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Welcome
17                   Hundreds
            Speakers                of Ideas!




    9
Education
 sessions



             ...
Chicago June 8-9, 2009
Event Chairman
Paul Barron
Publisher & Producer
Moderator
Richard
Slawsky
Editor -
PizzaMarketplace.com
Why a new
Pizza Event?
Innovator of the
Fast Casual
Executive Summit
Challenge the old
way of business
Educate




                   Educate

Create a new
platform for the
Modern Pizza       Collaborate
Business

           ...
Power Info Video
Session & Break
     Connect to the new
     consumer through
     quality product and
     menu developm...
Welcome
17                   Hudreds
            Speakers                of Ideas!




    9
Education
 sessions



              ...
Summit Hashtag #
Twitter hashtag to create summit
                                        #pizzasummit09
content stream
If...
The Modern
Pizza Business
We started the Pizza Executive
Summit to achieve one simple
goal: Allow the pizza
industry’s bes...
Main Session
One
  Executive Boot
  Camp

Become the leader that
will propel your pizza
business for the next
ten years.
Rudy Miick
                                                         R
                                                    ...
Most important elements for
growth
Expansion           Innovation                               Expansion               In...
Case Study
Issues to deal with impacting profit:
Effective strategy for growth... (doing right things right)
Maximizing Cas...
Case Study - 6 Steps
 Know who we are and why
 Anticipatory fiscal systems
 Communication as a system
 Hiring as a system
 ...
Results

•   < 30% Turnover
•   $6.5M Annually
•   $10.79 Guest Check Avg.
•   14% Net Profit
•   17,000+ Frequent Guests
•...
The Purpose
We provide a clean and safe
work environment for our guests
and team.
We honor individual passions
and creativ...
My Digital Life
 Where I live: Facebook.com
 Facebook were a country…
 Population 250 million
 3rd largest country in the ...
Market & Communicate
Can I find you?
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Pay Per Click Advertisi...
E-Commerce
Online Ordering Pizza Stats:
over $2 billion in online orders (Papa John’s)
50% of orders will be online within...
Are You
Ready To Roll?

Pizza Executive Summit ‘09
The Concept
What are you, and can your          Who is your customer?

 people articulate it in a           This guides mo...
Systems check list
Manuals                               Forms
                                        Tools to help the t...
The Mission
 Defines you
  Gives the staff a sense that they are
  a part of something bigger then
  themselves.
  Keeps y...
Values
 Create with the team to establish buy in.
 Enables you to have a road map
 Protects culture
 Need to be constantly...
Who is your guest
  It is not always who you think it is.
  Spend the money on research
   1. Surveys
    External – Can b...
Growth
Determining if you are          Financing – Do you have
                                enough to weather a
  repli...
Manuals
 Don’t need to reinvent the wheel
 Can be done internally or by hiring
 outside consultants (i.e. Elliot Group)
 A...
Reporting


Keep it mission critical
What info can you get from your P.O.S.
Weekly Performance summaries
Unit performance ...
Recipes and Specs


Easy to use
Documented and photographed
Tests and validation forms
Ordering guides in place for purcha...
Forms
Mission critical
People power sheet – succession planning
Tracking sheets – set to track any programs
(i.e.. Local s...
Face time
Single most effective way to impact culture
Be in your units weekly
Meet with GM/Chef’s monthly
Weekly conferenc...
Collaboration
Questions
  How this works
  1-2-3

Mini executive
collaboration breakouts

Each table to
comeback with one
...
Collaboration Questions
What changes can you make in your
operation to reduce turnover?
What creative marketing initiative...
Power Info Video
Session & Break
     Hiring the right
     people for the new
     age pizza business
Main Session
Two
Greenfusion, New
Track to the Profit Line

      Learn how greening
      your pizza business
      could ...
Paul Barron   Tom Miner   Tom Miner
                            Moderator




                 Speakers
Will consumer visit green/organic
restaurants regardless of price?
     Use More               Use Less                 Wi...
Reason Consumers would pay
more or choose Green/Organic
    Good for me        Right Thing to do             Good for me  ...
Consumers willing to pay more?
How much more?
                                                                   Consumers...
Business Case Pizza Fusion
                    #pizzasummit09
Business Case
 Pizza Fusion
 Sourcing - 17-18 Distributors for 800 sf
 Lost time in sourcing
 New items due lack of supply...
Business Case
 Pizza Fusion
 Organic and Local vs Big Agriculture
 Embrace the core value - my kid is important
 regardles...
Business Case
 Pizza Fusion
 Conserve could lead to certification like LEED
 Third part organic certification
 Only 11 resta...
Food Industry. Facts. Insights. Consulting.




