COGS@CANNES58TH INTERNATIONAL FESTIVAL OF CREATIVITY19-25 JUNE 2011
THIS YEAR’SBIG THEMES
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS     ...
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS     ...
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS     ...
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS     ...
http://www.youtube.com/watch?v=doNSOLDJyKU&feature=related
COG’SCOGNITIONS:
COG’S    WHAT’S YOUR BRAND’S VERSIONCOGNITIONS:              OF A VENDING MACHINE?
COG’S    WHAT’S YOUR BRAND’S VERSIONCOGNITIONS:              OF A VENDING MACHINE?              HOW CAN WE INTRODUCE AUTHE...
http://www.youtube.com/watch?v=K9uwjUKkLsQ
COG’SCOGNITIONS:
COG’S    UNDERSTANDING YOUR              COMMUNITY.COGNITIONS:
COG’S    UNDERSTANDING YOUR              COMMUNITY.COGNITIONS:   AUTHENTIC STORYTELLING.
COG’S    UNDERSTANDING YOUR              COMMUNITY.COGNITIONS:   AUTHENTIC STORYTELLING.              HOW HUMAN CAN WE GET?
http://www.youtube.com/watch?v=1hU4I-xk4Wc
COG’SCOGNITIONS:
COG’S    WHAT REALLY TURNS OUR TRIBESCOGNITIONS:   ON THAT IS, AT THE SAME TIME,              COMPLETELY RELEVANT TO WHAT ...
COG’S    WHAT REALLY TURNS OUR TRIBESCOGNITIONS:   ON THAT IS, AT THE SAME TIME,              COMPLETELY RELEVANT TO WHAT ...
COG’S    WHAT REALLY TURNS OUR TRIBESCOGNITIONS:   ON THAT IS, AT THE SAME TIME,              COMPLETELY RELEVANT TO WHAT ...
http://www.youtube.com/watch?v=KTA91-2XjDY
COG’SCOGNITIONS:
COG’S    HOW CAN WE BRING NEW AGECOGNITIONS:   GAMIFICATION TO THE TRANSACTION              POINT WITH OUR BRAND COMMUNITI...
COG’S    HOW CAN WE BRING NEW AGECOGNITIONS:   GAMIFICATION TO THE TRANSACTION              POINT WITH OUR BRAND COMMUNITI...
COG’S    HOW CAN WE BRING NEW AGECOGNITIONS:   GAMIFICATION TO THE TRANSACTION              POINT WITH OUR BRAND COMMUNITI...
http://www.youtube.com/watch?v=SYdJAi-BBrs
COG’SCOGNITIONS:
COG’S    HOW CAN WE USE TECHNOLOGY TOCOGNITIONS:   MAKE MUCH DEEPER EMOTIONAL              CONNECTIONS WITH OUR BRAND     ...
COG’S    HOW CAN WE USE TECHNOLOGY TOCOGNITIONS:   MAKE MUCH DEEPER EMOTIONAL              CONNECTIONS WITH OUR BRAND     ...
http://www.youtube.com/watch?v=6fK3TNjR2JY
COG’SCOGNITIONS:
COG’S    IN THIS SUPER TRANSPARENT ERA,COGNITIONS:   WHAT WORD OF MOUTH WOULD              WE WANT TO GET OUT THERE?
COG’S    IN THIS SUPER TRANSPARENT ERA,COGNITIONS:   WHAT WORD OF MOUTH WOULD              WE WANT TO GET OUT THERE?      ...
http://www.youtube.com/watch?v=hQTF8c2zyU8
COG’SCOGNITIONS:
COG’S    WHAT LATERAL YET RELEVANTCOGNITIONS:   PRODUCTS OR SERVICES CAN WE              TAP INTO TO BOOST OUR BRANDS?
http://www.youtube.com/watch?v=WYUyXB_GCX0
COG’SCOGNITIONS:
COG’S    WHAT PRODUCTS OR SERVICESCOGNITIONS:              DO OUR BRANDS OFFER THAT              COULD BE USED TO HELP THE...
COG’S    WHAT PRODUCTS OR SERVICESCOGNITIONS:              DO OUR BRANDS OFFER THAT              COULD BE USED TO HELP THE...
http://www.youtube.com/watch?v=iynzHWwJXaA
COG’SCOGNITIONS:
COG’S    HOW CAN OUR BRANDSCOGNITIONS:   PLAY HOST TO COMMUNITIES?
COG’S    HOW CAN OUR BRANDSCOGNITIONS:   PLAY HOST TO COMMUNITIES?              HOW CAN WE CROWD SOURCE              PEOPL...
http://www.youtube.com/watch?v=fD1WqPGn5Ag
COG’SCOGNITIONS:
COG’S    HOW MUCH DO WE KEEP OURCOGNITIONS:   EAR TO THE GROUND?
COG’S    HOW MUCH DO WE KEEP OURCOGNITIONS:   EAR TO THE GROUND?              HOW MUCH DO WE MONITOR OUR              BRAN...
