Government 2.0 and social media in the Netherlands <ul><li>Presentation of the delegation of the New Media Commission of t...
Cooperation between departments <ul><li>style guide </li></ul><ul><li>central branding  </li></ul><ul><li>video service </...
Departements define strategy <ul><li>communication about policy </li></ul><ul><li>information from and about the ministers...
Challenges <ul><li>optimalisation government websites </li></ul><ul><li>finding breeding places on internet </li></ul><ul>...
Social media in the Netherlands
Online networking & identity
<ul><li>Source: World Broadband Statistics Point Topic </li></ul>
Mobile internet
LinkedIn users <ul><li>Based on Google Trends </li></ul>
<ul><li>Alexa Traffic Rank </li></ul>
Time use social platforms
Initiatives central government
Blog - Geen Stijl
Geen Stijl TV – Minister of WWI
Geen Stijl TV – Ministry of Defense
Twitter – Minister of Foreign Affairs
Site – Minister of Foreign Affairs
YouTube channel – Ministry of Defense
YouTube channel – Ministry of Defense
Crowd sourcing - Battle of Concepts
Battle – Ministry of Employment
LinkedIn – Ministry of Economic Affairs
Greenovators – Ministry of Environment
Widget – Ministry of Education
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Presentation Dutch Government Delegation (online communication)

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Presentation Dutch Government Delegation (online communication)

  1. 1. Government 2.0 and social media in the Netherlands <ul><li>Presentation of the delegation of the New Media Commission of the Dutch Government </li></ul><ul><li>October 2009 </li></ul>
  2. 2. Cooperation between departments <ul><li>style guide </li></ul><ul><li>central branding </li></ul><ul><li>video service </li></ul><ul><li>one central website </li></ul><ul><li>code of conduct </li></ul><ul><li>shared service </li></ul><ul><li>campaigns </li></ul>
  3. 3. Departements define strategy <ul><li>communication about policy </li></ul><ul><li>information from and about the ministers </li></ul><ul><li>experiments </li></ul><ul><li>‘ elsewhere on internet’ </li></ul><ul><li> to listen – to inform – to participate </li></ul>
  4. 4. Challenges <ul><li>optimalisation government websites </li></ul><ul><li>finding breeding places on internet </li></ul><ul><li>not (only) transmit information but also converse </li></ul><ul><li>crowdsourcing & dialogue </li></ul>
  5. 5. Social media in the Netherlands
  6. 6.
  7. 7. Online networking & identity
  8. 8. <ul><li>Source: World Broadband Statistics Point Topic </li></ul>
  9. 9. Mobile internet
  10. 10.
  11. 11. LinkedIn users <ul><li>Based on Google Trends </li></ul>
  12. 12. <ul><li>Alexa Traffic Rank </li></ul>
  13. 13. Time use social platforms
  14. 14.
  15. 15. Initiatives central government
  16. 16. Blog - Geen Stijl
  17. 17. Geen Stijl TV – Minister of WWI
  18. 18. Geen Stijl TV – Ministry of Defense
  19. 19. Twitter – Minister of Foreign Affairs
  20. 20. Site – Minister of Foreign Affairs
  21. 21. YouTube channel – Ministry of Defense
  22. 22. YouTube channel – Ministry of Defense
  23. 23. Crowd sourcing - Battle of Concepts
  24. 24. Battle – Ministry of Employment
  25. 25. LinkedIn – Ministry of Economic Affairs
  26. 26. Greenovators – Ministry of Environment
  27. 27. Widget – Ministry of Education

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