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Coaching Digital Leaders Starts With Your Selfie

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The following presentation was originally presented to college leadership education professionals at the LEAD365 Conference in Orlando Florida in November of 2015. This presentation provides an overview of the digital identity formation and digitized development of college students. Impacts on practice and education are discussed.

Published in: Social Media, Marketing, Education
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Coaching Digital Leaders Starts With Your Selfie

  1. CoachingEffective DigitalLeaders SELFIE Starts WithYour @paulgordonbrown
  2. 1. Understand how college student leaders view their online life and the role social media plays in it. 2. Learn about and recall the real voices of students and their struggles and successes online. 3. Describe how development looks the same and/or different when college students are living their lives immersed in digital worlds. 4. Identify opportunities and potentials for students to take a lead in defining who they want to be and what they want to do on line. 5. Guide students in their online choices as student leaders.
  3. social mediais powerful
  4. Just because you use social media… doesn’t mean you know how to use it well.
  5. (Turkle, 2004, para 6) “I want to study not only what the computer is doing for us, but what it is doing to us.” - Turkle
  6. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) younger generations are using the internet, social media, and mobile technologies at a high rate
  7. social media is a TOOL @paulgordonbrown
  8. social media is also a CONTEXT @paulgordonbrown
  9. Social media is increasingly understood as a part of the developmental process.
  10. DIGITAL IDENTITY ? @paulgordonbrown
  11. confusion there’s a lot of with this word… @paulgordonbrown
  12. “Many student affairs professionals use the term digital identity development to refer to online professional self- presentation; however, it is important to tease apart the differences between using social media as part of the exploration and development of identity and using social media to present oneself in a certain way.” (Junco, 2014, p. 257) @paulgordonbrown
  13. “Labeling the latter digital identity development confounds a developmental process with a professional communication strategy. Furthermore, labeling online professional self-presentation digital identity development may keep the field of student affairs from more critically and deeply examining how the emerging adult identity development process is affected by online interactions.” (Junco, 2014, p. 257)
  14. Digital Identity Digitized Development @paulgordonbrown
  15. Digital Identity @paulgordonbrown is often
  16. Psychological Process conflated with a @paulgordonbrown
  17. DigitalIdentity/ Reputation vs Digitized Development What We Produce vs What We Are What Other People See vs How We See Ourselves Can Be Taught Through Rules vs Must Be Learned Dynamically A By-Product Of Development vs The Developmental Process Itself
  18. DigitalIdentity/ Reputation Digitized Development ReciprocalRelationship
  19. digital identity. reputation. presentation.
  20. Self Presentation Some use it to refer to
  21. digital stamp
  22. digital footprints + digital shadow + digital trail digital stamp
  23. digital footprints
  24. digital shadow https://flic.kr/p/mhf2SN
  25. digital trail
  26. digital footprints + digital shadow + digital trail digital stamp
  27. FROM THE WOMB! We even have digital stamps
  28. Mesut reflecting on what he was taught about social media growing up: “I feel like in high school I was always told… “Be careful what you put on your Facebook. Be careful what you put on your Twitter. Blah blah blah. You know people might see it… I had never took that seriously. I thought no one’s gonna look at my Facebook page, you know what I mean? Stuff like that. But it’s crazy how serious that is—just being conscious about the content you put on social media platforms.”
  29. We need to educate students on digital reputation.
  30. digitized development.
  31. Marcia Baxter Magolda’s Theory of Self-Authorship
  32. What is Self-Authorship? A particular and relatively enduring way of understanding and orienting oneself to provocative situations in a way that: 1) Recognizes the contextual nature of knowledge; and 2) Balances and guides this understanding with the development of internally defined goals and sense of self
  33. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Absolute Knowing 2nd Order digitizedstudentdevelopment
  34. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Transitional Knowing 2nd Order 2nd / 3rd Order digitizedstudentdevelopment
  35. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Student develops an independent identity online Begins to make choices about one’s own representation. Exploration is on student’s terms. Transitional Knowing Individual Knowing 2nd Order 2nd / 3rd Order 2nd / 3rd Order digitizedstudentdevelopment
  36. Student exploration of social media. Does not understand how online and offline interactions can impact each other. Strongly influenced by authorities and peers. Student commitment to social media. Develops usage patterns and begins to learn online cultures and etiquette. Strongly influenced by authorities and peers. Absolute Knowing Student develops an independent identity online Begins to make choices about one’s own representation. Exploration is on student’s terms. Student makes conscious choices about social media usage and how it fits into life desires, outlook and goals. Realizes that online life is a constant renegotiation process. Transitional Knowing Individual Knowing Contextual Knowing 2nd Order 2nd / 3rd Order 2nd / 3rd Order 4th Order digitizedstudentdevelopment
  37. OwningRatherThan BeingOwnedBy SocialMedia
  38. Liam discussing setting goals for social media use: “Understand why you’re using social media: Why are you engaging in this app? Why are you letting it consume so much of parts of your day? Is it to connect with friends? Just helping get an understanding of why you do it. I think limiting your amount of time on social media is a good thing to talk about.”
