MMA Istanbul Day 2

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A selection of great quotes from the recent MMA Forum in Istanbul

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MMA Istanbul Day 2

  1. 1. MMA FORUM FOUR SEASONS BOSPHORUS ISTANBUL, TURKIYE 14TH – 15TH NOVEMBER 2012DAY 2SPEAKER QUOTATIONS
  2. 2. ‘More than 80% of mobileminutes are spent in apps’SIMON PODDFLURRY MMA FORUM ISTANBUL, TURKIYE 2012
  3. 3. “Brands need to address keyconsumer needs:convenience, relevance,independence, experience,reassurance”JAMES FERGUSSONTNS MMA FORUM ISTANBUL, TURKIYE 2012
  4. 4. There is a danger we are seeingof the emergence of dataobesity - collecting data withouta clear sense of why or what todo with it.GUY ROLFEKANTAR MMA FORUM ISTANBUL, TURKIYE 2012
  5. 5. The golden rules ofengagement are privacy,relevance, transparency andreward.CAROLINE DOUSSOTGEMALTO MMA FORUM ISTANBUL, TURKIYE 2012
  6. 6. Mobile has become a cuckootechnology’; pushing all theanalogue technologies our ofour lives.CHAD WOLLENVODAFONE MMA FORUM ISTANBUL, TURKIYE 2012
  7. 7. The steps for long-lastingbrandships are; trust, goodcommunication, acceptance andappreciation.ANDREAS PIANIARBITRON MOBILE MMA FORUM ISTANBUL, TURKIYE 2012
  8. 8. 39% of global smartphone andtablets owners use their devicewhile watching TVROB JONASINMOBI MMA FORUM ISTANBUL, TURKIYE 2012
  9. 9. In Africa, we believe thatmobile is bridging the digitaldivideRAYMOND BUCKLESILVERSTONE CIS MMA FORUM ISTANBUL, TURKIYE 2012
  10. 10. Its about new commerce, notjust about payments.KIVANC ONANPAYPAL TURKEY MMA FORUM ISTANBUL, TURKIYE 2012
  11. 11. 40% of online traffic is drivenvia mobile devicesBARRY HOULIHANVELTI MMA FORUM ISTANBUL, TURKIYE 2012
  12. 12. $159 Billion in retail sales wasinfluenced by mobile in 2012BÜLENT HIÇSÖNMEZGOOGLE MMA FORUM ISTANBUL, TURKIYE 2012
  13. 13. Its not that you are yourmobile, its that your mobile isyou.CHAD WOLLENVODAFONE MMA FORUM ISTANBUL, TURKIYE 2012
  14. 14. 1of 3 Smartphone users makepurchases directly from theirphones.BÜLENT HIÇSÖNMEZGOOGLE MMA FORUM ISTANBUL, TURKIYE 2012
  15. 15. 90% of people use multiplescreens sequentially toaccomplish a task over timeBÜLENT HIÇSÖNMEZGOOGLE MMA FORUM ISTANBUL, TURKIYE 2012
  16. 16. If you want mobile to grow-help build the industry that youwant to see.PAUL BERNEYMOBILE MARKETING ASSOCIATION MMA FORUM ISTANBUL, TURKIYE 2012

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