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YANKS! 2010 Marketing Information

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YANKS! 2010 Marketing Information

  1. 1. YANKS! YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP! A gritty, sexy docu-soap, aimed at males 16 - Aimed at an attractive, affluent and dedicated 49 - with an interactive edge aimed at a target audience both in Europe and in the US - fantasy loving audience with immediate impact on the growing Hispanic market It features multiple, constant revenue streams with the potential for future This idea is ready to go and is first to market franchising and continuous expansion in the US. Already a headlines winner - this opportunities - including the possibility of unique and controversial concept that has moving to new sports, (the new AFL LEAGUE gathered worldwide attention and has shaken for American Football, a steamy YANKS Latin the media in Europe America spin off, etc)
  2. 2. YANKS! A
gri&y,
sexy
Docu‐Soap
with
an
interac8ve
edge
for
your
fantasy
loving
audience! An
easily
replicated
model
that
could
have
the
same
impact
on
the
world
of
professional
sports
that
 Apple
has
had
on
the
music
industry.

There’s
no
doubt
that
the
sports
industry
is
headed
towards
the
 interac:ve
‐
and
baseball
interest
in
America
is
on
the
decline.

2010
is
a
World
Cup
year
‐
so
interest
in
 the
sport
will
be
high.


Invest
with
an
instant
sensa:on,
with
minimal
PR,
the
press
coverage
of
this
 project
has
been
staggering. Conserva:ve
models
show
a
profit
of
$5.6
million+
(or
more)
by
2011
in
revenue
through: 
 
 Website
subscrip:ons
and
adver:sing 
 
 Uniform
Adver:sing,
player
sponsorships,
endorsements,
merchandise
sales 
 
 Television
ad
revenue,
Subscrip:on
Text
Message,
Video
on
Demand,
etc In
2008
–
an
es:mated
$3.1B
Fantasy
Sports
Market.

18
million
play
in
US
alone
–
32+
million
have
 par:cipated.

A
strong,
expanding
worldwide
market
(especially
La:n
America,
the
growing
US
Hispanic
 Market,
Europe
and
Asia)
for
fantasy
soccer,
but
this
is
the
first
product
that
aims
at
turning
the
Fantasy
 to
Reality
‐
and
brought
into
the
consumers
living
room
and
computer
screen. Consumer
Target
for
America’s
Team
FC Global
audience,
typically
Males
from
America,
La:n
America,
Europe,
Asia
(although
the
TV
show
will
 be
very
a_rac:ve
to
females
‐
but
will
less
likely
to
be
ac:ve
par:cipants) 
 
 12‐49
Years
Old 
 
 Average
Family
Income
$75‐85k 
 
 69%
“White
Collar” 
 
 70+%
Married
HH 
 
 High
use
of
internet,
surfing
and
social
networking,
televised
sports,

par:cipa:ng
in
 
 
 sports,
video
games
(EA
Sports/Madden‐Style
management
games) A&rac8ng
Members:

 A
growing
and
rabidly
dedicated
American
audience
that
will
capitalize
on
Viral
marke:ng
and
Social
 networks
that
are
ideal
for
the
18‐49
year
old
market. 
 
 A
dynamic,
energe:c
and
interac:ve
subscrip:on
based
website
that
primarily
uses
the
 
 
 energe:c,
raw,
television
reality
series
and
viral
marke:ng
to
a_ract
consumers 
 
 Due
to
it’s
“controversial”
nature,
the
press
also
creates
tremendous
amounts
of
free
 
 
 adver:sing
(see
papers) 
 
 Partnerships
with
ATFC
Sponsors,
Travel
and
Tourism
industries,
USL
and
MLS
teams
as
 
 
 well
as
US
and
UK
Celebri:es 
 Viral
Marke:ng
via
ESPN
and
Fox
Sports
blogs,
Rotowire,
YouTube,
Facebook,
Bebo
‐
 
 
 :e
ins
to
sports
reporters
and
“well
followed”
bloggers
are
vital
–
significant
 
 
 devo:on
will
be
spent
on
“buzz”
blogging.

An
addic:ve
concept,
members
have
the
 
 
 chance
to
turn
around
the

“worst
team
in
professional
soccer”
set
in
a
unique
and
 
 
 historic
tourist
town
cited
by
the
BBC
as
perhaps
the
most
scenic
in
the
UK

‐

as
well
 
 
 as
own
a
“public
stake”
in
a
US
based
professional
soccer
team
  3. 3. YANKS! REVENUE
STREAMS YEAR 2010 2011 Addi:onal
PPV
Website
Subscrip:ons

(paid
annually
at
$19.00) millions millions Merchandise
(t‐shirts,
uniform
replica
jerseys,
hats,
calendars,
posters,
 s:ckers,
mugs,
mousepads,
etc)
‐
before
cost* Corporate
Sponsorship,
Pitch
Adver:sing,
Programs,
 Player
Sponsorship Uniform
Sponsorship Television
Revenue
(US
and
UK) Website
Adver:sing,
SMS
Text,
Video
on
Demand
Revenues,
 Broadcas:ng Ticket
Sales,
Tours,
Travel
and
Tourism
Co‐op Player
Representa:on
and
Agent
Fees Stadium
Naming
Rights
(UK
and
US)
and/or
stadium
adverts/
:e
ins Expansion
markets
and
franchises Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact: pmac tonite entertainment T/Work Phone 513.227.7642 paul@americasteamfc.com www.pmac2nite.com
  4. 4. 2010 - 2011 Television Season America’s Team is already the talk of the UK Here’s what UK and USA Sports “Both evil and and Entertainment writers have genius...there’s no doubt been saying about YANKS!: that sports and TV are headed for the interactive.” “I’m certain this show will be an instant success” - This is American Soccer - John McGinlay, Former Bolton Striker, Magazine UK Sports Commentator “...a hilarious trailer” US Player and Fan “Fort William will succeed where David Beckham failed - by selling Soccer to “(This) remarkable tale of how US Americans” backer Paul McDonald aims to - The Daily Mail take the Highland League’s bottom club ‘from worst to first’ has already made national headlines.” America’s Team FC merchandise is already selling - The Press and Journal “More than just a series about "a team that has one of the worst records in all of professional sports" But when the team is the subject of an interesting public ownership scheme/ reality show you're probably not too hung up on doing things as they have been done before. It's an interesting intersection between reality TV, social networking and sport...it's gonna be special. Directing the action during a Anyone else want to join me?” pre-match warmup

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