Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Measuring Effectiveness of Social Media

Presented at the annual meeting of the American Educational Research Association, NYC, March 2008

  • Be the first to comment

  • Be the first to like this

Measuring Effectiveness of Social Media

  1. 1. Measuring Effectiveness of Social Media Paul Baker Wisconsin Center for Education Research
  2. 2. <ul><li>How can new online tools help me communicate research? </li></ul><ul><li>What are ‘social media’? </li></ul><ul><li>What is Web 2.0? </li></ul>
  3. 3. ‘Social media’ provide… <ul><li>more outlets </li></ul><ul><li>more resources </li></ul><ul><li>a wider network </li></ul><ul><li>more rapid communication </li></ul>
  4. 4. Overview <ul><li>A. Tools for production </li></ul><ul><li>B. Tools for monitoring </li></ul><ul><li>C. Tools for measurement </li></ul><ul><li>D. Outcomes </li></ul><ul><li>E. Next steps </li></ul>
  5. 5. A. Tools for production <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Social tagging & bookmarking </li></ul><ul><li>SlideShare </li></ul>
  6. 6. Blogs
  7. 7. <ul><li>Engage journalists and practitioners in conversation </li></ul><ul><li>Provide a forum for sharing resources via links, tags, blogroll </li></ul><ul><li>Boost recognition for your institution </li></ul>
  8. 8. Podcasts
  9. 9. <ul><li>Like radio, except available at user’s convenience </li></ul><ul><li>Content accessible for visually impaired </li></ul>
  10. 10. Social bookmarking
  11. 11. Del.icio.us = community
  12. 12. <ul><li>Bookmark and share content you have found, or developed </li></ul><ul><li>Follow others’ bookmarks to find new resources and outlets </li></ul>
  13. 13. Tags: Blogs
  14. 14. Tags: Technorati
  15. 15. Tags: Slideshare
  16. 16. Tags: Flickr
  17. 17. Tags: YouTube
  18. 18. B. Tools for monitoring <ul><li>Alerts </li></ul><ul><li>Watchlists </li></ul><ul><li>News aggregators </li></ul>
  19. 19. Alerts
  20. 20. Watchlists
  21. 21. News aggregators
  22. 22. C. Tools for measurement <ul><li>Wordpress stats </li></ul><ul><li>SiteMeter stats </li></ul><ul><li>Feedburner stats </li></ul>
  23. 23. Wordpress
  24. 24. SiteMeter
  25. 25. Feedburner
  26. 26. D. Outcomes <ul><li>These tools have provided me with: </li></ul><ul><li>More information sources </li></ul><ul><li>More dissemination outlets </li></ul><ul><li>A wider network of communicators and practitioners </li></ul><ul><li>Fresh approaches to communication </li></ul>
  27. 27. E. Next steps <ul><li>Given your content, your audience, and your time. . . . . . which production tool could best help you further disseminate your research? </li></ul>
  28. 28. <ul><li>. . . which monitoring tool could best help you track the web for your interests and to track the use of your online content? </li></ul>
  29. 29. <ul><li>. . . which measurement tool could best help you track the use of your content? </li></ul>
  30. 30. More resources <ul><li>RSS for Educators. Blogs, Newsfeeds, Podcasts, and Wikis in the Classroom </li></ul><ul><li>John G. Hendron. ISTE, 2008. 308 pp. </li></ul><ul><li>Web 2.0: New Tools, New Schools. </li></ul><ul><li>Gwen Solomon and Lynne Schrum. ISTE, 2007. 270 pp. </li></ul><ul><li>Strategies and tools for corporate blogging. </li></ul><ul><li>John Cass. Elsevier/ Butterworth-Heinemann, 2007. 224 pp. </li></ul><ul><li>Wikinomics: How mass collaboration changes everything. </li></ul><ul><li>Don Tapscott and Anthony D. Williams. Portfolio/Penguin, 2007 </li></ul><ul><li>Public Relations Theory II </li></ul><ul><li>Edited by Carl H. Botan and Vincent Hazelton. Lawrence Erlbaum, 2006 </li></ul><ul><li>Public Relations: Critical Debates and Contemporary Practice. </li></ul><ul><li>Edited by Jacquie L’Etang and Magda Pieczka. Lawrence Erlbaum, 2006 </li></ul>
  31. 31. <ul><li>Assessing Organizational Communication: Strategic Communication Audits </li></ul><ul><li>Cal Downs & Allyson Adrian. Guilford Press, 2004, 292 pp. </li></ul><ul><li>The Handbook Of Communication Audits For Organizations, </li></ul><ul><li>Edited by Owen Hargie and Dennis Tourish . Routledge, 2002, 2002, 2004 </li></ul><ul><li>Building Bridges with the press: A guide for educators, </li></ul><ul><li>Julie Blair. Education Week Press, 2004. </li></ul><ul><li>Public Relations on the Net </li></ul><ul><li>Shel Holtz. American Management Association, 2nd ed., 2002. </li></ul><ul><li>Blogging for Business: Everything you need to know and why you should care </li></ul><ul><li>Shel Holtz, Ted Demopoulos. Kaplan Publishing, 2006. 247 p. </li></ul><ul><li>Naked Conversations: How blogs are changing the way businesses talk with customers. </li></ul><ul><li>Robert Scoble, Shel Israel. Wiley, 2006. 251 p. </li></ul>
  32. 32. <ul><li>Thank you </li></ul>

×