How Personal Brand, Network, and Entrepreneurial Spirit Collide on Instagram
Print is dead. TV is dying. And with it, so is the power of celebrities' influence in what people consume in their everyday life. U.S. teenagers are more enamored with YouTube stars than they are the biggest celebrities in film, TV and music according to a Variety survey. The modern day celebrity is you. And you don't need millions of dollars, an attitude problem, and a video game named after you - you need to be authentic, adaptive, and tenacious. This presentation covered how to position yourself, your connections, and love for social media into a spark that ignites brand new opportunities for even students who haven't had a chance to dip their feet in the working world - but of course, they have dipped their feet into Instagram. It starts with Instagram and with your passions. Food, Fashion, Travel, Lifestyle, and just about anything else that attracts a tribe of loyal followers. Whether you are shooting to have meals and trips covered or you want to leverage social media to make you a more competitive applicant in the workplace, influencer marketing is your golden ticket. Had the pleasure to present at the Workplace Skills Conference in Victoria BC and am available for further speaking opportunities.
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How Personal Brand, Network, and Entrepreneurial Spirit Collide on Instagram
- 1. Workplace Skills Conference 2016! Where Personal Brand, Network, and Entrepreneurial Spirit Meet in Today’s World @pauldavidescu
- 2. What’s In It For Me?! • How to authentically personal brand yourself! • How to build a tenacious and adaptive entrepreneurial spirit! • How to build & leverage a personal network! • How to use your assets of influence to win! ! @pauldavidescu
- 3. A little bit about me.! • Born in Mexico City! • UBC Sauder Marketing Alumni (2012)! • Founder at Tangoo! • $300k+ in Financing! • 50+ Media Features (Dragons’ Den)! • First five at Daily Hive’s mini media empire! !
- 5. Ignite Through Scary Cool Experiences!
- 6. Personal Branding: The Why! Personal Mission Statement: Maximize Net InspiraAon Score. • Connec0ng people through experiences to ignite their sparks • Grow people to a winning mindset and the best daily habits & decisions Personal Values Tenacity Adaptability Passion Curiosity Authen0city Storytelling
- 7. Personal Branding Online: The How! • Highlighting your values, interests, and experiences! • Illustrating how you share and communicate! • Showing who you follow and are connected to! • Telling your story and life goals at a glance! !
- 8. Personal Branding At A Glance!
- 9. Personal Branding: Spark a Enough to Spark A Conversation! 1. Hit them with your best 2. Keep it simple and authen0c 3. Build social proof 4. Post your projects and cer0fica0ons 5. Have a theme and area of specializa0on
- 10. The Entrepreneurial Spirit! 1. Apply your Why and solve a problem 2. Start with the most basic and executable product/service 3. Prepare to adapt through tesAng, learning, tenacious rebuilding
- 12. Tangoo and Daily Hive!
- 13. Tangoo V 1.0! Vancouver’s Resto Cocktail Hop Experience
- 14. Tangoo V 2.0 !
- 16. Tangoo V 2.5 !
- 18. Tangoo V 3.0: Turnkey WOM for Hospitality Brands!
- 19. Netwerking it. ! • Networking happens over authentic, shared experiences of joy and pushing ourselves - not when you’re “networking”! • Your personal brand guides who you surround yourself with.! ! • “Don’t pitch your business, pitch yourself” – Cheat #14 from The CHEAT Code! !
- 20. The CHEAT Code Contest! • Currently 25 and finished UBC at 18! • Forbes 30 under 30! • Raised $24 Million! • Over 100 staff @Kiip in Silicon Valley! • Mobile Reward Advertising!
- 22. WTF?! Where can I start Paul?!
- 23. How To Be An Instagram Influencer 101!
- 24. The Influencer Ingredients! !• A consistent, bold, and differentiated personal brand! • A large, engaged, and specific audience networked with you! ! • Subject expertise, great storytelling, basic photography knacks, and ability to work with a customers best interest in mind (entrepreneurial spirit)!
- 25. A Semester Away From Free Food!
- 28. Influencing as a Career!
- 29. How to Apply (And win Cheat Code) ! • Follow @TangooNights! • Apply with link in bio: bit.ly/ApplytoInfluence • Submit application before end of conference today! !
- 30. How to Cheat and Win Cheat Code! • Tweet (or Instagram for bonus points) both @brian_wong & @pauldavidescu what your superpower is or why you think personal branding is important!! • Include #WPSC16 and #FeelTheLearn! ! • Tweet before end of conference today! !
- 31. How to Stay In Touch & Help Out! ! • Connect with me on any social channel: @pauldavidescu! • Refer to us any suitable restaurants and influencers! !
- 32. • I •