COG’S    HOW MUCH DO WE KEEP OURCOGNITIONS:   EAR TO THE GROUND?              HOW MUCH DO WE MONITOR OUR              BRAN...
http://www.youtube.com/watch?v=41DflcblJz8
COG’SCOGNITIONS:
COG’S    WHAT LOCAL OR NATIONALCOGNITIONS:   EVENTS/CATASTROPHES/              CULTURAL MOVEMENTS/POLITICAL              U...
COG’S    WHAT LOCAL OR NATIONALCOGNITIONS:   EVENTS/CATASTROPHES/              CULTURAL MOVEMENTS/POLITICAL              U...
http://www.youtube.com/watch?v=XNic4wf8AYg
COG’SCOGNITIONS:
COG’S    HOW CAN WE TELL STORIES USINGCOGNITIONS:   AUTHENTICITY, COMMUNITIES NOT              AUDIENCES, GAMIFICATION AS ...
THIS YEAR’S   STORYTELLING WITH AUTHENTICITYBIG THEMES    GAMIFICATION AS A NEW WAY TO              CONNECT CONSUMERS     ...
THANKS
Cogs@cannes
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Cogs@cannes

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My presentation of learnings and cream of the crop work from the 2011 Cannes International Festival of Creativity.

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  • Cogs@cannes

    1. 1. COGS@CANNES58TH INTERNATIONAL FESTIVAL OF CREATIVITY19-25 JUNE 2011
    2. 2. THIS YEAR’SBIG THEMES
    3. 3. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES
    4. 4. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS
    5. 5. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES
    6. 6. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT
    7. 7. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD
    8. 8. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD CROWD SOURCING
    9. 9. http://www.youtube.com/watch?v=doNSOLDJyKU&feature=related
    10. 10. COG’SCOGNITIONS:
    11. 11. COG’S WHAT’S YOUR BRAND’S VERSIONCOGNITIONS: OF A VENDING MACHINE?
    12. 12. COG’S WHAT’S YOUR BRAND’S VERSIONCOGNITIONS: OF A VENDING MACHINE? HOW CAN WE INTRODUCE AUTHENTIC COMMUNITY INVOLVEMENT AND GAMIFICATION TECHNIQUES INTO NON-ADVERTISING TOUCH POINTS LIKE ATMS, CALL CENTRES OR PIE WARMERS?
    13. 13. http://www.youtube.com/watch?v=K9uwjUKkLsQ
    14. 14. COG’SCOGNITIONS:
    15. 15. COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS:
    16. 16. COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS: AUTHENTIC STORYTELLING.
    17. 17. COG’S UNDERSTANDING YOUR COMMUNITY.COGNITIONS: AUTHENTIC STORYTELLING. HOW HUMAN CAN WE GET?
    18. 18. http://www.youtube.com/watch?v=1hU4I-xk4Wc
    19. 19. COG’SCOGNITIONS:
    20. 20. COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR?
    21. 21. COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR? HOW CAN WE IMMERSE OURSELVES IN THAT PASSIONATE COMMUNITY TO BECOME PART OF AN AUTHENTIC VOICE, SPOKEN ON OUR BEHALF?
    22. 22. COG’S WHAT REALLY TURNS OUR TRIBESCOGNITIONS: ON THAT IS, AT THE SAME TIME, COMPLETELY RELEVANT TO WHAT OUR BRANDS STAND FOR? HOW CAN WE IMMERSE OURSELVES IN THAT PASSIONATE COMMUNITY TO BECOME PART OF AN AUTHENTIC VOICE, SPOKEN ON OUR BEHALF? HOW CAN OUR BRANDS HELP FACILITATE THESE COMMUNITY’S NEEDS AND DESIRES.
    23. 23. http://www.youtube.com/watch?v=KTA91-2XjDY
    24. 24. COG’SCOGNITIONS:
    25. 25. COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES?
    26. 26. COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES? HOW CAN WE MAKE OUR OBJECTIVES NOT JUST A STRAIGHT SELL?
    27. 27. COG’S HOW CAN WE BRING NEW AGECOGNITIONS: GAMIFICATION TO THE TRANSACTION POINT WITH OUR BRAND COMMUNITIES? HOW CAN WE MAKE OUR OBJECTIVES NOT JUST A STRAIGHT SELL? HOW ELSE CAN WE SHOW BUZZ AROUND A PRODUCT LAUNCH OR SALE WHERE THE WORLD CAN LITERALLY SEE HOW MANY PEOPLE ARE CONNECTING WITH YOUR BRAND?
    28. 28. http://www.youtube.com/watch?v=SYdJAi-BBrs
    29. 29. COG’SCOGNITIONS:
    30. 30. COG’S HOW CAN WE USE TECHNOLOGY TOCOGNITIONS: MAKE MUCH DEEPER EMOTIONAL CONNECTIONS WITH OUR BRAND COMMUNITIES?
