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w/ Dr. @PaulGordonBrown
DigitalLeadershipandCitizenship
EducatingStudentsfor
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
23
3437
53
87
Social Media Platform Adoption (2014)
18-29 yea...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Age comparison
18-29 yo...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Household income compar...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Race comparison
White H...
0
25
50
75
100
Facebook Instragram Twitter Pintrest LinkedIn
Social Media Platform Adoption (2014)
Sex comparison
Men Wome...
“Iusedtotrytonotbefriendswith
mymomandmyauntsandstuff,
butnowI'mactuallyfriendswitha
lotofthembecauseIfeellike
they’reusin...
“Formymom,herprivacysettingsarewaystronger
thaneveryoneelse’s.Ispecifically[setmyprivacy
settingssomymother]cannotlookat[m...
“Ihaveallmygrandparentsandaunts
andunclesonFacebooksoIcouldsee
howthatwouldn'tbeappealingto
youngerpeople.Thenyouhavethe
p...
“Allofmyauntsand
unclesjustgotFacebook.
Ithinkbecausetheyhave
notasmany[friends]…
AnythingthatIpost,ever,
isinstantlycomme...
“Myauntsandmyfamily,theyareverymuch
activeon[Facebook].It'snewtothem,soto
getalikefromtheirniecewouldbeexciting…
Iprobably...
“‘Oh,Idon’treallycarewhatIputup
there.’…That'showmymomstarted
out.Nowshetakesselfieswithher
phonebeforegoingouttodinnerwit...
“It'sweirdtolookovermymom’sshoulderandsee
shetookabunchofpicturesofus,andshe's
thinkingaboutwhatcaptionstoput.It'sfunnytos...
GainLossvs
Just because you use social media…
doesn’t mean
well.
you know how to use it
@paulgordonbrown
myth
the
of the
Digital Native
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Digital Identity
@paulgordonbrown@paulgordonbrown
Digital Identity
@paulgordonbrown
Or more accurately, digital identities,
are the personas, data, and actions
we take onli...
@paulgordonbrown
digital stamp
@paulgordonbrown
FROM THE WOMB!
We even have digital stamps
@paulgordonbrown
Your Name
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
@paulgordonbrown
Your Name
What is the first thing that comes up?
Is it you?
Is it someone else?
What do you want to come up?
BE
AWARE!
@paulgordonbrown
We need to educate each other
on digital reputation.
TheInternetIs
Forever
@paulgordonbrown
Yourparents
willprobably
postan
embarrassing
pictureasa
#TBT.
@paulgordonbrown
Mistakesand
embarrassing
photoscan
followus
forever.
THINK
POST
beforeyou
@paulgordonbrown
collegesandemployers
arelistening
@paulgordonbrown
of recruiters use or plan to begin
using social networks/social
media for recruiting
94%
Jobvite Social Recruiting Survey ...
@paulgordonbrown
Kevin
WeWillMake
HowWeHandle
Mistakes
ThemDefinesUs
@paulgordonbrown
@paulgordonbrown
youcan’t
@paulgordonbrown
PrivacyIs
YourProblem
@paulgordonbrown
You assume

RESPONSIBILITY!
When it comes to privacy…
@paulgordonbrown
raiseyour
privacy
settings
@paulgordonbrown
BUT
@paulgordonbrown
itlowers
yourpotential
impact
@paulgordonbrown
PUBLIC
PRIVATE
@paulgordonbrown
@paulgordonbrown
BeA
Digital
Change
Agent
@paulgordonbrown
clicktivism
go beyond How do we
define
“meaningful”
participation?
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institu...
social media and civic engagement…
Allows fast,
customized
information
gathering
Facilitates
information
sharing
Drives ci...
but it also… Lead to an
avoidance of civil
debate
Adam Gismondi, Ph.D.
@AdamGismondi / @TuftsIDHE
Institute for Democracy ...
platformsknow your
Increaseyour
Digital
Literacy
@paulgordonbrown
1. Commonsenseisnotthatcommon
2. Liveasthoughyourmotheriswatching
3. KISS:KeepItSuperSimple
4. 100%LinkedInprofilecompleti...
13. Networkbeforeyouneedyournetwork
14. Praisepublicly,criticizeprivately
15. Words:Measuretwice,postonce
16. Thethree-sec...
25.Cyberbullying:Don’tenableit

26.Beadigitalchangeagent

27.Begenuine

28.Failfast,failforward,failbetter

29.Freedomofch...
Digital Identity
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown@paulgordonbrown
Digitized Development
@paulgordonbrown
is the underlying developmental
processes that inform how we
understand ourselves a...
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
vulnerable
be
@paulgordonbrown
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
It’sokay…andevenadvised…
totakeabreakfrom
technologyonoccasion.
Explore
IDENTITY
1 2
We’re Going To Explore Two Topics Today
Digital Identity
or Reputation
Digitized
Development
@paulgordonbrown
Student explores and experiments
openly with social media. This is
strongly influenced by authorities
(parents/guardians) ...
ISTE STANDARDS
FOR STUDENTS
2016
2016 ISTE Standards for Students
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
Digital Reputation
One’s digital reputation is how one is viewed by others based on the
information that can be found onli...
Digital Literacy
Digital literacy is the ability to consume and apply critical thinking
skills to information and news fou...
Digital Citizenship
Digital citizenship skills include the ability to interact with others civilly, and
towards productive...
Digital Communication
Being able to successfully communicate on digital
platforms includes the ability to engage in dialog...
Digital Collaboration
Collaboration online requires an awareness of appropriate
tools, how to use these tools, and how to ...
Reputation
Literacy
Citizenship
Communication
Collaboration
Digital Learning Outcomes for College Students
Digital
2016 ISTE Standards for Students
Career
Services
Departments/Schools
of Communication
University
Marketing
Information
Technology
Alumni
Unique
Partnerships
Everyone
on campus
can get
involved…
Digital
Skills
Workshops
Digital
Skills
Workshops
•Using design software
•Developing a LinkedIn
Presence
•Using collaboration
tools
•Presentation s...
Educate for
Digital Reputation
Educate for
Digital Reputation
•Invite speakers
•Offer professional
headshot services
•Encourage digital
portfolio creatio...
Create spaces for
application
Create spaces
for application
•Host TEDx style talks
•Engage with students
online through official
channels
•Employ studen...
integrated
marketing team
managers
Kath Bukis
Print Shop Manager
Chloe Corsi
Manager
Catherine O’Malley
BSUlife.com Editor...
http://bit.ly/bsusmmarketingworksheet
Ed Cabellon, Ph.D.
@EdCabellon
www.EdCabellon.com
Involve your
whole team.
Final thoughts…
Whatwould
youadd?
@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15.
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13. Networkbeforeyouneedyournetwork 14. Praisepublicly,criticizeprivately 15. Educating Students for Digital Leadership and Citizenship

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13. Networkbeforeyouneedyournetwork
14. Praisepublicly,criticizeprivately
15. Words:Measuretwice,postonce
16. Thethree-secondrule
17. Wewillmakedigitalmistakes—howwehandlethemdefinesus
18.Multitasking=Mistakes
19.Apictureisworthathousandwords

20.It’snotthecrime,butthecover-up

21.Makeginormouspublicgoals

22.Face-2-Facecannotbereplaced

23.TinderboxTopics—Caution!

24.Thepowerofaletter


Published in: Education

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