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Educators as Partners in Digital Engagement: What you can do...

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Educational session originally presented at the 2016 Association of College Unions International (ACUI) Region IV Conference in Boulder, Colorado. Discusses engaging sixth students online and teaching them digital skills.

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Educators as Partners in Digital Engagement: What you can do...

  1. Educators as in digital engagement PARTNERS What you can do… w/Dr.@PaulGordonBrown
  2. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  3. Research Impact of social and digital technology on college student’s concepts of self. Presentations - Be. Act. Do. Digital Leadership. - Digital Social Justice - What Every Digital #SApro Should Do - Engaging With Students Online and With Social Media @paulgordonbrown
  4. #ACUIRegionIV16 This session is Twitter-friendly. @paulgordonbrown
  5. 2 ways…
  6. 2 ways… engaging students online
  7. 2 ways… engaging students online teaching skills to be effective
  8. engaging students online
  9. broadcasting
  10. engagement
  11. technology is a TOOL
  12. technology is also a CONTEXT
  13. You don’t Expert have to be an
  14. You might “STEP IN IT”
  15. teach doing Help students by take the leap with them.
  16. Social Media Trends.
  17. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104
  18. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104
  19. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104
  20. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104
  21. 0 25 50 75 100 Facebook Instragram Twitter Pintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104
  22. Content Examples.
  23. Outcomes 1. Develop relationships with your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse
  24. Boston College
  25. Outcomes1. Point out hurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action.
  26. Divisional Example.
  27. Centralized, Decentralized, or Hybrid Model
  28. Administrative Support? Campus Partners?
  29. Communication Infrastructure Communication Infrastructure Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  30. http://bit.ly/bsusmguide15 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  31. Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  32. http://bit.ly/bsurccsmjd Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  33. integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2 Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  34. http://bit.ly/bsusmmarketingworksheet Ed Cabellon, Ph.D. @EdCabellon www.EdCabellon.com
  35. Best practices.
  36. Who’s your audience?
  37. All students?
  38. A sub-population?
  39. Parents?
  40. Alumni?
  41. Stakeholders?
  42. Who’s your audience?
  43. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
  44. GoalModified from Gross, 2014
  45. Be helpful? Be a champion? Provide information? Modified from Gross, 2014
  46. Identity ? Modified from Gross, 2014
  47. ? The royal “we?” Do we know who you are? Or is it a persona? Modified from Gross, 2014
  48. Formality Modified from Gross, 2014
  49. LOL 😃 👍 Thank you for your inquiry. ¯_(ツ)_/¯ Modified from Gross, 2014
  50. Tone Modified from Gross, 2014
  51. Playful? Sarcastic? Authoritative? Modified from Gross, 2014
  52. What’s your G.I.F.T.? Modified from Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
  53. CONTENT IS KING
  54. Who’s content? developing your
  55. Matrix Topic Examples % ModifiedfromGross,2014
  56. Topic Examples % Leadership Articles Found on the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014
  57. teaching skills to be effective
  58. ISTE STANDARDS FOR STUDENTS 2016
  59. 2016 ISTE Standards for Students
  60. “Students leverage technology to take an active role in choosing, achieving and demonstrating competency in their learning goals, informed by the learning sciences.” Empowered Learner 1
  61. “Students recognize the rights, responsibilities and opportunities of living, learning and working in an interconnected digital world, and they act and model in ways that are safe, legal and ethical.” Digital Citizen 2
  62. “Students critically curate a variety of resources using digital tools to construct knowledge, produce creative artifacts and make meaningful learning experiences for themselves and others.” Knowledge Constructor 3
  63. “Students use a variety of technologies within a design process to identify and solve problems by creating new, useful or imaginative solutions.” Innovative Designer 4
  64. “Students develop and employ strategies for understanding and solving problems in ways that leverage the power of technological methods to develop and test solutions.” Computational Thinker 5
  65. “Students communicate clearly and express themselves creatively for a variety of purposes using the platforms, tools, styles, formats and digital media appropriate to their goals.” Creative Communicator 6
  66. “Students use digital tools to broaden their perspectives and enrich their learning by collaborating with others and working effectively in teams locally and globally.” Global Collaborator 7
  67. Career Services Departments/Schools of Communication University Marketing Information Technology Alumni Unique Partnerships
  68. Everyone on campus can get involved…
  69. Digital Skills Workshops
  70. Digital Skills Workshops •Using design software •Developing a LinkedIn Presence •Using collaboration tools •Presentation software and delivery
  71. Educate for Digital Reputation
  72. Educate for Digital Reputation •Invite speakers •Offer professional headshot services •Encourage digital portfolio creation •Infuse concepts into the common read
  73. @paulgordonbrown
  74. Create spaces for application
  75. Create spaces for application •Host TEDx style talks •Engage with students online through official channels •Employ students as digital marketers and ambassadors
  76. integrated marketing team managers Kath Bukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2
  77. Leverage your Leadership Programs
  78. Small Group Strategizing
  79. some things to thinkabout
  80. it takes TIME
  81. Be consistent Be dedicated
  82. technology is NOT required EVERY time @paulgordonbrown
  83. Resources.
  84. .com
  85. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

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