Building a Departmental CultureFor Digital
Professional Engagement

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

#DigitalEngage This session is Twitter-friendly.
@paulgordonbrown #ACUHOI

Goals for this session. 1.
Articulate the importance and benefits for staff member and departmental engagement in social and digital media. 2. List and recall strategies for encouraging staff engagement on digital and social media platforms. 3. List and recall strategies for the development leveraging of a departmental digital reputation.

Social Media Realities.

89% of adults 18-29 years
old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)

of jobs are landed through
networking and personal relationships 80% John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

94%of recruiters use or plan
to begin using social networks/social media for recruiting Jobvite Social Recruiting Survey 2013

Use Twitter 55% Jobvite Social
Recruiting Survey 2013

Use Facebook 65% Jobvite Social
Recruiting Survey 2013

94% Use LinkedIn Jobvite Social
Recruiting Survey 2013

courtesy of
@TonyDoody

courtesy of
@TonyDoody

Foundational Demonstrate awareness of one’s
digital identity and engage students in learning activities related to responsible digital communications and virtual community engagement as related to their digital reputation and identity. Intermediate Proactively cultivate a digital identity, presence, and reputation for one’s self and by students that models appropriate online behavior and positive engagement with others in virtual communities. Advanced Provide leadership and ongoing training to colleagues and students for the cultivation of a genuine digital identity, presence, and reputation that models appropriate online behavior and enables open access and engagement with virtual communities as appropriate.

Foundational Demonstrate awareness of one’s
digital identity and engage students in learning activities related to responsible digital communications and virtual community engagement as related to their digital reputation and identity. Intermediate Proactively cultivate a digital identity, presence, and reputation for one’s self and by students that models appropriate online behavior and positive engagement with others in virtual communities. Advanced Provide leadership and ongoing training to colleagues and students for the cultivation of a genuine digital identity, presence, and reputation that models appropriate online behavior and enables open access and engagement with virtual communities as appropriate.

pause

Digital identity.
Digital communities.

Digital Presence.
Digital Reputation.

Digital Identity
@paulgordonbrown

digital stamp

digital footprints

FROM THE WOMB! We even
have digital stamps

YOUR NAME
Activity

YOUR DEPARTMENT
Activity

take

compass?
digital
What’s your

compass?
digital
And your department’s

Your employees’ digital reputation reflects
on you.

Your customers’
opinions matter. 😡

Don’t engage from a place
of fear. They’re already in the house.

Digital identity.
Digital communities.

Developing networks
for learning.

We’re only 2-3 degrees apart.

small world

social media is making it
smaller

Teacher
Centric
Model

Peer to
Peer
Model

Break down the
hierarchy.

make
learning
informal
and fun

pause

Cultivating a
Learning
Community

What’s under
the surface?

If I go to your
department’s website, can I find…

Your Mission and Values? Staff
Bios? A commitment to Professional Development?

Clarity of
focus.

Be good
story tellers.

Let your
personality
shine
through.

Involve your whole
team.

Build a
culture.

courtesy of
@TonyDoody

Free, Low or No Cost
Professional Development

Develop
Reading
Circles

Develop
Writing
Circles

Create a
divisional/
departmental
blog

Create a Professional
Portfolio

Encourage
engagement on
social media.

conferences
use at

#sachat #satech #fachat #salead #SLchat
#WLsalt #sagrad #sadoc #sapro #safit #reslife

NASPA ASHE ACUI AIMHO ACPA
NACA ACUHO-I Inside Higher Ed LinkedIn Groups

Facebook Groups • Student Activities
Professionals • NASPA Technology Knowledge Community • Student Affairs Professionals • Student Affairs Runners • Student Affairs Faculty

pause

It’s “okay” to let the
personal and professional blur a little.

involve students

pause

Final Thoughts.

it takes
TIME

Be consistent
Be dedicated

You might
“STEP
IN IT”

Resources.

Q&A

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com