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Presentation for the GLAM-WIKI 09 conference
access: unlocking our content GLAM-WIKI 2009 paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices access:unlocking our content access: unlocking our content access: unlocking our content Flickr Commons + beyond
Powerhouse Museum photography audio visual photo library image resource centre rights & permissions
Digital, Social & Emerging Technologies web, learning technologies, library, visual & digitisation services
pic of photo library produce a lot of stuff Flickr screen grab
some goes in the gallery photography by Marinco Kojdanovski photography by Jean-Francois Lanzarone
most goes online
some goes to other sites
two accounts Flickr screen grab
The Learning Federation The Learning Federation screen grab
we make our content available
Flickr screen grab
aim: to make our content available for free for EDUCATIONAL purposes photography by Marinco Kojdanovski
on april 8th 2008 we took a *risk* because we wanted our content to be AVAILABLE Photography by Jean-Francois Lanzarone
released images under no known copyright restrictions Flickr screen grab Flickr screen grab
Flickr screen grab
....make these collections even richer. to Flickr screen grab
& get to know our community....
Flickr screen grab Flickr screen grab
We had not done an OPEN ACCESS project before this some thought it risky and we would lose CONTROL photography by Perpetual Sunset
high value, sydney centric, sold copies, rarely exhibited, no major publication, not known for photographic content no measures Flickr screen grab
big ? how will this affect sales
we did expect visitation to be high lots of tagging comments
in the first four weeks 40,000 views 230 contacts 2500 + tags
now over one million views on 1200 images Flickr screen grab
pull tags back to our website
what happened in Flickr to change policy about better access for the EDUCATION sector ?
we saw innovation Paul Hagon
we saw location identification ? Flickr screen grab Flickr screen grab
Flickr screen grab Flickr screen grab Domain screen grab
we made CONNECTIONS with this contact
numerous accounts of citizen research Image courtesy Randwick City Library Services Photography by Sutto Flickr screen grab Flickr screen grab
Mala Gabrielle Sutto shared stories on Photo of the Day
our content was re-used & shared with us photo by shealo
we developed partnerships ABC screen grab
all this happened on a very small % of our content
what could happened if we released lots of content FREELY for non-commercial applications?
now back to sales
does increased visitation PROMOTE sales? and what VALUE do we place on promotion &
second a guess income from reproduction rights is low compared to other income streams across other areas of organisation
there is never profit.......
traditional image licensing models based on print publication Photography by Paula Bray not sufficient are they going to see us into the future?
photography by Lastaii we are not as fast as Flickr
1 click 2 click Flickr screen grab Flickr screen grab
so why do OPEN ACCESS? enable rich research encourage innovation photography by mag3737
Australian schools: payed $50,000,000 in 2006 part VB statutory licensing jumped $10,000,000 from 2005 photography by DennisSylvesterHurd reduce copying fees for education
there are complications photography by pfffpustekuchen no fair use fair dealing = limited S200AB new provision?
this is not new AMICO screen grab ARTSTOR screen grab Victoria & Albert Museum screen grab
Creative Commons screen grab
investigate the new provisions in the copyright act review acquisition license agreements options for copyright holders Due to the Commons on Flickr
currently working on a NEW model...
we realise there needs to be income other options photography by 1 Adam
to benefit the EDUCATION sector pic of thinkspace photography by Jean-Francois Lanzarone
this initiative has made us rethink access initiated by George Oates 2008 Flickr screen grab
thank you paula bray manager, visual & digitisation services [email_address] www.powerhousemus eum.com/imageserices s Powerhouse Museum photographers all Flickr members using Creative Commons licenses