Read the full article over at LinkedIn Pulse: https://www.linkedin.com/pulse/article/20141120164836-11105192-four-mobile-technologies-to-watch-in-2015 Making technology predictions is always a risky business. Yet as hard as it is to see the future of an industry like mobile marketing, there are certain trends that we can predict with some certainty will impact the way that consumers and brands connect over the next year.

1. four mobile technologies
to watch in 2015

2. introduction
Making technology predictions is always a risky
business. Yet as hard as it is to see the future of an
industry like mobile marketing, there are certain
trends that we can predict with some certainty will
impact the way that consumers and brands connect
over the next year.
Read the full article over at LinkedIn Pulse:
Paul Booth is the Senior Director of Strategy
for iconmobile group, a leading mobile
marketing company. iconmobile combines
new technologies, innovative design and
efficient media to enable outstanding
mobile campaigns, products and solutions
for worldwide brands.
Find out more at http://iconmobile.com/

3. wearables and the apple watch
Apple will take the wrist based phone companion device mainstream.
Look for:
o Increased tolerance by consumers of notifications
o More in-the-moment utilities that extend product experiences

4. mobile wallets
Explosive growth starting in 2015
o Apple Pay is jumpstarting the technology after several false starts
o No clear leader in the space, don’t rule Banking institutions out

5. proximity
The combination of proximity
marketing and mobile wallet
transaction data will create an
opportunity for merchants to:
o amp loyalty programs
o build the ultimate customer profile
o connect their physical and online channels
like never before.

6. product
Gartner reports Internet-of-Things-connected
physical objects will grow to 26 billion units by
2020 (excluding smartphones, tablets and
laptops), and IoT product and service
suppliers will generate incremental revenue of
more than $300 billion in 2020.
o Many more smart devices & digital extensions of
everyday objects
o Also ecosystems of connected devices and smart
consumer packaged goods that work together to
provide richer experiences

7. conclusion
The overarching theme here is mobile technology, context,
digital services and smart products coming together in a new
way to provide truly onmichannel experiences for consumers.
We’ll see this start to develop in both the purchase experience in retail stores and
in product usage at home in 2015, but with so many systems, tools and
technologies to adopt, develop and deploy (not to mention organizational silos to
knock down), we’re only just getting a foot onto the bottom rung.
Nevertheless, this represents a huge shift for consumers and a massive opportunity
for brands willing to get out front.

8. connect
Paul Booth is the Senior Director of Strategy for iconmobile group,
a leading mobile marketing company. iconmobile combines new
technologies, innovative design and efficient media to enable
outstanding mobile campaigns, products and solutions for
worldwide brands.
Find out more at www.iconmobile.com
Or connect with Paul at www.linkedin.com/in/paulsinclairbooth