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Keynote - Be Progress


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Powerful keynote presented by Author and Business management expert Dean Lindsay at the 2009 Fast Casual Executive Summit in Dallas, TX

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Keynote - Be Progress

  1. 1. Creative ~ Smart ~ Effective September 14-15 ~ Dallas, TX Brought to you by: 1
  2. 2. WELCOME Twitter Hashtag #fcsummit
  3. 3. Thank You
  4. 4. ISSUE 22 - APR/MAY 09 Summit Address IDEAS & TRENDS FOR THE FAST CASUAL R Paul Barron Publisher & Founder Coming to America Pita Pit 14 Mobile marketing 18
  5. 5. Fast Casual Issue 1 | Oct-Nov 2005 TM 1994 Fast is born Delivering Quality, Experience and Service Burrito Business Soaring 2000 Market Reaches 250 Concepts Freebirds does it their way! Marketing Crescent City FC 2004 your Brand a New Way OP Bayou Blitz Inaugural T 00 Issue Market almost hit 450 Concepts 1 m ers s& over who ! shak the r u k les brea
  6. 6. 2006 The Fast Casual Executive Summit is born Fast Casual Executive Summit Invitation Only Event Place: Ritz Carlton Hotel, Pasadena, California The summit will include some of the brightest Date: Monday and Tuesday, December 4-5 minds in the business, including both operators RSVP: No later than November 20, 2006 and vendors, assessing some of the most pressing needs in the fast-casual restaurant industry. 2007 Fast Casual Alliance is Launched more than 500 Concepts in the U.S. 2009 Market expected to reach 20 Billion in Revenue
  7. 7. Industry News & Info Executive Education Industry Research Peer Collaboration New Media Think Tank Industry Event Organizer Power Networking Trend Analyst Ideas & Innovations Executive Analysis Futurists
  8. 8. Know When
  9. 9. Three types of Fast Casuals will dominate Dips Culdesac Cliff The BEST in the world at what you do
  10. 10. Extraordinary goes to the small group ~ Get through the hard stuff ~ Quit the wrong stuff ~ Stick with the right stuff and have the guts to do it
  11. 11. Prediction ~ Fast Casual will splinter to new segments in the next five years ~ New innovation will create a new category of Casual Gourmet
  12. 12. Keynote Dean Lindsay Working and Winning in a World of Change
  13. 13. with Dean Lindsay
  15. 15. Awesome!
  16. 16. Boosting Sales in Down Times Hiring Quality “Smiles” Doing MORE with LESS Pr ogr ess Securing Capital & Locations Strengthening Employee Morale Encouraging Referrals Cementing Guest Loyalty
  17. 17. All Progress is Change, but IncreasingChange is Progress. NOT all Productivity Boosting Sales Pr ogr ess Strengthening Employee Morale Cementing Customer Loyalty Building Better Leaders
  18. 18. All Progress is Change, but NOT all Change is Progress. “It is not strange ... to mistake change for progress. -- President Millard Fillmore (13th President of the USA)
  19. 19. is to Be Progress
  20. 20. t wha t is l to r esis It is na tura Cha nge. v iewe d as ace w hat l to e mbr It is na tura gre ss. d as Pro is v iewe
  21. 21. All must be positioned Experiences Food AS PROGRESS Leadership Style Ideas Customerminds of Products in the Service those we wish to propel Recommendations Restaurants into positive action.
  22. 22. The Rise of Progress Leadership “If you want to build a ship, don't drum up people together to collect wood and don't assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” -- Antoine de Saint-Exupéry (French Aviator, Poet, & Author of The Little Prince)
  23. 23. Strive to Become Progress Agents
  24. 24. Invest Follow Refer Buy Try Listen Eat Sweep Return Serve Cook Care Clean Lead Buy More Want Lend Think
  25. 25. “Strong reasons make Strong actions.” -- William Shakespeare (The Life and Death of King John)
  26. 26. alized I rn nte Reasons Create Movement.
  27. 27. The Six Ps of Progress
  28. 28. Viktor Frankl, M.D., Ph.D. (1905-1997) • Austrian Neurologist • Holocaust Survivor • One of the greatest European Psychiatrists of the 20th century. • Founder of logotherapy Logos – Greek for reason or meaning.
  29. 29. U.S. Library of Congress named Frankl's Man's Search for Meaning one of the 10 books that “made the most difference in people's lives.”