       Pizza Executive Summit ‘09
                      Green & Sustainabl...
Green & Sustainable Practices
   Found in Most Aspects of
   Restaurant Business                         51

  1. Brand Id...
Best Practice Chipotle
                  #pizzasummit09
Chipotle: “Food With Integrity” Isn’t
           a Marketing Slogan
 “Food With Integrity means… means
 going beyond dist...
Best Practice Dunkin’
                  #pizzasummit09
Dunkin’ Donut opens 1st LEED
 certified green unit – Oct. 2008 in
 St. Petersburg, FL                                 55
  ...
Vet Suppliers for Hidden Costs to
 Quality and Environment: Partner
 for Change                          56

   Sustainab...
Best Practice McDonald’s
McDonald’s OPS: Better Business
  Through Effective Environmental
  Practices                                             ...
Collaboration Questions
 How can you incorporate your
 sustainability efforts into your
 marketing plan?
 How do I buy loc...
Cocktail Party and                      ™




     Dinner

McCormick & Schmick’s
    The “The BEST
    networking event” i...
Pizza Executive Summit Presentation Day One (PDF)
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Pizza Executive Summit Presentation Day One (PDF)

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Pizza Executive Summit 2009
A gathering of pizza industry executives to discuss trends and ideas for the Modern Pizza business.

Chicago, IL June 8-9 2009

Published in: Business, Technology

Pizza Executive Summit Presentation Day One (PDF)

