Do your ‘push’ communications
  support your intranet?




   How to use ‘push’ to successfully
   drive employees to your...
You’re unlocking the treasure…
But did they even notice the map?
Agenda

1. The “Push” Paradox

2. Plan your Push messaging

3. Achieving the Right Channel Mix

4. New Channels

5. Case S...
The Push Paradox




 “…employee communicators have a bit of a
problem: namely, there‟s a real good chance
nobody is going...
The Push Paradox cont’d

“We need to „push‟ out information that explains
          WHAT the business is doing,
          ...
Intent of Push Communications


                                        We’re stuck
                                      ...
Agenda

1. The “Push” Paradox

2. Plan your Push Messaging

3. Achieving the Right Channel Mix

4. New Channels

5. Case S...
5 Key Elements for Plan

Measurable Goals

Context

Audience

Message

Channels
Detailed, Measurable Goals
CONTEXT: Current state of affairs

• Existing Resources?
• Quality of your Push right now
      Easy to read?
  •
      Ha...
AUDIENCE
Where are they at?
• Is your message important or useful to them?
• What do they care about right now?
• What cop...
MESSAGE*

     Make it fresh
•
     Essentials only
•
     Consistent structure
•
     Overview for context
•
     Use sev...
CHANNELS

                              I.M.
                              Digital Signage
                              E...
Agenda

1. The “Push” Paradox

2. Plan your Push Messaging

3. Achieving the Right Channel Mix

4. New Channels

5. Case S...
Channel Mix Criteria


• Cuts through?

• Appropriate?

• Media-rich?

• Targeted?

• Measurable?
Cuts Through?
       High                Med                 Low

• face-to-face     • Screensavers      • email
  trainin...
Media-Rich?
     Words/Text              Image-rich          Interactive

•   Desktop tickers    •   screensavers      • f...
Agenda

1. The “Push” Paradox

2. Plan your Push Messaging

3. Achieving the Right Channel Mix

4. New Channels

5. Case S...
Emerging broadcast Channels




    Microblogs       Desktop messaging    Mobile Device
Yammer, present.ly    Alerts, scro...
Emerging Broadcast Channels




    Screensavers        Digital Signage          E-mags
 New options enable    Cost coming...
Agenda

1. The “Push” Paradox

2. Plan your Push Messaging

3. Achieving the Right Channel Mix

4. New Channels

5. Case S...
Vodafone Business Overview

• Customer-focused

• Flat structure

• Decision-making close
  to the customer

• Empowered a...
Specific Internal Communications
            Objectives

• Free up meetings

• Increase intranet usage

• Involve staff, b...
The Tool Kit

Snap Shots – Screensavers


The Lot – Interactive e-newsletter


Snap Alert – Pop ups


Snap Ticker – RSS-en...
Win tickets to the Godfather of
           Stand Up comedy!




Press any key for next slide
          Sequence running…
Use any key for next slide
A Review of Vodafone’s Objectives

Measure and benchmark attitudes

Free up team meetings from 'house keeping'

Help peopl...
Takeaways



Measureable
Goals
Plan your
Push
Build a
Fresh
Channel Mix
THANK YOU,




                          and please sign up for our free April webinar:
                        Communicat...
Upcoming SlideShare
Loading in …5
×

Push Comms For Intranet Ragan Webinar Mar 24v3

1,729 views

Published on

20-minute presentation we did at the March 24th Intranet Tour Virtual Conference, held by Ragan Communications.

Published in: Business, Technology
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,729
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
48
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Push Comms For Intranet Ragan Webinar Mar 24v3

