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Are You
Building
A Great
Product? The Checklist
@paulamarttila
Startup’s
Biggest
Hurdle Is
To Overcome
@paulamarttila
Indifference
Copyright:
@gapingvoid
Go buy his art! @paulamarttila
Ready?
Let’s Start
@paulamarttila
Are
You
Passionate?
@paulamarttila
If
YES
Then
Keep
Working!
@paulamarttila
If
NOPE
Then Join
Someone
Who Is!
@paulamarttila
Are
You
Solving
A Real
Problem?
Or Merely
Selling Soil
In A Can
For €10?
@paulamarttila
#NiceToHave
(Greek Basil Seeds & Soil)
Cool
vs.
Valuable
Does
Your
Product
Communicate
Its Vision?
@paulamarttila
Vision Keeps
You Focused
No Vision,
No Brand
@paulamarttila
Are You Really
10X Better Than
Existing Solutions?
@paulamarttila
a.k.a
The
Switching
Costs
What In Your Product Makes A Customer To Go From
“I Like You” To “I Need You” To ...
Are
You
Building
Together
With Me?
@paulamarttila
@paulamarttila
But Are
You Adding
True Value?
Or Are You
Just Adding
Features?
#FeatureWars
@paulamarttila
Mobile
Isn’t About
Mobile
Are Decisions
Based On
Delivering Core
CustomerValue?
It’s Never
Just About
The P...
@paulamarttila
Virtual Reality
Isn’t About
Virtual Reality
It’s Always About
Delivering Core
Customer Value
Just Like
It’s...
@paulamarttila
Do You
Genuinely
Care For
Details?
Will You
Fight For
My Privacy
& Security?
@paulamarttila
“I’m no expert, !
but that sounds like bullsh#t”
Are You
Educating
The Market
On The New?
@paulamarttila
E.g. Food
Education
Payments
Transportation
Crowd Funding
Access E...
Do
You
Have
Intellectual
Honesty?
@paulamarttila
“Nope. Hipster nonsense.”
@paulamarttila
Didn’t
Answer
YES
To All?
No Worries:
Toolkit For Building A Great Product
http://wp.me/po8eb-2im
@paulamar...
@paulamarttila
All YES?
Congrats,
You’re
Building
A Great
Product!
Now Back To Work.
@paulamarttila
http://paulamarttila.com
paula.marttila@gmail.com
https://twitter.com/paulamarttila
http://www.linkedin.com...
@paulamarttila
RECOMMENDED READ & WATCH
Are You Building A Great Product?
The Checklist http://wp.me/po8eb-1iD The Toolkit...
@paulamarttila
Nobody cares by Gapingvoid: http://www.gapingvoidart.com/images/nobody-cares_1.gif!
Japanese toilet :https:...
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Are You Building A Great Product? The Checklist incl. The Toolkit

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Don't die the slow death of irrelevance, build a great product instead! These are the ten things I've learned to look for in a great product, and I've put together the master toolkit with tangible advice by Des Traynor of Intercom and Mikael Cho of Crew amongst others to help you achieve them. Heavily inspired by the grind behind Miles Ahead, directorial debut of Don Cheadle, a great movie and a great product.
The Checklist: http://wp.me/po8eb-1iD
The Toolkit: http://wp.me/po8eb-2im

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Are You Building A Great Product? The Checklist incl. The Toolkit

