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Building a Departmental Culture for Digital Professional Engagement

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Originally presented at The Association of College and University Housing Officers International’s (ACUHO-I) Business Operations Conference in Scottsdale, AZ, in October 2016.

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Building a Departmental Culture for Digital Professional Engagement

  1. Building a Departmental CultureFor Digital Professional Engagement
  2. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com
  3. #DigitalEngage This session is Twitter-friendly. @paulgordonbrown #ACUHOI
  4. Goals for this session. 1.  Articulate the importance and benefits for staff member and departmental engagement in social and digital media. 2.  List and recall strategies for encouraging staff engagement on digital and social media platforms. 3.  List and recall strategies for the development leveraging of a departmental digital reputation.
  5. Social Media Realities.
  6. 89% of adults 18-29 years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)
  7. of jobs are landed through networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte
  8. 94%of recruiters use or plan to begin using social networks/social media for recruiting Jobvite Social Recruiting Survey 2013
  9. Use Twitter 55% Jobvite Social Recruiting Survey 2013
  10. Use Facebook 65% Jobvite Social Recruiting Survey 2013
  11. 94% Use LinkedIn Jobvite Social Recruiting Survey 2013
  12. courtesy of @TonyDoody
  13. courtesy of @TonyDoody
  14. Foundational Demonstrate awareness of one’s digital identity and engage students in learning activities related to responsible digital communications and virtual community engagement as related to their digital reputation and identity. Intermediate Proactively cultivate a digital identity, presence, and reputation for one’s self and by students that models appropriate online behavior and positive engagement with others in virtual communities. Advanced Provide leadership and ongoing training to colleagues and students for the cultivation of a genuine digital identity, presence, and reputation that models appropriate online behavior and enables open access and engagement with virtual communities as appropriate.
  15. Foundational Demonstrate awareness of one’s digital identity and engage students in learning activities related to responsible digital communications and virtual community engagement as related to their digital reputation and identity. Intermediate Proactively cultivate a digital identity, presence, and reputation for one’s self and by students that models appropriate online behavior and positive engagement with others in virtual communities. Advanced Provide leadership and ongoing training to colleagues and students for the cultivation of a genuine digital identity, presence, and reputation that models appropriate online behavior and enables open access and engagement with virtual communities as appropriate.
  16. pause
  17. Digital identity. Digital communities.
  18. Digital Presence. Digital Reputation.
  19. Digital Identity @paulgordonbrown
  20. digital stamp
  21. digital footprints
  22. FROM THE WOMB! We even have digital stamps
  23. YOUR NAME Activity
  24. YOUR DEPARTMENT Activity
  25. take
  26. compass? digital What’s your
  27. compass? digital And your department’s
  28. Your employees’ digital reputation reflects on you.
  29. Your customers’ opinions matter. 😡
  30. Don’t engage from a place of fear. They’re already in the house.
  31. Digital identity. Digital communities.
  32. Developing networks for learning.
  33. We’re only 2-3 degrees apart.
  34. small world
  35. social media is making it smaller
  36. Teacher Centric Model
  37. Peer to Peer Model
  38. Break down the hierarchy.
  39. make learning informal and fun
  40. pause
  41. Cultivating a Learning Community
  42. What’s under the surface?
  43. If I go to your department’s website, can I find…
  44. Your Mission and Values? Staff Bios? A commitment to Professional Development?
  45. Clarity of focus.
  46. Be good story tellers.
  47. Let your personality shine through.
  48. Involve your whole team.
  49. Build a culture.
  50. courtesy of @TonyDoody
  51. Free, Low or No Cost Professional Development
  52. Develop Reading Circles
  53. Develop Writing Circles
  54. Create a divisional/ departmental blog
  55. Create a Professional Portfolio
  56. Encourage engagement on social media.
  57. conferences use at
  58. #sachat #satech #fachat #salead #SLchat #WLsalt #sagrad #sadoc #sapro #safit #reslife
  59. NASPA ASHE ACUI AIMHO ACPA NACA ACUHO-I Inside Higher Ed LinkedIn Groups
  60. Facebook Groups • Student Activities Professionals • NASPA Technology Knowledge Community • Student Affairs Professionals • Student Affairs Runners • Student Affairs Faculty
  61. pause
  62. It’s “okay” to let the personal and professional blur a little.
  63. involve students
  64. pause
  65. Final Thoughts.
  66. it takes TIME
  67. Be consistent Be dedicated
  68. You might “STEP IN IT”
  69. Resources.
  70. Q&A
  71. @paulgordonbrown www.paulgordonbrown.com paulgordonbrown@gmail.com

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