PostitialTM
Mobile Advertising Solution
Access or monetize new Android ad spaces
Access incremental global in-demand
Android inventory for larger banners,
rich me...
User experience
Ad solution for publishers
Full screen ads capture the user’s attention
CTR 3-5x higher than industry average
Maximize mob...
Revenue opportunity for supply partnersIntegrationCommercial
Exploit new ad slot
opportunity
Implement
Postitial
Connect w...
Global Android and iOS shipments
* Source: Mary Meeker, KPCB, Gartner, Morgan Stanley Research
0 1 2 3 4 5 6 7 8 9 10 11 1...
Performance and
brand campaigns
Higher user
engagement
Uses existing ad
formats
New
inventory
• New in-demand
in-app globa...
Cloud
configuration
User experience
not compromised
New revenue
stream
New
ad slots
• New ad slot creates
new in demand gl...
Obtain
Postitial-enabled SDK
Simple, 15minute
integration process
Incremental
revenues
+ =
Implementation requirements
Sup...
Direct SDK integrationPostitial-enabled SSP integration
• Create new slot IDs for Postitial
• Map to supply source/SSP Pos...
Data points
* Source: AdMarvel Postitial trial data
https://www.dropbox.com/sh/n0h3zybooc4ya
ot/Nh5e5z8DJk
https://www.dro...
Case Study Handmade Mobile Entertainment
5x higher eCPMs with new Postitial® Ad Unit
Challenge
Handmade Mobile Entertainme...
Samsung
Galaxy S2
Samsung
Galaxy S3
Samsung
Galaxy Ace
Motorola
DROID RAZR
Samsung
Galaxy Note
4.6% 2.7% 1.6% 0.9% 0.7%
Am...
Contact us
sales@iqzone.com
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Postitial Sales Presentation

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Postitial solves problems for advertisers and publishers :

For publishers, Postitial creates new incremental advertising inventory that generates higher eCPM inventory and a new revenue stream, while at the same time not compromising the in-app user experience.

For Advertisers, Postitial provides additional full page advertising inventory that delivers significantly higher levels of engagement and supports interstitial, rich media and video. The timing of the ad, displayed after the user has finished an app session, creates a unique opportunity in mobile for advertisers to capture more focused consumer eyeballs and attention.

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Postitial Sales Presentation

  1. 1. PostitialTM Mobile Advertising Solution
  2. 2. Access or monetize new Android ad spaces Access incremental global in-demand Android inventory for larger banners, rich media and video Publishers Incremental revenue for Android app developers and publishers Advertisers Post app mobile advertising solution for Android smartphones and tablets
  3. 3. User experience
  4. 4. Ad solution for publishers Full screen ads capture the user’s attention CTR 3-5x higher than industry average Maximize mobile app monetization: • New ad slot creates new inventory for publishers to monetize • Create immediate revenue uplift • No impact on user experience • Serves MPUs, full screen interstitials, rich media and video
  5. 5. Revenue opportunity for supply partnersIntegrationCommercial Exploit new ad slot opportunity Implement Postitial Connect with demand partners Generate new revenue stream Immediate revenue uplift Higher engagement = Higher eCPMs Revenue share model Performance and brand campaigns Revenue opportunity
  6. 6. Global Android and iOS shipments * Source: Mary Meeker, KPCB, Gartner, Morgan Stanley Research 0 1 2 3 4 5 6 7 8 9 10 11 12 13 300 250 200 150 100 50 0 Quarters After Launch GlobalCumulativeUnitShipments(MM) iPhone First 13 quarters cumulative numbers Android is ramping up at 6x iPhone
  7. 7. Performance and brand campaigns Higher user engagement Uses existing ad formats New inventory • New in-demand in-app global Android inventory • New ad slots mean Postitial does not compete for attention with other mobile ad campaigns • New creatives not required per campaign • Works with MPU and full page interstitials • Supports rich media and video post click • Ads on-close of app • Advertisers can achieve engagement levels 3-5x industry standard • Supports performance campaign goals (e.g. downloads, CPL ) • Supports branding campaigns with new incremental rich media enabled inventory Demand partners Access new additional Android inventory
  8. 8. Cloud configuration User experience not compromised New revenue stream New ad slots • New ad slot creates new in demand global inventory to monetize • Works with performance and branding campaigns • New revenue stream generated from new ad slots • eCPMs are 3 times or higher than industry average • No interruption to the in-app user experience • Users can close ad immediately by tapping the “X” dismiss icon • Parameters can be modified on the fly via self-service platform • Time and frequency of ad placements can be configured and updated via self service platform Supply partners Make more money
  9. 9. Obtain Postitial-enabled SDK Simple, 15minute integration process Incremental revenues + = Implementation requirements Supply partners
  10. 10. Direct SDK integrationPostitial-enabled SSP integration • Create new slot IDs for Postitial • Map to supply source/SSP Postitial slot IDs • Deploy Postitial campaign • Integrate Postitial SDK • Create new Slot IDs for Postitial • Distribute integrated SDK to publishers • Deploy Postitial campaigns Access global Android inventory with higher user engagement OR Implementation requirements Demand partners
  11. 11. Data points * Source: AdMarvel Postitial trial data https://www.dropbox.com/sh/n0h3zybooc4ya ot/Nh5e5z8DJk https://www.dropbox.com/sh/n0h3zybooc4ya ot/Nh5e5z8DJk
  12. 12. Case Study Handmade Mobile Entertainment 5x higher eCPMs with new Postitial® Ad Unit Challenge Handmade Mobile Entertainment is looking to explore new ways to enhance the mobile advertising experience and to increase ad revenues and eCPMs on a global scale. The challenge is to find new ad placements without compromising the users app experience and to better monetize their inventory on a global scale. Strategy/Execution Starting February 2013, Handmade Mobile Entertainment has partnered with Smaato to add the new unique Postitial® ad unit (provided by IQzone) to its Android application Flirtomatic. This new ad unit displays Medium Rectangle (300x250) or full page ads when ending an app session. It is creating additional inventory and a new revenue stream to its inventory without compromising the user experience or competing with existing mobile advertising campaigns. Results Adding the Postitial® ad unit to the Flirtomatic Android application is driving significant ad revenue uplifts without loosing users. Handmade Mobile Entertainment is achieving 5x higher eCPMs and 3-5x higher CTRs. End Session Mobile Ad Home Screen Using the new Postitial® ad placement was like getting ‘free money‘ without compromising the user experience. Integration was a breeze as the ad unit is already integrated into Smaato‘s SDK. This new inventory had no impact to the user experience and our eCPMs went up by over 5x. Simon Budd, Account Manager, Handmade Mobile Entertainment 5x eCPM 3-5x CTR
  13. 13. Samsung Galaxy S2 Samsung Galaxy S3 Samsung Galaxy Ace Motorola DROID RAZR Samsung Galaxy Note 4.6% 2.7% 1.6% 0.9% 0.7% Amazon Kindle Fire Samsung Galaxy Tab 10.1 Samsung Galaxy Tab 7.0 Google Nexus Asus Transformer Pad 9.7% 7.6% 5.1% 2.1% 1.7% Smartphones Top global Android smartphones and tablets Tablets * Source: Data taken from Adfonic Q4 2012 AdMetrics Report
  14. 14. Contact us sales@iqzone.com

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