  1. 1. Are You Building A Great Product? The Checklist @paulamarttila
  2. 2. Startup’s Biggest Hurdle Is To Overcome @paulamarttila Indifference
  3. 3. Copyright: @gapingvoid Go buy his art! @paulamarttila Ready? Let’s Start
  4. 4. @paulamarttila Are You Passionate?
  5. 5. @paulamarttila If YES Then Keep Working!
  6. 6. @paulamarttila If NOPE Then Join Someone Who Is!
  7. 7. @paulamarttila Are You Solving A Real Problem?
  8. 8. Or Merely Selling Soil In A Can For €10? @paulamarttila #NiceToHave (Greek Basil Seeds & Soil) Cool vs. Valuable
  9. 9. Does Your Product Communicate Its Vision? @paulamarttila Vision Keeps You Focused No Vision, No Brand
  10. 10. @paulamarttila Are You Really 10X Better Than Existing Solutions?
  11. 11. @paulamarttila a.k.a The Switching Costs What In Your Product Makes A Customer To Go From “I Like You” To “I Need You” To “OK!” And Make The Switch?
  12. 12. Are You Building Together With Me? @paulamarttila
  13. 13. @paulamarttila But Are You Adding True Value? Or Are You Just Adding Features? #FeatureWars
  14. 14. @paulamarttila Mobile Isn’t About Mobile Are Decisions Based On Delivering Core CustomerValue? It’s Never Just About The Platform Itself
  15. 15. @paulamarttila Virtual Reality Isn’t About Virtual Reality It’s Always About Delivering Core Customer Value Just Like It’s Never Just About The Platform Itself
  16. 16. @paulamarttila Do You Genuinely Care For Details?
  17. 17. Will You Fight For My Privacy & Security? @paulamarttila “I’m no expert, ! but that sounds like bullsh#t”
  18. 18. Are You Educating The Market On The New? @paulamarttila E.g. Food Education Payments Transportation Crowd Funding Access Economy Smart Homes & Cities Health & Quantified Self
  19. 19. Do You Have Intellectual Honesty? @paulamarttila “Nope. Hipster nonsense.”
  20. 20. @paulamarttila Didn’t Answer YES To All? No Worries: Toolkit For Building A Great Product http://wp.me/po8eb-2im @paulamarttila
  21. 21. @paulamarttila All YES? Congrats, You’re Building A Great Product! Now Back To Work.
  22. 22. @paulamarttila http://paulamarttila.com paula.marttila@gmail.com https://twitter.com/paulamarttila http://www.linkedin.com/in/paulamarttila Thank You
  23. 23. @paulamarttila RECOMMENDED READ & WATCH Are You Building A Great Product? The Checklist http://wp.me/po8eb-1iD The Toolkit http://wp.me/po8eb-2im Steve Jobs, Apple, On Vision And Customer Experience: https://www.youtube.com/watch?v=FF-tKLISfPE https://paulamarttila.wordpress.com/2011/10/21/does-your-product-communicate-its-vision/ Jeff Bezos, Amazon, On Obsessing Over Customers And Key Learnings From Building Amazon: https:// www.youtube.com/watch?v=-hxX_Q5CnaA Daniel Ek, Spotify, On Focus, Competition And Care For Details: https://www.quora.com/How-will-you-compete-as-Amazon-Google-incl-YouTube-Apple-etc-strengthen-and- expand-the-scope-of-their-respective-lock-in/answer/Daniel-Ek https://www.quora.com/What-are-some-early-decisions-that-were-key-to-Spotifys-success/answer/Daniel-Ek Des Traynor, Intercom, On Product Management, Delivering Magic and Keeping Your Product Alive: https://www.youtube.com/watch?v=s7O3_tRB5t4 , https://www.youtube.com/watch?v=IN7hsIGUtHU https://www.youtube.com/watch?v=DINfWpHHpzs Mikael Cho, Crew, On The Process Of Building A Product People Love: https://medium.com/swlh/every-mistake-we-made-building-the-last-version-of-our-product-7b086cb8ae77#. 1o79id8k3
  24. 24. @paulamarttila Nobody cares by Gapingvoid: http://www.gapingvoidart.com/images/nobody-cares_1.gif! Japanese toilet :https://www.flickr.com/photos/paulamarttila/5204393002! Chocolate Mobiles: https://www.flickr.com/photos/paulamarttila/! Virtual Reality TV4: https://paulamarttila.com! Miles Davis, Miles Ahead: https://paulamarttila.com courtesy of https:// www.milesdavis.com/miles-ahead/! Greek Soil in a Can: https://www.flickr.com/photos/paulamarttila/2617273795! Cookies: https://paulamarttila.wordpress.com/2010/09/01/the-economy-of-free-or-how-to- get-people-help/! Helping hands: http://www.flickr.com/photos/theloushe/3696494100/! Puzzle: https://www.flickr.com/photos/acoustic_punk_sound/2318690019! Nasa Lego "Build The Future”: https://www.flickr.com/photos/nasahqphoto/5161639791! Awesome: http://www.flickr.com/photos/torley/3674050796/! Neil Young, Are You Passionate: http://www.neilyoung.com/! Jon Stewart, The Daily Show: http://www.cc.com/shows/the-daily-show-with-jon-stewart! Tina Fey, Tracy Morgan, 30 Rock: http://www.nbc.com/30-rock! Tim Gunn, Project Runway: http://www.marieclaire.com/fashion/news/a13458/got-a-fashion- problem-tim-gunn-will-help-you-fix-it/! Steve Carrell, Paul Rudd, Anchorman: http://www.imdb.com/title/tt0357413/ IMAGE CREDITS

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