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Episode 94 - International Aviation Marketing

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John and I cover the basics of why, where and how aviation companies should consider marketing their products and services internationally.

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Episode 94 - International Aviation Marketing

  1. 1. Episode 94
 Interna0onal Avia0on Marke0ng Why, Where, and How?
  2. 2. ABCI 2
  3. 3. #Hashtag! • #AvGeekMarke0ng • We will reply to every tweet. 3
  4. 4. Big Ideas • Reasons US avia0on companies might consider selling their products interna0onally. • Places to consider marke0ng your products • Methods to use for interna0onal marke0ng 4
  5. 5. Why Sell Outside the US? 5
  6. 6. Reasons for 
 Interna0onal Avia0on Marke0ng • You sell older aircraQ (or products or services for older aircraQ) 6
  7. 7. Older Turboprops 7
  8. 8. Compe00on 8
  9. 9. Markets to Consider • hYps://www.slideshare.net/reyyandemir/global-fleet-and-mro-market-forecast-trends-and • hYps://gama.aero/wp-content/uploads/2016-GAMA-Databook_forWeb.pdf 9
  10. 10. Methods to Consider • Trade Shows • Digital Marke0ng • Search Engine Op0miza0on/
 Website Transla0on 10
  11. 11. Methods to Consider 11
  12. 12. Digital Marke0ng 12
  13. 13. Search Engine Op0miza0on
 /Website Adjustments 13
  14. 14. ABCI Clients that 
 Market Interna0onally • Yvan Boniface - Aero Expo Panama Pacifico • Hal Stephens - Sapphire Avia0on Solu0ons • C&L Avia0on • Paxton Calvanese - wx24Pilot • Airline Pilot Gateway • Francis Avia0on • XSpec Avia0on 14
  15. 15. Subscribe to our podcast! • ` 15 Please Subscribe on iTunes Leave a review!

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