Educators as in digital engagement
PARTNERS What you can do… w/Dr.@PaulGordonBrown

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

Research Impact of social and
digital technology on college student’s concepts of self. Presentations - Be. Act. Do. Digital Leadership. - Digital Social Justice - What Every Digital #SApro Should Do - Engaging With Students Online and With Social Media @paulgordonbrown

#ACUIRegionIV16 This session is Twitter-friendly.
@paulgordonbrown

2 ways…

2 ways…
engaging
students
online

2 ways… engaging students online
teaching skills to be effective

engaging
students
online

broadcasting

engagement

technology is a
TOOL

technology
is also a
CONTEXT

You don’t Expert have to
be an

You might
“STEP IN IT”

teach doing Help students by
take the leap with them.

Social Media Trends.

0 25 50 75 100
Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104

0 25 50 75 100
Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104

0 25 50 75 100
Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104

0 25 50 75 100
Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104

0 25 50 75 100
Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104

Content Examples.

Outcomes 1. Develop relationships with
your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse

Boston College

Outcomes1. Point out hurtful comments
and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action.

Divisional Example.

Centralized,
Decentralized,
or Hybrid Model

Administrative Support?
Campus Partners?

Communication Infrastructure Communication Infrastructure Ed
Cabellon, Ph.D. @EdCabellon www.EdCabellon.com

http://bit.ly/bsusmguide15 Ed Cabellon, Ph.D. @EdCabellon
www.EdCabellon.com

Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com

http://bit.ly/bsurccsmjd Ed Cabellon, Ph.D. @EdCabellon
www.EdCabellon.com

integrated marketing team managers Kath
Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com

http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon
www.EdCabellon.com

Best practices.

Who’s your audience?

All students?

A sub-population?

Parents?

Alumni?

Stakeholders?

Who’s your audience?

What’s your G.I.F.T.? Modified from
Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/

GoalModified from Gross, 2014

Be helpful? Be a champion?
Provide information? Modified from Gross, 2014

Identity ? Modified from Gross,
2014

? The royal “we?” Do
we know who you are? Or is it a persona? Modified from Gross, 2014

Formality
Modified from Gross, 2014

LOL 😃 👍 Thank you
for your inquiry. ¯_(ツ)_/¯ Modified from Gross, 2014

Tone
Modified from Gross, 2014

Playful? Sarcastic? Authoritative? Modified from
Gross, 2014

What’s your G.I.F.T.? Modified from
Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone

CONTENT IS KING

Who’s
content?
developing your

Matrix
Topic Examples %
ModifiedfromGross,2014

Topic Examples % Leadership Articles
Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014

teaching
skills to be
effective

ISTE STANDARDS
FOR STUDENTS
2016

2016 ISTE Standards for Students

“Students leverage technology to take
an active role in choosing, achieving and demonstrating competency in their learning goals, informed by the learning sciences.” Empowered Learner 1

“Students recognize the rights, responsibilities
and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that are safe, legal and ethical.” Digital Citizen 2

“Students critically curate a variety
of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others.” Knowledge Constructor 3

“Students use a variety of
technologies within a design process to identify and solve problems by creating new, useful or imaginative solutions.” Innovative Designer 4

“Students develop and employ strategies
for understanding and solving problems in ways that leverage the power of technological methods to develop and test solutions.” Computational Thinker 5

“Students communicate clearly and express
themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals.” Creative Communicator 6

“Students use digital tools to
broaden their perspectives and enrich their learning by collaborating with others and working effectively in teams locally and globally.” Global Collaborator 7

Career Services Departments/Schools of Communication
University Marketing Information Technology Alumni Unique Partnerships

Everyone on campus can get
involved…

Digital
Skills
Workshops

Digital Skills Workshops •Using design
software •Developing a LinkedIn Presence •Using collaboration tools •Presentation software and delivery

Educate for
Digital Reputation

Educate for Digital Reputation •Invite
speakers •Offer professional headshot services •Encourage digital portfolio creation •Infuse concepts into the common read

@paulgordonbrown

Create spaces for
application

Create spaces for application •Host
TEDx style talks •Engage with students online through official channels •Employ students as digital marketers and ambassadors

integrated marketing team managers Kath
Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2

Leverage your
Leadership
Programs

Small Group Strategizing

some things to
thinkabout

it takes
TIME

Be consistent
Be dedicated

technology is NOT required EVERY
time @paulgordonbrown

Resources.

.com

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com