This is a challenging and visionary proposal for how 2000 new homes and additional employment and community facilities can be integrated into the historic city of Winchester. The presentation was given to Winchester residents on 6th August 2011 by Paul Bulkeley of Snug Projects Architects. Astonishingly the ideas received almost 100% support from the audience. The strategy not only provides much needed housing, it also improves the cities much loved setting, creating places where people want to live, work and play. Is this a new way of promoting development?