  1. 1. Do your ‘push’ communications support your intranet? How to use ‘push’ to successfully drive employees to your resources for Intranet Tour Webinar, March 24, 2008, www.ragan.com
  2. 2. You’re unlocking the treasure…
  3. 3. But did they even notice the map?
  4. 4. Agenda 1. The “Push” Paradox 2. Plan your Push messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  5. 5. The Push Paradox “…employee communicators have a bit of a problem: namely, there‟s a real good chance nobody is going to CHOOSE to see our stuff. Yet we have stuff they need to see.” Steve Crescenzo, Consultant
  6. 6. The Push Paradox cont’d “We need to „push‟ out information that explains WHAT the business is doing, and WHY it is doing it . . . and then use interactive social media tools to get employees to start talking about HOW they‟re going to help make it happen.” Steve Crescenzo, Consultant
  7. 7. Intent of Push Communications We’re stuck here 1. Get their Attention 2. Build Knowledge 3. Drive Action/Change
  8. 8. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  9. 9. 5 Key Elements for Plan Measurable Goals Context Audience Message Channels
  10. 10. Detailed, Measurable Goals
  11. 11. CONTEXT: Current state of affairs • Existing Resources? • Quality of your Push right now Easy to read? • Haphazard? • Consolidated? • SPAM ? • • Past measurements, results?
  12. 12. AUDIENCE Where are they at? • Is your message important or useful to them? • What do they care about right now? • What coping strategies are they using to overcome info overload?
  13. 13. MESSAGE* Make it fresh • Essentials only • Consistent structure • Overview for context • Use several mediums • (text, image, table, video…) Invite interaction • *based on IABC Research Report: Preparing Messages for Information Overload Environments,” Eppler/Mengis, 2009.
  14. 14. CHANNELS I.M. Digital Signage E-Bulletin Boards RSS Posters Print pubs Videos Wikis Team Meetings Leader Visits Conferences Letters to Staff
  15. 15. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  16. 16. Channel Mix Criteria • Cuts through? • Appropriate? • Media-rich? • Targeted? • Measurable?
  17. 17. Cuts Through? High Med Low • face-to-face • Screensavers • email trainings • IM • microblog/Tweets • team champions • voicemails • posters • conferences • SMS campaigns • blogs, forums • launch packs • print mags • html bulletins • desktop • digital signage • podcasts tickers/alerts • video • Q&As • leader visits • staff letter • teaser mailings • team meetings
  18. 18. Media-Rich? Words/Text Image-rich Interactive • Desktop tickers • screensavers • face-to-face trainings • Microblog/tweets • posters • blogs, forums • Plain email • print mags • Q&As • IM • digital signage • online training • SMS/Texting • video • team champions • podcasts • teaser mailings • team meetings • staff letter • Conferences • leader visits • Voicemail • Launch packs broadcast • html bulletins
  19. 19. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  20. 20. Emerging broadcast Channels Microblogs Desktop messaging Mobile Device Yammer, present.ly Alerts, scrolling SMS, tickers PDA apps
  21. 21. Emerging Broadcast Channels Screensavers Digital Signage E-mags New options enable Cost coming down, Highly visual, low targetable, content interface touch, staff click-thru-enabled, easier to use generated, desktop easy to change delivery
  22. 22. Agenda 1. The “Push” Paradox 2. Plan your Push Messaging 3. Achieving the Right Channel Mix 4. New Channels 5. Case Study
  23. 23. Vodafone Business Overview • Customer-focused • Flat structure • Decision-making close to the customer • Empowered and engaged staff
  24. 24. Specific Internal Communications Objectives • Free up meetings • Increase intranet usage • Involve staff, build engagement • Build community spirit • Centrally manage communications • Targeted communications that fit with work flows
  25. 25. The Tool Kit Snap Shots – Screensavers The Lot – Interactive e-newsletter Snap Alert – Pop ups Snap Ticker – RSS-enabled scrolling feeds Snap Quiz – Interactive quiz Snap Survey – Interactive survey
  26. 26. Win tickets to the Godfather of Stand Up comedy! Press any key for next slide Sequence running…
  27. 27. Use any key for next slide
  28. 28. A Review of Vodafone’s Objectives Measure and benchmark attitudes Free up team meetings from 'house keeping' Help people find information they require on the intranet Involve staff, build engagement and community spirit Timed, targeted communications that fit with work flows Centrally manage the communication process
  29. 29. Takeaways Measureable Goals Plan your Push Build a Fresh Channel Mix
  30. 30. THANK YOU, and please sign up for our free April webinar: Communicate to Help-not-Hinder your Salesforce- how broadcast communications can reduce sales cycles, drive promotions, and increase engagement. www.cutthroughcommunications.com Paula Cassin 1.805.715.0300. Twitter: paulacassin. LinkedIn: paulacassin for Intranet Tour Webinar, March 24, 2008, www.ragan.com

×