  1. Welcome
  2. 17 Hundreds Speakers of Ideas! 9 Education sessions 6 Networking Programs
  3. Chicago June 8-9, 2009
  4. Event Chairman Paul Barron Publisher & Producer
  5. Moderator Richard Slawsky Editor - PizzaMarketplace.com
  6. Why a new Pizza Event?
  7. Innovator of the Fast Casual Executive Summit
  8. Challenge the old way of business
  9. Educate Educate Create a new platform for the Modern Pizza Collaborate Business Network
  10. Power Info Video Session & Break Connect to the new consumer through quality product and menu development
  11. Welcome
  12. 17 Hudreds Speakers of Ideas! 9 Education sessions 6 Networking Programs
  13. Summit Hashtag # Twitter hashtag to create summit #pizzasummit09 content stream If you tweet make sure to use our tag We can discuss special questions or topics as we get a stream of content throughout the Summit
  14. The Modern Pizza Business We started the Pizza Executive Summit to achieve one simple goal: Allow the pizza industry’s best and brightest minds to collaborate and create an event for just pizza executives. The Collaborator 10 Faces of Innovation #pizzasummit09
  15. Main Session One Executive Boot Camp Become the leader that will propel your pizza business for the next ten years.
  16. Rudy Miick R R Wiley Cerilli Jamie Strobino Nick Sarillo Speakers #pizzasummit09
  17. Most important elements for growth Expansion Innovation Expansion Innovation Marketshare Marketshare 2007 Survey 2009 Survey 21% 27% 27% 52% 21% 52% 1200 US Operators polled over 24 month period - Research by - Food Action Group
  18. Case Study Issues to deal with impacting profit: Effective strategy for growth... (doing right things right) Maximizing Cash FLow (improving cash flow) "Fire Fighting" (constantly) Staff Turnover #pizzasummit09
  19. Case Study - 6 Steps Know who we are and why Anticipatory fiscal systems Communication as a system Hiring as a system Training as a system Commit to ongoing learning #pizzasummit09
  20. Results • < 30% Turnover • $6.5M Annually • $10.79 Guest Check Avg. • 14% Net Profit • 17,000+ Frequent Guests • Team Profit Sharing #pizzasummit09
  21. The Purpose We provide a clean and safe work environment for our guests and team. We honor individual passions and creativity at work and at home. We communicate openly, clearly and honestly. #pizzasummit09
  22. My Digital Life Where I live: Facebook.com Facebook were a country… Population 250 million 3rd largest country in the world (was the 7th in January) Age groups 70% are between 18-34 20% are between 35-54 How I communicate: Digitally Social Websites: Facebook, Twitter Devices: Blackberry, iPhone How I buy things: Online Music- iTunes Travel- Orbitz or JetBlule
  23. Market & Communicate Can I find you? Search Engine Optimization (SEO) Search Engine Marketing (SEM) Pay Per Click Advertising (PPC) Email Marketing Are you talking Are you engaging me? to me? Facebook Twitter Newsletters Promotions #pizzasummit09
  24. E-Commerce Online Ordering Pizza Stats: over $2 billion in online orders (Papa John’s) 50% of orders will be online within a year. 20%-30% are placed online now (Papa John’s and Domino’s Average online order is $7.50 more than telephone Blockheads: Launched online ordering May 1st 1,000+ orders received $25,000 in orders SW 4th fastest growing company in US fastest growing technology company in US Started off with corporate business, now consumer and restaurant websites are the fastest growing areas of our business Partnerships with Zagat, Menupages, TimeoutNY, NYMagazine #pizzasummit09
  25. Are You Ready To Roll? Pizza Executive Summit ‘09
  26. The Concept What are you, and can your Who is your customer? people articulate it in a This guides most decisions from menu to site selection.. simple sentence? Is it replicable? Do you have a mission statement? Uno’s – Living our 5 core ideologies. What are your values? This is your road map.
  27. Systems check list Manuals Forms Tools to help the team win the Your system for imparting game. knowledge and power to your team. Face Time Reporting How you insure your people know How you track and utilize your values information. Recipes and specs Your system to insure consistency #pizzasummit09
  28. The Mission Defines you Gives the staff a sense that they are a part of something bigger then themselves. Keeps you focused #pizzasummit09
  29. Values Create with the team to establish buy in. Enables you to have a road map Protects culture Need to be constantly reinforced Non-negotiable Should fit on a business card #pizzasummit09
  30. Who is your guest It is not always who you think it is. Spend the money on research 1. Surveys External – Can be expensive Internal – Needs to be managed 2. Focus groups How do they use you? #pizzasummit09
  31. Growth Determining if you are Financing – Do you have enough to weather a replicable failure? Independent Teams – can they run on their own with Manpower – Do you have the minimal guidance bench? Reporting – Do you have a Recipes – Are they simple system in place? and documented? Measurement – How do you #pizzasummit09
  32. Manuals Don’t need to reinvent the wheel Can be done internally or by hiring outside consultants (i.e. Elliot Group) Adult based learning format Keep it simple Work in Modules #pizzasummit09
  33. Reporting Keep it mission critical What info can you get from your P.O.S. Weekly Performance summaries Unit performance forecasting Should be produced at unit level
  34. Recipes and Specs Easy to use Documented and photographed Tests and validation forms Ordering guides in place for purchasing Must be non-negotiable Managers need to be tested on specs
