE
Selective
Viewof
Reality
“…weusesocialmediaasa
highlightreelofourlivesand
howmanytimesoutoften
wouldyousaythatyou
wouldn'tpostsomething
becauseit'snotahighlight.”
-Hallie
@paulgordonbrown
There'salotoftimeswhenyouthinkthat
peoplehavethebestlifeeverbecauseof
whatthey'reposting. Wheninreality
they'regoingthroughalot,andprobably
manysimilarthingsthatyouare,but
becausethey'repostingallthisfunstuff,
youthinkthattheirlivesareperfect.”
-Hallie
masks
adance
outfits
“…it’salmostlikedoinga
dancethatyoucan’tbe
toomuchofsomething.”
-Liam
@paulgordonbrown
games
playing
“I'vegottokeepup.”
-Annie
@paulgordonbrown
“Yeahit’sexhausting…
it’swhatcausesmy
unhappiness…
thecomparisonsget
sointense…
IfeellikeI’mjusta
constantfailure”
-Logan
IMAGE: CHOMPOO BARITONE
Consuming
Perfected
Images
“That’swhat,Iassume,[is]
causingmygreatest
dissatisfactionat[college].
Seeingmylifeincomparison
toothers.”
-Logan
@paulgordonbrown
“Idefinitelythinkaboutit
morethanIshould.”
-Ashley
@paulgordonbrown
Weneedtoteach
studentstoown,
ratherthanbe
ownedby,
technology.
@paulgordonbrown
don’t teach
fearwith
@paulgordonbrown
don’t teach with
shame
@paulgordonbrown
Stay
current
ontech
trends.
Teach
college
students
about
managing
theirdigital
reputations.
@paulgordonbrown
collegesandemployers
arelistening
Remindstudentsthat…
@paulgordonbrown
digital
compass.
their
Helpstudentsfind
…andbearolemodel.
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
vulnerable
be
@paulgordonbrown
making
mistakes
isbetter
than
faking
perfections
be a good partner
to our students
@paulgordonbrown
and it all began with a tweet.
TWEET!
TWEET!
TWEET!
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
#Greek: Social Media and Today's College Students

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