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Shaw Science Case Studies


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Shaw Science Case Studies

  1. 1. This is Science Branding™ This is what we do.
  2. 2. Diovan Case Study This is what we do.
  3. 3. This is Science Branding™
  4. 4. Va l u e o f t h o u g h t l e a d e r r e l a t i o n s h i p s
  5. 5. Customized, Unique Solutions
  6. 6. Strategic positioning within the science
  7. 7. Making very complicated science understandable
  8. 8. Exanta Case Study This is what we do.
  9. 9. “Relaunching” a second-in-class product by uncovering new science
  10. 10. Digging further into the science,we and discovered a strong case for dividing its target (the AT receptor) into a “Good guy” (AT1) and a “Bad guy” (AT2)

  11. 11. Based upon bench science, we were able to make the claim that Diovan blocked AT2 but spared AT1 giving it a double benefit.