  30. 30. “As friend, colleague and assistant to Dr. Viktor Frankl for over twenty years, I can confidently shar with you that Dean Lindsay gets it! His ability to integrate the inspirational theories of Dr. Viktor Frankl with contemporary business needs is extraordinary. -- Jay I. Levinson, Ph.D. Former Special Assistant to Dr. Viktor Frankl Actual Quote (Not Actual Photo)
  31. 31. “For the meaning of life differs from man to man, from day to day and from hour to hour. What matters, therefore, is not the meaning of life in general but rather the specific meaning of a person's life at a given moment.” -- Dr. Viktor Frankl
  32. 32.
  33. 33. “Between stimulus and response there is a space. In that space is our power to choose our response.” -- Dr. Viktor Frankl
  34. 34. People choose Progress. How are YOU Progress? YOU = Your Restaurants Your Customer Service Your Marketing Your Leadership Style Your Working Environments YOU
  35. 35. Peace of Mind
  36. 36. Acceptance Composure Contentment Contentment Inner Calmness State of tranquility Quiet Mind Harmony Sleeping easy at night Serenity Absence of Mental Clear Conscience Stress or Anxiety Safety Lack of agitation (Sounds nice, huh?)
  37. 37. Strong Relationships offer peace of mind. Insurance offers peace of mind. Good Benefit Packages offer peace of mind. Money in the Bank offers peace of mind. Good Buzz offers peace of mind. Meaningful Work offers peace of mind. Consistent Food offer peace of mind. Receiving Referrals offers peace of mind.
  38. 38. Delivering Receiving Solid Customer Service offers Peace of Mind.
  39. 39. How do YOU offer the Promise of Peace of Mind? Be Progress.
  40. 40. Pleasure
  41. 41. “Work is either fun or drudgery. It depends on your attitude. I like fun.” -- Colleen Barrett (Southwest Airlines’ former president, with airline since 1971 inception)
  42. 42.
  43. 43. How do YOU offer the Promise of Pleasure? Be Progress.
  44. 44. Profit
  45. 45.
  46. 46. Pro fit ord T he w ma ome s fro c word L atin g me anin ma ke “to s”. gr es pro
  47. 47.
  48. 48. 5. Build Priceless Business Relationships with ssio nals P rofe In this RO OM.
  49. 49. How do YOU offer the Promise of Profit? Be Progress.
  50. 50. Pain Avoidance
  51. 51. Headache Heartache Agony Grief Disappointment Crick Suffering Sting Despair HURT Bitterness Cramp Punishment Misery Distress Torment Aversion Headache Regret Harm Disgust Stress Ache Heartache Worry Discomfort Irritation Trouble Distaste Sadness Unpleasantness Shock Anxiety Tribulation Annoyance Boredom Woundedness Affliction Woe Drag Anguish Nuisance Bother
  52. 52. Helping People Avoid Pain is BIG BUSINESS!
  53. 53. more W hat is l: “And there p ainfu ain't nothing isci pline like regret to S elf-D ret? or Reg remind you you're alive.” -- Sheryl Crow (Prolific Rock & Roller)
  54. 54. How do you offer The Promise of Pain Avoidance? Be Progress.
  55. 55. Prestige
  56. 56. “Everyone has an invisible sign hanging from their neck saying, ‘Make me feel important.’ Never forget this message when working with people.” -- Mary Kay Ash (Founder of Mary Kay)
  57. 57.
  58. 58. Hey Dean. -- Mr. Fast Casual
  59. 59.
  60. 60. What’s your the How do YOU offer Pink Promise of Prestige? Caddy Be Progress.
  61. 61. Power
  62. 62. Clout Brawn CHOICE Leadership Ability Might Influence Muscle Steam Horsepower
  63. 63. “Everything can be taken from a man but one thing: the last of the human freedoms – to choose one's attitude in any given set of circumstances, to choose one's own way.” -- Dr. Viktor Frankl
  64. 64. “A human being is a deciding being.” -- Dr. Viktor Frankl
  65. 65. Three Progress Action Steps from the Work of Dr. Frankl 1.Harness the Freedom of Choice 2. Take Responsibility for Actions 3.Drive Actions by Understanding Goals and Strengths
  66. 66. “Life can be pulled by goals just as surely as it can be pushed by drives.” -- Dr. Viktor Frankl
  67. 67. at dr ives Wh you t he pe ople to pr opel wish int o act ion?
  68. 68. How do you offer the Promise of Power? Be Progress.
  69. 69.
  71. 71. ro gr es s. B eP
  72. 72. BREAK BY Back at 2:00 Sharp