  39. SelfEsteem, ExternalDefinition, andPerfectedImages
  40. !
  41. IMAGE: CHOMPOO BARITONE
  42. IMAGE: CHOMPOO BARITONE
  43. IMAGE: CHOMPOO BARITONE
  44. Hallie discussing how social media creates a perfected image… “I think it was cool that [my professor] asked us think about the highlight reel. Do we use social media as a highlight reel of our lives and how many times out of ten would you say that you wouldn't post something because it's not a highlight. And all of us were like, “Oh, all the time.” He was like, “Go through your day. How many things would you post, and how many wouldn't you?”
  45. …I would just encourage [educators] to ask their students about recognizing—not necessarily changing it—but recognizing that what they post, and what other people post, isn't 100 percent their lives. Because there's a lot of times when you think that people have the best life ever because of what they're posting. When in reality they're going through a lot, and probably many similar things that you are, but because they're posting all this fun stuff, you think that their lives are perfect.”
  46. Logan discussing how social media can harm one’s self esteem and self image… “Well I think the biggest problem I faced with social media is… What are your goals from social media? What are you there for? Is it to get updated on your friends and then is that what’s happening?
  47. …For me it’s like if someone asked me are you really just doing it to… is it only furthering the comparison that’s happening? Since that’s what’s, I assume, causing my greatest dissatisfaction at [college]. Seeing my life in comparison to others. Why? Maybe it’s time to reevaluate. So thinking about what people are trying to get at from their accounts and what they’re actually being used for. I think it’s a helpful thing to reflect on.”
  48. Wherehave youseenthis? Whatarethe implications?
  49. Urie Bronfenbrenner’s Ecological Theory
  50. Microsystem Mesosystem Exosystem Macrosystem
  51. Microsystem Mesosystem Exosystem Macrosystem has relationships
  52. Microsystem Mesosystem Exosystem Macrosystem family, student orgs, groups and contexts… has relationships
  53. Microsystem Mesosystem Exosystem Macrosystem family, student orgs, groups and contexts… campus rules and cultures… has relationships
  54. Microsystem Mesosystem Exosystem Macrosystem family, student orgs, groups and contexts… campus rules and cultures… has relationships and broader societal belief systems.
  55. Microsystem Mesosystem Exosystem Macrosystem family, student orgs, groups and contexts… campus rules and cultures… has relationships and broader societal belief systems. Creating an overall context within which interactions and processes occur that impact a student’s development through time.
  56. Microsystem Mesosystem Exosystem Macrosystem “Although Bronfenbrenner did not include computer- mediated contexts in which college students now experience ‘activities, roles, and interpersonal relations’ (p. 16), in the twenty-first century it seems reasonable to include these contexts, which are not face-to-face settings, in the definition of microsystems since they are sites where social, physical, and symbolic features may provoke or retard engagement with the environment, as described by Bronfenbrenner (1993).” p.1
  57. Microsystem Mesosystem Exosystem Macrosystem Online interactions with other individuals are placed within the microsystem Microsystems are where one-on-one interactions occur.
  58. Microsystem Mesosystem Exosystem Macrosystem is in network with others…
  59. Microsystem Mesosystem Exosystem Macrosystem is in network with others… is immersed in social media site culture…
  60. Microsystem Mesosystem Exosystem Macrosystem is in network with others… is immersed in social media site culture… and is subject to rules and decisions made by social media designers…
  61. Microsystem Mesosystem Exosystem Macrosystem is in network with others… is immersed in social media site culture… and is subject to rules and decisions made by social media designers… …and broader beliefs about how the site functions and is used.
