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Educators as Partners in Digital Engagement: What you can do...
- Educators as in digital engagement PARTNERS What you can do… w/Dr.@PaulGordonBrown
- @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
- Research Impact of social and digital technology on college student’s concepts of self. Presentations - Be. Act. Do. Digital Leadership. - Digital Social Justice - What Every Digital #SApro Should Do - Engaging With Students Online and With Social Media @paulgordonbrown
- #ACUIRegionIV16 This session is Twitter-friendly. @paulgordonbrown
- 2 ways…
- 2 ways… engaging students online
- 2 ways… engaging students online teaching skills to be effective
- engaging students online
- broadcasting
- engagement
- technology is a TOOL
- technology is also a CONTEXT
- You don’t Expert have to be an
- You might “STEP IN IT”
- teach doing Help students by take the leap with them.
- Social Media Trends.
- 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104
- 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104
- 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104
- 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104
- 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104
- Content Examples.
- Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse
- Boston College
- Outcomes1. Point out hurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action.
- Divisional Example.
- Centralized, Decentralized, or Hybrid Model
- Administrative Support? Campus Partners?
- Communication Infrastructure Communication Infrastructure Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- http://bit.ly/bsusmguide15 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- http://bit.ly/bsurccsmjd Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
- Best practices.
- Who’s your audience?
- All students?
- A sub-population?
- Parents?
- Alumni?
- Stakeholders?
- Who’s your audience?
- What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
- GoalModified from Gross, 2014
- Be helpful? Be a champion? Provide information? Modified from Gross, 2014
- Identity ? Modified from Gross, 2014
- ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
- Formality Modified from Gross, 2014
- LOL 😃 👍 Thank you for your inquiry. ¯_(ツ)_/¯ Modified from Gross, 2014
- Tone Modified from Gross, 2014
- Playful? Sarcastic? Authoritative? Modified from Gross, 2014
- What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
- CONTENT IS KING
- Who’s content? developing your
- Matrix Topic Examples % ModifiedfromGross,2014
- Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014
- teaching skills to be effective
- ISTE STANDARDS FOR STUDENTS 2016
- 2016 ISTE Standards for Students
- “Students leverage technology to take an active role in choosing, achieving and demonstrating competency in their learning goals, informed by the learning sciences.” Empowered Learner 1
- “Students recognize the rights, responsibilities and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that are safe, legal and ethical.” Digital Citizen 2
- “Students critically curate a variety of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others.” Knowledge Constructor 3
- “Students use a variety of technologies within a design process to identify and solve problems by creating new, useful or imaginative solutions.” Innovative Designer 4
- “Students develop and employ strategies for understanding and solving problems in ways that leverage the power of technological methods to develop and test solutions.” Computational Thinker 5
- “Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals.” Creative Communicator 6
- “Students use digital tools to broaden their perspectives and enrich their learning by collaborating with others and working effectively in teams locally and globally.” Global Collaborator 7
- Career Services Departments/Schools of Communication University Marketing Information Technology Alumni Unique Partnerships
- Everyone on campus can get involved…
- Digital Skills Workshops
- Digital Skills Workshops •Using design software •Developing a LinkedIn Presence •Using collaboration tools •Presentation software and delivery
- Educate for Digital Reputation
- Educate for Digital Reputation •Invite speakers •Offer professional headshot services •Encourage digital portfolio creation •Infuse concepts into the common read
- @paulgordonbrown
- Create spaces for application
- Create spaces for application •Host TEDx style talks •Engage with students online through official channels •Employ students as digital marketers and ambassadors
- integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2
- Leverage your Leadership Programs
- Small Group Strategizing
- some things to thinkabout
- it takes TIME
- Be consistent Be dedicated
- technology is NOT required EVERY time @paulgordonbrown
- Resources.
- .com
- @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com