  35. Forms Mission critical People power sheet – succession planning Tracking sheets – set to track any programs (i.e.. Local store marketing) Food evaluation sheets – keeps team focused on food quality P.O.’s – Know what you spend Declining budgets – Use like check book #pizzasummit09
  36. Face time Single most effective way to impact culture Be in your units weekly Meet with GM/Chef’s monthly Weekly conference calls Jr. Manager meetings at least twice a year All-staff meetings quarterly New staff orientations #pizzasummit09
  37. Collaboration Questions How this works 1-2-3 Mini executive collaboration breakouts Each table to comeback with one take-away
  38. Collaboration Questions What changes can you make in your operation to reduce turnover? What creative marketing initiatives are you using now? What are you doing to change the culture in your business (customer or crew facing) #pizzasummit09
  39. Power Info Video Session & Break Hiring the right people for the new age pizza business
  40. Main Session Two Greenfusion, New Track to the Profit Line Learn how greening your pizza business could break the bank or make your profits soar!
  41. Paul Barron Tom Miner Tom Miner Moderator Speakers
  42. Will consumer visit green/organic restaurants regardless of price? Use More Use Less Will Use More About the same About the same Not interested 11% 36% 19% 37% 70% 28% 2007 Results 2009 Results 13,000 US Consumers polled over 24 month period, 2007-09 - Research by - Food Action Group
  43. Reason Consumers would pay more or choose Green/Organic Good for me Right Thing to do Good for me Good for eco Good for eco My Kids Right Thing to do My Kids 22% 35% 42% 55% 8% 6% 15% 17% 2007 Results 2009 Results 13,000 US Consumers polled over 24 month period, 2007-09 - Research by - Food Action Group
  44. Consumers willing to pay more? How much more? Consumers Willing to Pay More? 0 12.5 25 37.5 50 No more 6 Up to 5% 26 5-10% more 10-15% more 13 46 15% up 9 2009 Results 13,000 US Consumers polled over 24 month period, 2007-09 - Research by - Food Action Group
  45. Business Case Pizza Fusion #pizzasummit09
  46. Business Case Pizza Fusion Sourcing - 17-18 Distributors for 800 sf Lost time in sourcing New items due lack of supply chain availability Now the issue is too much choice Questioning the green wash issue Local & Community relationship 24 months - still early stages for the restaurant even though the consumer acceptance is high #pizzasummit09
  47. Business Case Pizza Fusion Organic and Local vs Big Agriculture Embrace the core value - my kid is important regardless of economy 3 years ago - Topic of green restaurant had 1467 google results - now there are 78,700,000 GreenWashing or GreenReality? Grading System in California - similar systems on its way - organic claim jumpers #pizzasummit09
  48. Business Case Pizza Fusion Conserve could lead to certification like LEED Third part organic certification Only 11 restaurants in the country are certified organic Menu labeling, USDA A few solutions are out there but limited Peter Mehan - “People don’t want to chew on a mission” #pizzasummit09
  49. Food Industry. Facts. Insights. Consulting. Pizza Executive Summit ‘09 Green & Sustainable Business Practices June 2009 Prepared by: Project #13391
  50. Green & Sustainable Practices Found in Most Aspects of Restaurant Business 51 1. Brand Identity 2. Promotions 3. Unit Design 4. Purchasing 5. Operations Prepared by: #pizzasummit09
  51. Best Practice Chipotle #pizzasummit09
  52. Chipotle: “Food With Integrity” Isn’t a Marketing Slogan “Food With Integrity means… means going beyond distributors to discover how 53 the vegetables are grown, how the pigs, cows and chickens are raised, where the best spices come from.” Pork, Beef & Chicken No antibiotics, ever No added growth hormones, ever Letting pigs exhibit their natural behaviors in open pasture or deeply-bedded pens Chickens have more room to move about than in conventional chicken operations Vegetarian feed with no animal by- products Prepared by:
  53. Best Practice Dunkin’ #pizzasummit09
  54. Dunkin’ Donut opens 1st LEED certified green unit – Oct. 2008 in St. Petersburg, FL 55 Energy efficient materials reduce heating & air conditioning costs 40% Energy efficient lighting and motion sensors installed in areas used less Water efficient plumbing fixtures help save water Waste materials were recycled after the unit’s construction On-site Earthworm Casting facility, a collaboration between Dunkin' Donuts and local company Mother's Organics Prepared by: #pizzasummit09
  55. Vet Suppliers for Hidden Costs to Quality and Environment: Partner for Change 56 Sustainable practices Soil conservation Animal welfare Low/no additives Transportation costs Transportation impact Watchdog ratings Prepared by:
  56. Best Practice McDonald’s
  57. McDonald’s OPS: Better Business Through Effective Environmental Practices 58 Low Oil Volume Fryer (LOV) uses 4% less energy than standard fryers New kitchen lighting systems resulting in savings of 11,000 KWh of electricity annually CO2 detectors assess client traffic density. When few customers are present, the ventilator switches to a lower speed. Results in 15% savings N-flute carton packaging with 40% recycled content Nearly 1 MM liters of used cooking oil were donated in 2008 Prepared by: #pizzasummit09
  58. Collaboration Questions How can you incorporate your sustainability efforts into your marketing plan? How do I buy local and still maintain consistency over multiple operations? What new Green/Organic ideas do you have that could impact your business today?
  59. Cocktail Party and ™ Dinner McCormick & Schmick’s The “The BEST networking event” in the restaurant business” ~ Ed Frechette VP Marketing, Au Bon Pain #pizzasummit09

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