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Paula Brand, MS, CPRW, GCDF, JCTC
Brand Career Management
paulabrand.com
@brandcareermgmt
Creating context:
Career management & job search today
Why is social media critical in job search?
Utilizing the power of LinkedIn:
Using LinkedIn to enhance your job search
Increasing your chances of being found
Before & after example
Q & A
• “Because every job is temporary”
(careerealism.com)
• Average job lasts 4.1 yrs (bls.gov)
• You MUST take charge of your own
career
• Create your own opportunities by
being proactive and helpful to others
Opportunity dances with those
already on the dance floor
Social media can help you take control of your
career and create opportunities
Recruiters and Hiring Professionals are using social
media to seek out, screen, recruit and hire
candidates on a daily basis!
Though there are many social media sites…
LinkedIn is a must for
a professional presence
Do you or your company use (or plan
to use) social networks/social media
to support your recruitment efforts?
Jobvite Social Recruiting Survey results 2012
Jobvite Social Recruiting Survey results 2012
Twitter 15%
Jobvite Social Recruiting Survey results 2012
 #1 Search for Jobs
 #2 Follow & research target Companies
 Share knowledge, articles & information
 Showcase your projects & research (add projects
and publications section)
 Position yourself as a expert
 Make connections: track down current colleagues,
former supervisors and seek out leaders in your
field
Medimmune
 Get yourself a “vanity URL”
 Complete ALL sections of your profile
(picture (9x), past experience (7x),
education, skills and summary)
 Use keywords in Headline, Summary and
Skills & Experience sections
 Join and interact within Groups (jobs may
be posted in Groups)
Changed to a vanity URL
www.linkedin.com/in/kevinvannella
Auto
assigned
URL
HEADLINE
Go to my blog post to see how to get a vanity URL
http://paulabrand.com/?p=172
My Groups
We learned
1) How to look for job paid postings
2) How to research companies (information about
the employer & past and current employees
We saw
1) A sample profile with key sections
2) How to look up group information
 Personalize your invitations! Apps don’t allow
personalization
 Make at least 50 connections
 Manipulate security settings to control privacy and
number of e-mails you receive
 Make sure your presence shows you in a positive light
 Type content in Word and then cut & paste
 Don’t share information that is too personal or
controversial
Nih april.12.2013

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Nih april.12.2013

  • 1. Paula Brand, MS, CPRW, GCDF, JCTC Brand Career Management paulabrand.com @brandcareermgmt
  • 2. Creating context: Career management & job search today Why is social media critical in job search? Utilizing the power of LinkedIn: Using LinkedIn to enhance your job search Increasing your chances of being found Before & after example Q & A
  • 3. • “Because every job is temporary” (careerealism.com) • Average job lasts 4.1 yrs (bls.gov) • You MUST take charge of your own career • Create your own opportunities by being proactive and helpful to others Opportunity dances with those already on the dance floor
  • 4. Social media can help you take control of your career and create opportunities Recruiters and Hiring Professionals are using social media to seek out, screen, recruit and hire candidates on a daily basis! Though there are many social media sites… LinkedIn is a must for a professional presence
  • 5. Do you or your company use (or plan to use) social networks/social media to support your recruitment efforts? Jobvite Social Recruiting Survey results 2012
  • 6. Jobvite Social Recruiting Survey results 2012
  • 7. Twitter 15% Jobvite Social Recruiting Survey results 2012
  • 8.  #1 Search for Jobs  #2 Follow & research target Companies  Share knowledge, articles & information  Showcase your projects & research (add projects and publications section)  Position yourself as a expert  Make connections: track down current colleagues, former supervisors and seek out leaders in your field
  • 9.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.  Get yourself a “vanity URL”  Complete ALL sections of your profile (picture (9x), past experience (7x), education, skills and summary)  Use keywords in Headline, Summary and Skills & Experience sections  Join and interact within Groups (jobs may be posted in Groups)
  • 16. Changed to a vanity URL www.linkedin.com/in/kevinvannella Auto assigned URL HEADLINE Go to my blog post to see how to get a vanity URL http://paulabrand.com/?p=172
  • 17.
  • 18.
  • 19.
  • 20.
  • 22.
  • 23.
  • 24. We learned 1) How to look for job paid postings 2) How to research companies (information about the employer & past and current employees We saw 1) A sample profile with key sections 2) How to look up group information
  • 25.  Personalize your invitations! Apps don’t allow personalization  Make at least 50 connections  Manipulate security settings to control privacy and number of e-mails you receive  Make sure your presence shows you in a positive light  Type content in Word and then cut & paste  Don’t share information that is too personal or controversial

Editor's Notes

  1. No one will do it for you Are you a member of the National Postdoc Assoc? Have you utilized OITE? Are you on the Fellow L listserve?
  2. SM is an integral part of job search now
  3. Use proactively to gather info or try to be found by people