  62. context collapse when physical and virtual worlds collide
  63. examples context collapse • Someone comments on a social media post intended for a different audience • When a friend sees something online and makes assumptions about your life offline • When an online post is taken out of context of the conversation surrounding it online
  64. context collapse learning
  65. learning context collapse • Learning rules of digital reputation through consequences • Understanding the complex overlapping nature of relationships • Learn to with between worlds, relationships and languages
  66. emerging theory
  67. “The major achievement of normal development was a firm and fixed ‘sense of identity’” - Gergen Traditional theories held that… (Gergen, 2000, p. 41)@paulgordonbrown
  68. We no longer exist as playwrights or actors but as terminals of multiple networks. -Baudrillard (Baudrillard, 1987/2012, p. 23)@paulgordonbrown
  69. BLURRY HYBRIDIZED SATURATED The online profile “is and is not the user.” (Martínez Alemán & Lynk Wartman, 2009, p. 23) a “rupture” or “a series of decisive far-reaching breaks from the past” (Bloland, 2005, p. 125) an “implosion” or a collapse of boundaries (Baudrillard, 1981/1995) “singularity… a future period during which the pace of technological change will be so rapid, its impact so deep, that human life will be irreversibly transformed” (Kurzweil, 2005) @paulgordonbrown
  70. Maria discussing her Instagram profile: “I think it's who I am but also who I want to be and who I want to become.”
  71. Adie discussing her friend who is constantly on social media: “I guess she experiences a lot of fo-mo in general…. it's like you're consuming other peoples' lives through social media. I guess that might appeal to some people, in a sense, not that they're necessarily upset that they missed the event that someone else was at because that person posted at it, but you get to experience what you were doing and what your friend was doing based on their post. So in a way it's like you're passing on that experience.”
  72. Question Research How do college students conceptualize who they are and how they present themselves when they are engaged in digital and social media? @paulgordonbrown
  73. Who are the “yous”? @paulgordonbrown
  74. Is there an online you? Is there an offline you? Is there a Facebook you? Is there a Twitter you? Is there a student you? Is there a family you? Are there multiple “yous” within them? @paulgordonbrown
  75. Are you a different person in these contexts? Are you the same person? @paulgordonbrown
  76. What is digitized selfhood? @paulgordonbrown
  77. HolisticSeparate “DigitizedSelfhood” Spectrum @paulgordonbrown
  78. what we need to teach studentleaders digital
  79. don’t teach fearwith
  80. don’t teach with shame
  81. Maria’s advice for college administrators educating college students about social media: “I think I'd say not to phrase it as a cautionary tale, because it’s something that we’re never gonna listen to… we know we know more than administrators with social media. So I think it should be more about trying to really understand how we use it, and not just look at it negatively, because I think it's so stigmatized, but really understand how to work with it, because it's not going away.”
  82. digital stamp
  83. theinternetis FOREVER
  84. You assume RESPONSIBILITY! When it comes to privacy…
  85. raiseyour privacy settings
  86. BUT
  87. itlowers yourpotential impact
  88. ! don’tget suckedin
  89. IMAGE: CHOMPOO BARITONE
  90. IMAGE: CHOMPOO BARITONE
  91. IMAGE: CHOMPOO BARITONE
  92. making mistakes isbetter than faking perfections
  93. Ashley discussing being vulnerable online… “I would definitely say that social media is a way to hide your true self and feelings and… I think people need to be aware of that and reflective of that when they're on it. I also think a huge part of social media is hiding your vulnerability. I think in society today people look down upon people who are vulnerable and try to hide their vulnerability as much as possible. And they think social media helps people hide their vulnerability because they're hiding behind it in ways.
  94. I think the only way that people can become more comfortable in their being vulnerable is having conversations with others about being vulnerable. So I think that that could be something that college administrators could start… help students realize in social media, and just in college life in general, we need to stop trying to hide our vulnerabilities, and instead be reflective on them and realize what they need and how you can connect to others through them.”
  95. LookOut ForOthers
  96. Beanupstander. Notabystander.
  97. collegesandemployers arelistening
  98. Gatsby on the importance of colleges and universities engaging through social media: “I think having [official college social media] accounts is really important—the likes, the retweets, things like that… in a way it’s a reminder in the back of your head: ‘There are important people that can see this.’ Which I don’t think is a scare tactic, but it’s just a good reminder and something that colleges can do subconsciously to show students more that they care, but then also remind the students, be smart about what you’re putting on your Twitter or tweeting at [college], because they’ll respond.”
  99. social media isNOT required EVERY time @paulgordonbrown
  100. Be a digital change agent
  101. online areyou Why ?
  102. Findyour &meaning. purpose
  103. Engage with students on social media because we need to understand them in all of their contexts. Be open to a different (not necessarily better or worse) way. Learn from and with students how to navigate the online environment. Help them avoid mistakes. Help them understand their self- presentation and reputation online. Be a role model. Understand how social media may impact the developmental process-both in light of current theory and in ways we do not yet understand. Be able to help students understand, navigate and leverage it.
  104. Resources.

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