Originally presented to the staff of Enrollment Management and Student Success at the Fashion Institute of Technology

1. @PaulGordonBrown
FIT
Finding Your Professional
Online
@DeanPaulBrown

3. So who is this guy?
@paulgordonbrown

4. (Turkle, 2004, para 6)
“I want to study
not only what the
computer is doing
for us, but what it
is doing to us.”
- Turkle

5. @paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

6. Story
Time
@paulgordonbrown

7. @paulgordonbrown

8. My tweet:
Their responses:
Notice the difference.

10. @paulgordonbrown

11. “Can passenger
Paul Brown please press
the flight attendant call
button?”
@paulgordonbrown

14. Later,
I payed it
forward.

15. PB+
an unconventional relationship

16. @paulgordonbrown

18. @paulgordonbrown

19. @paulgordonbrown

20. @paulgordonbrown

21. @paulgordonbrown

22. Goals for this session.
Recognize current trends in the use of social and digital
technologies.
Understand one’s current digital presence and how to
influence it.
Understand the importance of digital networking.
Know the basics of building an online and offline brand.
Be exposed to social and digital tools and how to use
them to further professional development and reputation.

23. Outline.
Social Media Realities
Your Digital Presence
Your Network
Build a Brand
Platforms and Practices
Final Thoughts
Q&A

24. social media is a
TOOL

25. social media
is also a
CONTEXT

26. You don’t
Expert
have to be an

27. Social Media Realities.

28. 89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
(Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)

29. of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

30. 94%of recruiters use or plan to begin
using social networks/social
media for recruiting
Jobvite Social Recruiting Survey 2013

31. Use Twitter
55%
Jobvite Social Recruiting Survey 2013

32. Use Facebook
65%
Jobvite Social Recruiting Survey 2013

33. 94%
Use LinkedIn
Jobvite Social Recruiting Survey 2013

34. http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

35. http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

36. Social Media Realities
Social media is becoming an ever present reality.
Search committees and recruiters will search you online
and look at your social media profiles.
Be aware of what you post online and the effects it can
have on your job search.
Review

37. Your Digital Presence.

39. FROM THE WOMB!
We even have digital stamps

40. digital footprints
follow us.

41. YOUR NAME
Activity

42. take

43. evaluateyour presence
/facebook

44. Your Digital Presence
You have a digital stamp (what you post) and digital
footprints (what others post) whether you want to or not.
Be aware of what is tout there when people search for
you. Be aware of what your social media profiles say
about you.
The best defense is a good offense. Define what you
want others to find rather than allowing them to define it
for you.
Review

45. Build a Brand.

46. compass?
digital
What’s your

47. “Inspiring others to be digital adventurers, vanguards, and change agents.”
@paulgordonbrown
“Be a Digital Dale Carnegie by motivating others to their best life, leadership & legacy. Honor my family & God.”
@equalman
“To have made a difference to people I touch.”
@thelinkedinman
“She was real. She cared. She connected!”
@SCMSJanine
“I want every one of my academic papers and studies and lectures to be accessible and available to all (+free)”
@JohnGirdwood
“Life is full of seasons, but at the end of mine, I want others to find that I spoke for those who couldn't speak for themselves.”
@JanieSikes
“Be Real. Live your passion. Stay present. Never let your mind second guess your heart.”
@springboardw

48. #DigitalCompass
Tweet to the hashtag
Activity

49. BIO
build your

50. get a good
head shot

52. What platforms
should I be on?

53. 0%
25%
50%
75%
100%
Facebook LinkedIn Pintrest Instragram Twitter
23%
26%28%28%
71%
Social Media PlatformAdoption (2014)
Source: Pew Research Center Social Media Update 2104

54. Pick your platforms:
Twitter: I’m eating a #donut.
Facebook: I like donuts.
Foursquare: This is where I eat donuts.
Instagram: Here’s a vintage photo of my donut.
YouTube: Here I am eating a donut.
LinkedIn: My skills include donut eating.
Pintrest: Here’s a donut recipe.
Spotify: Now listening to “Donuts.”
Google+: I’m a Google employee who eats donuts.

55. claimyour name

56. Build a Brand
Define a digital compass for yourself. What do you want
to be known for?
Write a brief professional bio that sums up who you are.
Make it appropriate for posting online.
Get a good headshot.
Decide what platforms and technologies you want to be
present on and what your unique screen name will be.
Squat the screen name.
Review

57. Your Network.

58. We’re only 2-3 degrees apart.

59. small world

60. social media
is making it
smaller

61. Activity

69. Personal
Learning
Network
Environment
OR

70. Free, Low or No Cost
Professional
Development

74. Your Network
Building a professional network is important. Social
networks can help you solidify and leverage these
relationships.
Develop a personal learning network or environment. A
space where you can draw on professional knowledge
and others.
Integrate free and low cost professional development
into your daily routine.
Review

75. Platforms and Practices.

76. LinkedIn

80. Twitter

82. conferences
use at

84. #sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#sareads

85. #SAsearch

86. Facebook

87. Facebook Groups
• Student Activities Professionals
• NASPA Technology Knowledge Community
• Student Affairs Professionals
• Student Affairs Runners
• Student Affairs Faculty

88. read/write a
blog

89. blogs…
studentaffairscollective.org
studentaffairsfirstyears.com
studentaffairsfit.com
paulgordonbrown.com
michaelanthonygoodman.com
josieahlquist.com
lizgross.net
Go to www.StudentAffairsResources.com to find more!

90. Create a Professional
Portfolio

93. determineyour presence

94. Platforms and Practices
LinkedIn - Get on it! Update it! Connect. Attempt to
achieve 100% profile completeness.
Twitter - Tweet regularly. Know the common hashtags
used. Participate in a Twitter chat. Use it at
conferences.
Facebook - Check your privacy settings. Be aware of
who you friend and what you post. Use the Graph
Search feature.
Review

95. Platforms and Practices
Write a Blog - Consider starting a blog. Read and
comment on other’s blogs.
Create a Professional Portfolio - Archive your professional
work with examples. Upload conference presentations.
Create an online landing page or resume.
Review

96. Final Thoughts.

97. it takes
TIME

98. Be consistent
Be dedicated

99. You might
“STEP
IN IT”

100. cements
relationships
social media

101. glue
acts like a

102. go analog

104. Resources.

108. Q&A

109. @PaulGordonBrown
FIT
Finding Your Professional
Online
@DeanPaulBrown