Driving Success through
Value Innovation
Mix Your PASSION with Your Business!
The Worlds No1
Business Growth Community™
Meet some of Our Franchise Mentors
Battle of the Business Models…
A Business has ONLY 2 Functions…
It’s Tetrahedron Time!
3xVI
Service
Well Done – What’s Next?
Innovators
2.5%
Early
Adopters
13.5%
Early
Majority
34%
Late
Majority
34%
Laggards
16%
Time
PercentageofAdopters
Innovate!...
Red Oceans = The Known & DANGER!
So…how can YOUR Business…
Innovation leads to Blue Oceans
Spitfire Squadron!
Innovation must drive VALUE…
Business Costs
Buyer Experience
VALUE
Redefine Your Model…
Time to Look…UP and tap into…
Right Model = Massive Returns!
Innovation thats ADDED Value…
“My Business is Up 44% after
we followed what my
Coach, Paul Avins said and
put Marketing Sy...
It’s Tetrahedron Time!
3xVI
Service Products
Innovate with a Strategic
Product Staircase…
£
?
Strategic Innovation is Worth Billions!
Product Innovation = Rapid Growth!
Design Innovation = Brand Explosion!
Create Experiences – Don’t Sell Products!
Growth is hidden in Frustrations of
Your NON Customers…
How do you get Non Golfers to Play..?
How do you get Non Golfers to Play..?
It’s Tetrahedron Time!
3xVI
Service Products
M’kting
Get Clear on Your Who, What, Why…
Make Your Business Remarkable so
People Talk about on Social Media…
How to Manage the Flow of Ideas …
Fast & Easy
to Implement
Profits up by
350% in 18
months!
The Critical Business Lesson ...
Profit
Profit
is a Direct Result of
Repeat Customers
Slides at Slideshare.Net/PaulAvins
Remember…
Driving Success through Value Innovation.1
Driving Success through Value Innovation.1
Driving Success through Value Innovation.1
Driving Success through Value Innovation.1
Driving Success through Value Innovation.1
Driving Success through Value Innovation.1
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Driving Success through Value Innovation.1

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My Keynote Presentation slides for the Fix Auto Franchise annual Conference in Birmingham, England.

The brief was to deliver a fast paced, content filled 45 min presentation that reflected the challenges in the market and gave ideas, models and examples of how to tapp Opportunities.

I used Business Wealth Club Members as well as my Private coaching clients as great examples, plus some powerful brand case studies from companies like Range Rover and Apple.

All finished off with some fun Videos to bring everything to life and put a smile on the delegates faces.

Feedback was VERY positive from the delegates and the client and I had a great time. Look forward to returning next year :-)

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  • Get Permission to Go FAST and do my Thing!
  • Attention! – Make Sue you replace Main Logo with YOUR Club Specific Logo!!Global Brand – Local CommunityWelcome everybody into the room with High Energy – “Grab a Seat, Grab a Seat – We have Lots of great information to share…”Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC before?How many of you as Visitors is this your first Open Day?
  • Amazon Vs Book Stores…
  • DEMO with Tripod!
  • Competition is within the existing market spaceFocus is on existing customers …Accept structure of existing industry – so spend time fighting to divide existing demand
  • How DO You or CAN You be disruptive…Ebay…
  • New Markets & New DemandCompetition is irrelevant Focus on non-customersI am going to have my strategy shape the structure of my environment
  • Value innovation is created in the region where a company’s actions favorably affect both its cost structure and its value proposition to buyers. Cost savings are made by eliminating and reducing the factors an industry competes on. Buyer value is lifted by raising and creating elements the industry has never offered. Over time, costs are reduced further as scale economies kick in due to the high sales volumes that superior value generates.
  • Oxford Member Result: Barry (The one holding the Olympic Medals)Sales up 445 After putting Marketing Systems in Place including CRM Software & Text Marketing
  • DEMO with Tripod!
  • Use the P1 / P2 / P3 – MacDonalds Plan..
  • When the New McClaren Super Car was Announced and people knew they were only making a limited number per year – Demand Shot up even though there was already a 2 year waiting list and a Deposit of £50,000.Concord Sales TOOK Off when BA Announced they we taking it out of service New Iphone / iPad in White – Perteck Watchches -
  • Tier 3 Customers: “The Evoque was developed specifically to broaden the appeal of the brand to younger, urban and design-conscious customers without compromising on performance”.Raising Buyer Value:‘If we want to grow this brand we must recognise that design is a differentiator in the marketplace. Great design is a gateway to customer desirability because it is the factor that makes the most significFunctional / Emotional Orientation“design is the thing which hits you in the face and resonates on an emotional level.”
  • Good morning & welcome to TBWC Open Day! - ASK Two Questions: How many have been to a BWC Open Day before?How many of you as Visitors is this your first Open Day?
  • Can’t think Creativity in your Day to Day Environment!
  • DEMO with Tripod!
  • Targets, Number of Leads per week, per lead source etcTell the Story of JJ & Me Buying the Blue Ray Player…
  • Who they are & what Platforms they hang out on?
  • Driving Success through Value Innovation.1

    1. 1. Driving Success through Value Innovation
    2. 2. Mix Your PASSION with Your Business!
    3. 3. The Worlds No1 Business Growth Community™
    4. 4. Meet some of Our Franchise Mentors
    5. 5. Battle of the Business Models…
    6. 6. A Business has ONLY 2 Functions…
    7. 7. It’s Tetrahedron Time! 3xVI Service
    8. 8. Well Done – What’s Next?
    9. 9. Innovators 2.5% Early Adopters 13.5% Early Majority 34% Late Majority 34% Laggards 16% Time PercentageofAdopters Innovate! Commodity Target the 47.5% Who Value Innovation!
    10. 10. Red Oceans = The Known & DANGER!
    11. 11. So…how can YOUR Business…
    12. 12. Innovation leads to Blue Oceans
    13. 13. Spitfire Squadron!
    14. 14. Innovation must drive VALUE… Business Costs Buyer Experience VALUE
    15. 15. Redefine Your Model…
    16. 16. Time to Look…UP and tap into…
    17. 17. Right Model = Massive Returns!
    18. 18. Innovation thats ADDED Value… “My Business is Up 44% after we followed what my Coach, Paul Avins said and put Marketing Systems in Place!”
    19. 19. It’s Tetrahedron Time! 3xVI Service Products
    20. 20. Innovate with a Strategic Product Staircase… £ ?
    21. 21. Strategic Innovation is Worth Billions!
    22. 22. Product Innovation = Rapid Growth!
    23. 23. Design Innovation = Brand Explosion!
    24. 24. Create Experiences – Don’t Sell Products!
    25. 25. Growth is hidden in Frustrations of Your NON Customers…
    26. 26. How do you get Non Golfers to Play..?
    27. 27. How do you get Non Golfers to Play..?
    28. 28. It’s Tetrahedron Time! 3xVI Service Products M’kting
    29. 29. Get Clear on Your Who, What, Why…
    30. 30. Make Your Business Remarkable so People Talk about on Social Media…
    31. 31. How to Manage the Flow of Ideas … Fast & Easy to Implement
    32. 32. Profits up by 350% in 18 months!
    33. 33. The Critical Business Lesson ... Profit Profit is a Direct Result of Repeat Customers
    34. 34. Slides at Slideshare.Net/PaulAvins
    35. 35. Remember…

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