    31. 31. COG’S HOW CAN WE USE TECHNOLOGY TOCOGNITIONS: MAKE MUCH DEEPER EMOTIONAL CONNECTIONS WITH OUR BRAND COMMUNITIES? HOW CAN OUR BRANDS BECOME A MEANS OF PEOPLE TAPPING INTO THEIR MEMORIES?
    32. 32. http://www.youtube.com/watch?v=6fK3TNjR2JY
    33. 33. COG’SCOGNITIONS:
    34. 34. COG’S IN THIS SUPER TRANSPARENT ERA,COGNITIONS: WHAT WORD OF MOUTH WOULD WE WANT TO GET OUT THERE?
    35. 35. COG’S IN THIS SUPER TRANSPARENT ERA,COGNITIONS: WHAT WORD OF MOUTH WOULD WE WANT TO GET OUT THERE? HOW CAN WE USE THE WILDFIRE NATURE OF SOCIAL MEDIA TO OUR ADVANTAGE?
    36. 36. http://www.youtube.com/watch?v=hQTF8c2zyU8
    37. 37. COG’SCOGNITIONS:
    38. 38. COG’S WHAT LATERAL YET RELEVANTCOGNITIONS: PRODUCTS OR SERVICES CAN WE TAP INTO TO BOOST OUR BRANDS?
    39. 39. http://www.youtube.com/watch?v=WYUyXB_GCX0
    40. 40. COG’SCOGNITIONS:
    41. 41. COG’S WHAT PRODUCTS OR SERVICESCOGNITIONS: DO OUR BRANDS OFFER THAT COULD BE USED TO HELP THE WORLD?
    42. 42. COG’S WHAT PRODUCTS OR SERVICESCOGNITIONS: DO OUR BRANDS OFFER THAT COULD BE USED TO HELP THE WORLD? WHAT LOCAL OR NATIONAL EVENTS/ CATASTROPHES/CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE IMMERSE OUR BRANDS IN?
    43. 43. http://www.youtube.com/watch?v=iynzHWwJXaA
    44. 44. COG’SCOGNITIONS:
    45. 45. COG’S HOW CAN OUR BRANDSCOGNITIONS: PLAY HOST TO COMMUNITIES?
    46. 46. COG’S HOW CAN OUR BRANDSCOGNITIONS: PLAY HOST TO COMMUNITIES? HOW CAN WE CROWD SOURCE PEOPLE’S PASSIONS THAT TIE INTO OUR BRAND’S BELIEFS?
    47. 47. http://www.youtube.com/watch?v=fD1WqPGn5Ag
    48. 48. COG’SCOGNITIONS:
    49. 49. COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND?
    50. 50. COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND? HOW MUCH DO WE MONITOR OUR BRAND COMMUNITIES?
    51. 51. COG’S HOW MUCH DO WE KEEP OURCOGNITIONS: EAR TO THE GROUND? HOW MUCH DO WE MONITOR OUR BRAND COMMUNITIES? HOW OPEN IS OUR DIALOGUE?
    52. 52. http://www.youtube.com/watch?v=41DflcblJz8
    53. 53. COG’SCOGNITIONS:
    54. 54. COG’S WHAT LOCAL OR NATIONALCOGNITIONS: EVENTS/CATASTROPHES/ CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE LATCH ONTO AND IMMERSE OURSELVES IN?
    55. 55. COG’S WHAT LOCAL OR NATIONALCOGNITIONS: EVENTS/CATASTROPHES/ CULTURAL MOVEMENTS/POLITICAL UNREST CAN WE LATCH ONTO AND IMMERSE OURSELVES IN? WHAT IS UNDENIABLY UNIQUE TO OUR PRODUCTS AND SERVICES THAT COULD BE ALIGNED TO SUCH THINGS?
    56. 56. http://www.youtube.com/watch?v=XNic4wf8AYg
    57. 57. COG’SCOGNITIONS:
    58. 58. COG’S HOW CAN WE TELL STORIES USINGCOGNITIONS: AUTHENTICITY, COMMUNITIES NOT AUDIENCES, GAMIFICATION AS A NEW WAY TO CONNECT THESE COMMUNITIES AS WELL AS MOBILITY OF DEVICES TO EFFECT CREATIVITY AND SALES FULFILMENT WITH NOT ONE BUT TWO BRANDS SIMULTANEOUSLY?
    59. 59. THIS YEAR’S STORYTELLING WITH AUTHENTICITYBIG THEMES GAMIFICATION AS A NEW WAY TO CONNECT CONSUMERS THINKING ABOUT COMMUNITIES RATHER THAN AUDIENCES MOBILITY OF DEVICES AND THE EFFECT THAT HAS ON CREATIVITY AND SALES FULFILMENT BRANDS DOING GOOD FOR THE WORLD CROWD SOURCING
    60. 60. THANKS

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